The simple facts are

For some men, the idea of wearing lingerie can be a taboo or uncomfortable topic. However, it’s important to remember that there’s nothing wrong with wanting to wear lingerie, and it’s a perfectly natural desire for some individuals.

Lingerie is often associated with femininity, but it’s important to recognize that clothing does not have a gender. Men can feel just as comfortable and confident in lingerie as women do. This is the customer profile for lingerie labels like ours that create garments for men.

If you’re a man that enjoys wearing lingerie, it’s important to find a safe and supportive space to explore this interest. This might mean finding a partner who is accepting and understanding, or seeking out online communities where you can connect with others whos share similar interests.

It’s also important to remember that wearing lingerie is a personal choice, and you don’t need anyone elses approval or validation to enjoy it. Whether you choose to wear lingerie under your clothing as a secret indulgence, or you feel comfortable wearing it openly, the choice is entirely yours.

In conclusion, there’s nothing wrong with men wearing lingerie. So if you’re someone who enjoys wearing lingerie, embrace your desires and don’t be afraid to explore this aspect of your sexuality.

What would you recommend for a first time customer?

This was the question we received this week in our inbox and I immediately responded with ‘Good question’ and proceeded to answer as clearly and concisely as possible. But it got me thinking. What would I recommend for a first time visitor unsure of what to buy given what I know now?

Lingerie evokes different emotional responses depending upon mood, timing and circumstances. Guys that are interested in lingerie can’t help but take a furtive glance at the lingerie store window displays and quickly scan the interior. Within moments those guys have identified 3 styles they really want to look at a little closer and immediately discarded any interest in all other styles. All while engaging in conversation with their significant other who hasn’t the slightest idea of what he’s actually thinking about.

It evokes a feeling in guys that is difficult to describe. Not necessarily sexual, more like an addiction, or an itch that needs to be scratched from time to time.

And that’s what we sell here at HommeMystere. It’s the feeling you get from the time you see the garments online to the time your order arrives and you’re trying on your new underwear. It’s the feeling of purchasing something still not socially acceptable. Perhaps your wife/partner doesn’t know and you get that scary yet exciting feeling of doing it anyway and to hell with the consequences if she/he finds out. It’s the feeling of buyers regret when your order is in transit and you have to be the one to check the mail the day it arrives. Then it arrives and you can’t wait to try it on, all the time feeling a range of emotions from excitement, to guilt, fear of discovery, followed by elation. You feel great and just for a moment you don’t care what anyone thinks and nor should you.

So back to the question. What would I recommend. Why do you like lingerie? What’s the initial attraction for you? Is the lingerie for you or your partner? Knowing what I know about our lingerie, here are my thoughts in a particular scenario.

Let’s assume you’re the wife/partner of a guy that likes wearing lingerie. You know about it but struggle to accept it (that’s a hole new blog post for later!) You want to support your partner without encouraging him too much because you’re still unsure yourself.

Start with briefs/panties/thong

I would pick something from the panties or G-Strings styles only for a start. Unless you know he’s into bras and teddies, stick with the basics and learn from that. If we have something in the Sale section in his size then I’d start there. It helps if you have an idea of what he likes (panty/G-String/high cut) but if you don’t I would start with the Annabelle or Nikita panty. Both are my personal day today regular wear undies and they are great. Both are a similar design with full stretch mesh bum, lightweight full fabric front and lace highlights. There’s enough to ensure he knows he’s wearing something special without going too far and they fit all sizes. If they are too colorful for you I would choose the Molly or Ava which are available in black. Very subtle, understated but both are made from lightweight fabric and mesh and are just a genuinely comfortable garment to wear. Again, both are in my personal drawer on high rotation. And finally for a first time order I would choose the Britney. It’s a replica of our original Frill pattern (no longer available) and has a fabric bum instead of the mesh and is just a nice pair of briefs to wear. The little frill edge and the tiny white dotted fabric add that little extra feeling you get just know you’re wearing something a little fun under your outerwear.

Those are my choices for newbies just looking for something low key to try. In my next blog I’ll talk about which direction I would take from here if you wanted to explore a little more.

Bras and Lingerie

Want to explore a little more? If you are thinking of getting a little more daring and looking at bras I would recommend starting with soft cup bras. These are figure fitting garments that lay nicely across the body and not noticeable under outerwear.

I would recommend something like the Heart, Annabelle, Nikita, Retro, Blossom or Alita. Each of these bras are comfortable to wear and give the feeling of wearing something a little different! You can step it up a little further with the Roxy or Coco bra with both having a wider strap and therefore a tighter feeling around the chest.

If you’re somewhat experienced with lingerie and prefer a bra that can easily hold inserts of whatever kind you like, then I recommend trying an underwire bra. For the budget conscious, I would choose the Chloe bra and if that suits then you can move onto almost any underwire bra in our collection with the main difference being the fabric color and the fabric/lace ratio differences in the cup.

If you like the idea of wearing something to match your briefs, then I would choose the Cleo or Yumi Tank Tops. They are stretchy fitted tops that provide a nice feel without having to think about shoulder straps, clasps or wires. Perfect loungewear.

Like the idea of lingerie? Well be quick because we are currently selling out of our lingerie to concentrate on panties, thongs and bras. Lingerie in the form of teddies and mini skirts are amazing, but expensive to produce and slow to sell. It’s unfortunate, but a bonus for you if that’s something you desire as we’ve just started a sale with the intention to move all our lingerie to make room for new stock!

It’s difficult to go wrong with lingerie and it all comes down to your own personal preference. For me, I think the Lara is the most comfortable and absolutely the most flattering of all. And unisex! Like many of our garments, looks great on women that like may like to crossdress in our lingerie.

Carmen is great for sleepwear, Nikita and Frida and just nice to wear, go for Sophia if you like the thong back which many do because this style does sell fast! Nadia for that slippery smooth feeling we all love and it feels super secure with the crossover straps. Want to feel wrapped in pure luxury? Emma. Emma is a slightly heavier garment, crazy beautiful and currently selling below cost. And we are fast running out of the XL so if that’s your size jump in quick.

If you want to do some fun dressing up then pick any of the mini skirts. Ginger, Cherry and Cloe are all fun though Alita and Hannah sets provide the full look with bra and panties.

Juliette Chemise is a favorite, particularly when worn with the bra and panties though you won’t see this one on sale due to its popularity.

So if you like lingerie, buy on sale now as we won’t be revisiting these styles again!

Does anyone really care about Instagram?

Ok, we always knew producing lingerie for guys was going to be a very niche market and there would be challenges along the way. After nearly fifteen years we have heard just about every insult and rolled with the punches as various individuals and groups passively discriminated against us. Need a manufacturer? ‘Oh we can do lingerie for women but we cannot help you with men’s lingerie’. Photography? Models? Advertising? It’s a tough gig finding someone open minded enough in any field to provide the basic services any other business would receive in a heartbeat. Of course we eventually found people to help us but should it have taken as long as it did? No, it shouldn’t.

So we were pleasantly surprised when we visited the United States some 10 or 11 years ago. A random email from a lovely woman in the US that owned a lingerie store suggested we visit the International Lingerie Show in Las Vegas. So Passport in hand and a 14 hour flight later we were in LAX and waiting for a flight to Vegas. Now I have to set the scene here. Not once in Australia had we received any positive feedback. So you can understand we weren’t quite sure what reaction we would receive in the US if we mentioned what we made and for whom!

We were in for a surprise! From the moment we arrived everyone was positive. It was almost a case of looking around thinking we were on candid camera and the entire trip was a setup because everyone was so, well, nice! People were interested, positive, upbeat, supportive and not a single person had a bad thing to say. Ok, there was a learning curve I had to admit. I thought a few guys were a little angry at first but it turned out they were from New York and apparently that’s a normal tone of voice!

Our biggest issue has always been promoting HommeMystere. For all the ‘progressive’ steps society has made over the years, there’s clearly still a long way to go. Facebook? We lasted less than a week there because apparently if a guy is wearing white cotton underwear that’s acceptable. Change the fabric to satin and put a bow on top and it’s suddenly unacceptable. Whatever.

Now Instagram is on board the censorship train. We are currently on a roll of ‘Policy Violations’ with Instagram. Sometimes you can appeal, sometimes you cannot. And we’re not talking about recent posts being removed, we’re talking about posts from 2019 that are suddenly breaching the violations. I mean seriously? How many Karens can work in one place? And why are they spending so much time perusing our posts and deeming them sexual? Or is this just a new algorithm recently implemented?

Wouldn’t it be nice to be able to post content without fear of censorship so we can promote our garments. Perhaps some kind of App on a distributed ledger that is managed by the community where no single entity has the power to censor what is, in our particular situation, photos of guys in underwear. Do you know a social media platform that might suit our needs? Let us know!

A few recent Instagram violations

Bianca & a few statistics

How fast has this year gone?  It seems like only a moment ago it was September and now Christmas is right upon us!  I think it could be summed up by this post seen on FB

The good news is we have just released our final garment for the year, Bianca.  She arrives in a bra and panty combination, made from lightweight tricot and lace.  Similar to Katie and Nadia but with a slightly different fit.

It’s been another good year for our lingerie and we will be celebrating 10 years in business in May 2019.  A few statistics for the past 12 months include-

Top 3 Panties by sales

Top 3 Bras by sales

Top 3 Lingerie garments by sales

Top 5 Garments

Top 5 Countries by sales

  • United States
  • United Kingdom
  • France
  • Germany
  • Australia

That pretty much wraps it up for another year.  We’ll be running our Bianca sale for quite a while and I’m sure she will be in the top 5 for next year.

Be safe, have a great Christmas, enjoy your lingerie!

New Release Styles

Our new lingerie sets have arrived and are now available in store.  They are so new we haven’t even planned a photo shoot as yet!  The new sets including Emma Teddy, Chloe Thong, Bra and Suspender Skirt along with Jasmine Panty and Bra represent a change in our business.

We have finally reached a tipping point in terms of manufacturing which is great news for our customers.  It means our volumes equate to better prices for our customers and hopefully an ever evolving and growing business.

Of course this isn’t possible without the continuing support of our customers and as a reward we will be releasing our new garments at the lowest possible price and in the case of Emma, a small loss.  The reason is to reward our loyal customers and provide visitors with an opportunity to sample our quality at a reasonable price point.

Our current $10 sale on these garments has to end by the weekend of September 15/16 so take advantage today or miss out!

Visiting our manufacturer in China

Did I miss doing a blog post in March?  This year seems to be flying by so it’s about time I updated our visitors on what we’re up to here at HommeMystere.

Firstly, I have completed my annual visit to see our manufacturer and plan the next 12 months or so.  Although it was a quick trip with just one night in Hong Kong and two in China before returning home, it’s always an experience making the trip.

Many visitors will be familiar with awesome public transport services, but for myself who seldom jumps on a train, I always find the systems in Hong Kong and China incredibly efficient.  The MTR network in Hong Kong is ridiculously easy to use and a 300kmh+ (200mph) bullet train in China is crazy fast and I was on a ‘slow’ leg!

Catching a Bullet Train. We could do with a few of those here in Australia

Traffic in a car is pretty scary but travelling in the Chinese version of Uber is fine with good cars and friendly drivers.  Didn’t see any bottles of water or packets of mints though!

Visiting the company always begins with a quick tour of the factory floor followed by a meal, and I have to admit some of the dishes are certainly an acquired taste.  I was fortunate enough this trip to stumble across some Australian Wagyu beef cooked in the Middle Kingdom way and it was perfect.  It’s a good time to catch up on how their business and family has been going over the previous year and gain a new perspective on the challenges they face.

Awesome meal at Yung Kee Restaurant in Hong Kong.

I was the very first client of the family run business and it has been amazing to see how they have grown over the years.  They have started from scratch and the warehouse space now covers over 4,000 square metres which I think is about 43,000 square feet!  The sample room alone has over a thousand different pieces of lingerie in various styles, colours and sizes.  We are just minnows in the lingerie world where some labels order more pieces in a week than we order in a year!

Just setting up in the Boardroom to begin work on the 2018 range

The staff now have quite a good feel for what us guys like in lingerie and they are not shy about making suggestions either!  While we sit around the boardroom table, comments such as ‘you need more pink lace’ and ‘this design is not sexy enough’ is embarrassingly common.  There are also a couple of guys in management that I’m told have been convinced to model a few samples prior to them being sent to Australia.  They certainly like to get the patterns correct before shipping!

This Teddy would have made a great gift but I was only travelling with carry on luggage.

Overall it was a very successful trip and based on our conversations, we will be providing the opportunity for other retailers to purchase our garments for their own store.  So if you prefer to purchase from a local store, we will be offering limited styles at wholesale prices soon.  Stay tuned for more or email us at info@hommemystere.com if you are a store owner and would like further information.

The Tea is great in China but a Flat White from Starbucks is more my style.  I love those lights too!

 

Violet arrives at HommeMystere!

We’re pleased to release our latest lingerie set, Violet, and offer a discount on the garments until mid March 2018.

Just enter the coupon code Violet when going through the checkout to take advantage of this offer.  No minimum purchase and the offer is only for the Violet Panty, Bra and Thong.

See the range below!

The front of the Violet Panty provides full coverage and has lovely lace edges

Full bum coverage from the Violet panty though it is designed to sit quite low

Our cute Thong has a little frill edge added along with a bow.  Notice the black lingerie lace waistband and stitching.

Our cute Thong lace back pattern is designed to appease those of us with OCD!

Cute lace/fabric bra cups ensure it looks as great as it feels!

Reward Yourself this Valentines Day

With the new year upon us we have spent the past few days cleaning up our warehouse and looking at how many ‘seconds’ we have sitting around.

Every order that’s shipped out is checked over for faults whether it’s a pulled thread, discoloration or anything else.  Of course the occasional one slips through but we do tend to be fairly critical of what we retain as ‘unsaleable’.

So following our tidying up efforts we have plenty of this lingerie to give away.  Although the collection consists mainly of bras and panties, there are several pieces of lingerie there as well.

So from now until Valentines Day, we will be giving away our seconds with each order.  It will be a random giveaway so you won’t be able to request a specific piece.  We will try and match what we provide based on your order and try and get the sizing as accurate as possible.

The larger your order, the more we will give away.

Please keep in mind these garments are free and therefore no exchanges etc are available.  If or when we run out of garments to give away, we will make a note at the bottom of the blog.

Just a few of the 12 containers of free lingerie to give away!

 

To make the offer even sweeter, we will also provide a code so you can obtain a discount up until Valentines Day.  In 2017 the feedback we received during the Valentines Day sale was overwhelmingly positive with plenty of enquiries from women looking for something fun and sexy for their partner.  The only negative was short sale time which made it difficult for gifts to arrive at international destinations in time for the special day.

So from today until February 14,  use the coupon code valentine2018 to receive 20% off your order AND a free garment until stocks run out!

Already ordered this month?  You didn’t entirely miss out as we have been including freebies since January 1st with each order!

UPDATE: Now out of the following seconds

Small Panties, Thongs and Bras

Large Lingerie

XL Bras, XL Lingerie

UPDATE: The promotion is now over.  Please watch for our next release (Violet) which is happening in the week commencing February 19, 2018!

Our Most Popular pieces for 2017

Why did it feel like time dragged forever when I was in my teens and twenties, but as I slipped over the half century mark time seems to be speeding up!

This year has really flown by for us with HommeMystere in the middle of our ninth year, with nine new sets released since January 1.  We began with Tracy, our first swimwear set, followed by Natasha (love the back of the panty) , Krystal (full, sheer, comfortable), Frida (our only cotton set), Lara the high neck Bodysuit and Carmen the gorgeous sleepwear Bodysuit (I have 5 of these in my personal collection!).  We then released Britney (love the high neck bra style), Nadia (best ever nightie!), and finally Victoria with probably our last full cup underwire bra.

Want to know what the top 5 garments were this year?  Based purely on the number of sales, the most popular pieces for 2017 were.

No. 1 – Katie Romper.

And who wouldn’t agree this is a great piece.  The open back means it will fit just about anyone, the fabric is perfect and most importantly the feel of the romper is spot on.  You can feel the shoulder straps moving on your back as you walk, the front slides across the body and the bottom section still allows enough room to sit comfortably.  Love it.

No. 2 – Natasha Panty.

Satin is always going to be winner for those of us into lingerie.  Add the sheer stretch bum, the unusual lace pattern over the front and it was always going to be a popular choice.  For me, the floral pattern and the feel of panty is the best part.  For the most part it looks like a full panty but the lace edge on the bum kind of feels like a thong panty.  Something different.

No. 3 – Krystal Panty

Sometimes the picture I have in my mind of how a set is going to look upon completion and it actually turns out exactly as planned!  I wanted to do something sheer, but add some embroidery that lifted the panty and bra to the next level.  I wanted it to look like the most beautiful high end set any guy (or girl) would want in their collection.  Couldn’t wipe the smile of my face when it arrived.

No. 4 – Frida Panty

It only took eight and a half years but we relented and did something in cotton.  But couldn’t resist adding a chiffon patterned section at the front!  Sorry, but any guy into lingerie is addicted to satin/silk/sheer fabrics well before we get to cotton!  So it’s a bit of a surprise this one is ranked so high up.  Perhaps it’s the color and that it is just a comfortable everyday panty with an awesome bow!

No. 5 – Miranda Panty

No surprise here at all.  Made in the same style as Genevieve and Rachel, the Miranda style in XL was the fastest we have ever sold out of any style/size combination.  It is a crazy popular panty and it was a style that we did a massive (by our standards) production run of knowing it would be popular.  White satin.  Enough said.

My Personal Favorites

So most of you know I’m in this business because I wanted to be in this business.  And I doubt there is a single guy out there not jealous of my ability to make pretty much anything I want because, well because I can!  What you see on HommeMystere is really just my personal wishlist brought to life.  Sometimes they’re awesome and sometimes I miss the mark.  But here are the ones that are my personal favorites.

No. 1 – Katie Romper

See above for the description.  You can easily see how much I love this romper because I have torn apart several of them experimenting to make my second favorite garment below.  When you wear the Katie you just feel damn good!

No. 2 – Nadia Nightie

See what I did there?  Just left the top part of the Katie as it was (because it’s perfect) and decided to do a little dress at the bottom instead of shorts.  Yes it’s a bit longer than we generally prefer but I wanted it to be long enough so you could sit down on the nightie in your Nadia panty.  Silky smooth slippery fabric on silky smooth slippery fabric.  That’s ok, I know most of you understand..

No. 3 – Carmen Bodysuit

This was a surprise.  I had low expectations and was blown away by this Teddy.  So much so that I have A LOT of them on rotation.  Best teddy for sleeping ever.  Seriously.  It’s not a huge seller I have to admit, but I’m going to do another similar style because I have a serious addiction to this style of Teddy.  Doesn’t dig in, wide shoulders are comfy, just a great piece of lingerie.

No. 4 – Katie Panty

I love this panty.  I have so many of these in my personal collection it’s getting a bit out of hand.  It’s the ‘go to’ style each day without a doubt.  I will do another version of this in 2018 but will make a fuller bum, for those of us that need it.  Instead of a romper I’m looking at doing shorts and a singlet style (like the Pinstripe) that could easily be mistaken for men’s underwear but feels fantastic!  Well that’s an idea at the moment.  It could change in a heartbeat!

No. 5 – Lara Bodysuit

Named after my lovely wife of forever, this really should have, and could have been number 1 for me.  It’s just too damn sexy for its own good!  The snap crotch is perfect, the feel is incredible and it magically makes anyone look fantastic!  No kidding!  This Teddy will fit just about any man or woman and they will look awesome.  The high neck feel is exactly what I wanted and while Lara can be worn overnight, but she is best suited for special occasions.  Wear Lara for a few hours at a time and you won’t be disappointed.  She looks and feels gorgeous.

To be fair, styles released later in the year such as Victoria and Nadia will have lower sales volumes than Katie which was released in November 2016.  However I’m sure those ones will rise to the top next year.

 

The SALE is coming

Not long to go now and we will be having one of our two largest annual sales!  The United States Thanksgiving to Cyber Monday period is perhaps one of the biggest global sales events of the year.

With Christmas just around the corner it’s also a great opportunity to purchase a great gift at the best price and be confident it will reach most countries prior to the big day.

To be advised exactly when the sale will begin and receive the best deals from our store, just subscribe to our Newsletter from the HomePage.

You can also read the latest review from Nick at The Sun in the UK.  I’m sure he’ll be purchasing more of our lingerie soon and hiding it from his other half!

We also expect to have a new style available for release in the first half of December and we’re working to have a listing on eBay soon too!