Time is getting away from us and August has crept up quite fast! This week we have released two new bodysuits, the Lara and Carmen.
These are both beautiful garments designed to make you feel sexy as hell and incredibly comfortable. The Lara Bodysuit has a snap crotch with five robust buttons for easy access and collar that looks great and feels awesome! This is figure hugging lingerie that will love you regardless of your shape or size. It is also a great unisex item that your partner will enjoy too!
Carmen is the perfect sleepwear garment. It is the best sleepwear you will ever have. No exaggeration. The soft lace shoulders will not move, the front lace is soft and the microfiber bottom is soft, supportive and comfortable. The front section is cut to support your package while allowing enough room for comfortable expansion and an uninterrupted sleep.
And of course there is another new Lara too. After eight years of my constant lingerie addiction, Lara (wife of more than 2 decades!) is going to take on the day to day running so I can concentrate on some other projects. Maybe our lingerie needs a women’s touch? Either way, please make Lara welcome!
To mark the arrival of Lara, Lara and Carmen, we are currently doing 30% off across the store. Just use the coupon code word bodysuit to take advantage of the offer. Minimum spend is $30. Ends August 20.
With the Aussie financial year behind us, we recently decided to change the warehouse layout of our lingerie. Now we have entered our ninth year it’s sometimes difficult to remember where we started and how we have grown over the years.
So when we recently began adding some shelving to assist in the layout of our little warehouse, we decided to have a look back at where we began.
Like any small business, we started off from home with a few plastic boxes to hold the lingerie. At the time we were making just a few of each size. Literally. So if you ever purchased a Taboo garment, they are pretty scarce now! While we couldn’t find any pics of the first few ranges of lingerie, we did find this one. Don’t mind the mess. It was pretty crazy for a while dodging boxes around the house!
Then we made our first step into outside storage. It had to be somewhere close, gave good access and was secure. We found a storage company renting single garage space with roller door but no power. It was pretty cozy but we managed to get things done there for about 18 months before we outgrew the space.
After getting tired of moving cartons, squeezing in and out of the place and worrying about weather intruding into the shed, we moved on to something bigger. It was time to move into a double garage space at a different location and it even had a powerpoint! We could make up orders at night and even have a heater for the winter. Luxury.
After growing even more we decided to make a leap into a real industrial unit with normal rent, access to the internet, power and phone. Heady days. It was a decent size lease and what we would describe as feeling like it was a ‘real’ business. Not just a fun hobby to do at night and weekends. There was plenty of space and we set up for the long term.
There was still some spare room at the front of the warehouse so we decided to go crazy and design a showroom any lingerie loving guy (and plenty of women) would be pleased to visit. It wasn’t pretty at the start but it soon turned out to be something special.
Some nice carpet, a bit of colour, a chandelier, wallpaper and nice lingerie. What more could you want.
Unfortunately we didn’t get as many visitors as we hoped -although those that did come in certainly enjoyed the experience. Then we had suffered a hit when our lease was unexpectedly ended early. All that setup for nought. And we had to move quickly. So we moved into our current position and have recently added shelving to enable easier picking of orders and to tidy up the place.
A showroom might still be on the agenda for one day but for the moment we need to regroup, expand our range of lingerie and and build the online business.
We think we can stay here for a few years yet provided our lease continues to be renewed. Fingers crossed we can outgrow this place too one day!
None of this would be possible without the continued support from all our customers. Makes us wonder where we might be in another 5 or 10 years!
UPDATE: Now available. Use coupon code word ‘Krystal‘ when going through the checkout to receive 40% off Krystal and any of the Natasha, Katie, Tracy and Miranda. Ends Monday April 17th.
Krystal is our next release and we expect her to be available sometime in the first week of April. The Krystal set is a sheer design with an embroidered panel on the panty and embroidered sheer fabric on the bra cups and wings.
Krystal Teddy has an open back, sheer front, full bum and overlaid bra cups.
Want to receive a great offer on release? Scroll down on our homepage and subscribe to our Newsletter. Join over 5,000 other subscribers and we will let you know when Krystal is available and provide a code for a great offer!
Time flies when you’re loving lingerie! I hadn’t realised how long it’s been since our last post here on the Blog. The past month has been quite busy with the release of Natasha plus my very quick trip to visit our manufacturer in China which is always an adventure!
Being in Australia it’s not far for us to travel with a relatively short 9 hour flight to Hong Kong and another couple of hours by train and taxi after an overnight stay. I did tweet out a pic of the room full of lingerie we utilise to plan samples and possible new releases for the next 12 months or so.
The company owner is a very lovely lady that is certainly not backward in coming forward if she thinks one of my designs is not ‘pretty enough’ for my customers. She likes to make suggestions (I think they’re more like instructions) in terms of colors and lace types. I also met one of the office staff guys this trip that acts as a ‘model’ to test out the fit for the male physique. I think he likes it a little bit too!
I only had a single full day in China itself but there was enough time to do a little bit of shopping and try some of the local cuisine. And beer. And though English will get you by just fine anywhere in Hong Kong, I have an interpreter friend that travels with me each time I’m in China. If you are venturing outside a major city centre or want to haggle, then you will need someone that speaks the local language.
I like a good cup of tea and really enjoy the ceremony around going to a tea shop and sitting down at a tea table. The process is interesting and the flavours vary more than you can imagine. However I like a good cup of coffee too and they are difficult to come by at times. Fortunately the hotel next to mine had a Starbucks in the foyer so I could get a fix for the day. I thought the name written on the side of my cup read ‘handsome westerner’ but my friends think it says ‘prematurely grey headed dude’. My interpreter said it loosely interprets as ‘foreigner’ which is probably being polite.
On the work side of things I think the visit went well. I hope to have a few samples here by the end of next week and will then work out what to order first. I’m also planning on releasing the new black embroidered style either late this week or early in April. Fingers crossed they arrive in the next couple of days.
Our Newsletter subscribers will be aware that we finally made an attempt at setting up a Facebook page for the business this week.
And today we deleted the Page.
We did a ‘soft’ release of the Page on Monday morning Aussie time and received quite a good reaction. Plenty of ‘likes’ and Followers received and many of you also sent us emails to let us know that you liked the page but couldn’t ‘Like’ the page because of the possibility of exposure.
We had anticipated that. The plan was to see if we could gain some more awareness and therefore some more customers so we can continue to grow the business.
However on Friday we were unable to access the page due to posting ‘inappropriate’ content that contradicted the terms and conditions of FB. We have no idea what was unacceptable as we had been careful not to post anything sheer or nude with the exception of the back of thongs (which we thought would be ok!). We had also set the page to only be viewed by those over the age of 18 years.
We believe the post that led to the notice was probably our very first video. It was constructed by us from photos of lingerie on a mannequin in the first year we established the brand.
It was also marked by YouTube visitors as having ‘inappropriate’ content at the time and can still only be viewed by those of you over the age of eighteen years.
Strangely enough, our videos with ‘live’ models are acceptable!
So rather than fight yet another censorship battle and have to micromanage a part of our business we have decided to delete the Page entirely and forego FaceBook. We appreciate we are placing information on their site and are therefore subject to FaceBook terms and conditions. We respect the fact they have the right to review and restrict our content however they wish despite not agreeing with their decision.
So we will look at alternative forums to interact with our customers and subscribers in the future.
Thanks to those of you that supported us over the 6 day period!
One of the main goals of HommeMystere has been to continually expand the range of lingerie we design for our clients. That means we complete a single manufacturing run of a style and then never go back and make exactly the same style again.
There have been a couple of variations on this idea such as the Miranda being a very similar pattern to Genevieve, and Rachel also being close to the same style.
I also do plan to do another style of the Frill set although it will likely be the thong, panty and a padded bra in a different color.
But this week I received an email from Shane in the USA who said he always liked the China Doll set but found the site too late to get one. Shane also said there was some mention of the China Doll on other sites and forums where guys were interested in getting a set. This isn’t the first time I’ve received a request for the China Doll. Every now and again someone sends an email and I have apologise for not having one in their size.
So here’s a bit of background on the China Doll. It was the first ‘large’ production run we did of a particular style and our first time using a manufacturer in China. The name came from the fact is was made in China but more so after the David Bowie song of which I’m a fan. It was one of the turning points for HommeMystere going from small local runs to importing and learning about large factory manufacturing.
It certainly didn’t go too smoothly but starting a lingerie business for guys was never going to be a straightforward business plan! The China Doll did run very very small, the panty is low at the front but overall, the look is quite nice and it is/was quite comfortable. The China Doll bra has large cups which turned out to be a positive for our female model at the time – she was so impressed with the bra and the wing design she took a couple for herself!
So I’m in two minds at the moment. Do we do another run on China Doll? Do we sacrifice a new style and color for another China Doll set? To do it again would mean making the bras larger in the band and I would also change the panty pattern slightly to make it higher at the front. And do you guys really want a full bra that has a cup size that large?
There is still time. I’m still in the planning stages for the second half of this year and will be back at the factory in China to work on the patterns and plans in March. Leave a comment and let me know what you think.
Please note it does take 12 to 24 hours for comments to appear..
So you’re looking for something to buy your guy for Valentines day. First, let’s work out where your guy sits in the world of lingerie-
* Is he into lingerie but he keeps a low profile because you’re not into it?
* Perhaps you’re both open minded and love dressing up and having some fun?
* He’s fully committed to lingerie and loves our underwear
* He knows nothing about lingerie but you think it might be fun and kinda sexy to see him dressed up?
To begin, if your partner is into lingerie and doesn’t make any kind of fuss about it even if you know, then choosing something is easy. Because he won’t care what you purchase for him – he’ll just be thrilled that you thought of purchasing lingerie at all! If your guy fits this profile, then pick anything you like and he’ll love you for it! Have some fun yourself and go with Lucy if he’s into thongs and Katie if he prefers briefs.
If you’re both into lingerie then the easy answer is sit down with your guy and choose something together. If you prefer to make it a surprise then you will likely know what styles he likes and doesn’t like. Looking for something feminine in a full set? Try Anneve. Want something comfortable and fun? Try a Katie Romper. Want a comfortable set that’s a little subtle? Retro is the best bet.
Is your guy one of our lingerie fans. Can’t wait for the next new release and has a bit of everything in the drawer? If you know our business model then you will understand that once we sell out of something then it’s gone for good. If your guys has a drawer full of our lingerie then find out what he loves best! Shouldn’t be too hard because he’ll be favoring that special pair of panties or that bra or teddy all the time. Just find out what it is and purchase a couple of them so he has spares before we run out of stock!
Or do you fall into the last group. Perhaps you’re the one interested in lingerie for guys and you want to dress him up and have some fun. But you don’t know how he’s going to take it? Or you’re concerned he may not like the idea? If he’s absolutely a beginner in lingerie and you have no idea what his reaction might be, then go with the PinStripe range. The boyshort, brief and vest are all fairly masculine looking but are made from beautiful soft fabric. If you think he’s a step up from that range and you really want to see him dressed up then we recommend Miranda for a full satin feeling or Heart for a brief playful print.
We have plenty of special offers in place. To be the first to know please visit the homepage, scroll down and subscribe to our newsletter. If you’re after a Valentines gift, enter the code valentine2017 when going through the checkout and receive 25% off your order. No minimum, sale ends February 14th and includes sale items!
We’ve just gone through the craziest Cyber Monday sale period ever with our first day of sales exceeding the full five day period from 2015. The Post Office jokingly threatened to ‘close the doors’ on us due to the volume of orders we were carrying into them!
Thanks to everyone that took part and though many of you won’t receive your order for another week or so, I’m sure you will love the lingerie!
Our next release will be swimwear which probably isn’t too exciting for all our northern hemisphere clients currently freezing your butts off at the beginning of winter. However for those of us downunder, it’s going to be a super hot summer and swimwear is at the top of mind at the moment. I expect to be releasing the swimwear in the first or second week of January and will have more photos going out to subscribers in the next week or so. But here’s a quick look for now.
For now Christmas is coming fast and as a gift to anyone that didn’t take advantage of the Cyber Monday sale (probably no more than 2 of you based on the sales!) we’re offering free shipping right through until New Years Day.
Just use the coupon code word xmas16 when going through the checkout to receive the offer!
Visit our home page and sign up to the mailing list BEFORE you make any purchase decisions and find out more about us and our current offers.
With only a week until our biggest sale period of the year, we’re pleased to announce that Katie has arrived and will be available for purchase from Thursday November 24th.
The Katie set is comprised of a lovely blue fabric that is almost sheer, with black lace edging. The soft bra and panty will be on high rotation in your lingerie drawer but we’re even happier with the design and fit of our first romper outfit!
Made with a full front, open back, crossover straps and cute shorts on the bottom, the Katie romper will be a favorite.
Receive great discounts on Katie and previous releases during our Thanksgiving/Cyber Monday sale period. For the best offers, visit our homepage and subscribe to our mailing list today!
Well it’s been a while since our last release and something new has been long overdue. The good news is we’ll have the white satin set (pictured below) arriving within the next couple of weeks.
The as yet unnamed set is comprised of a bra/panty/garter and is made very similar to the Genevieve set which has since sold out in a few of the sizes.
The satin is a one way stretch fabric that is both light and comfortable to wear and we expect it to be very popular. We also had to produce quite a few more of this style than we would normally and that means our customers will benefit.
Newsletter subscribers will receive an unprecedented offer on this set when released in exchange for the patience shown by our loyal customers. To receive the offer just visit our main page and subscribe to our newsletter.
Want to know about our sleepwear/swimwear sets? We should have more news on those in early October..