Back to Reality

Well we made it back to Australia following another fun exhibition at the International Lingerie Show. ?We had a few guys in our panties on the runway for the fashion show and we have requested the video to post on our YouTube channel. ?Hopefully that won’t take too long to be prepared.

We missed out on the StoreErotica award but we were pleased to at least have received the nomination – well, actually that’s not entirely true. ?We would have preferred to win!

If you don’t follow us on Twitter?and missed our tweet,?check out Matt dressed in our PinStripe Boyshorts and Vest. ?Matt is with Christy at the Show. ?The PinStripe proved very popular at the show once again.

We’re now waiting on our satin bra and panty set to be completed and should have those available in the next few weeks. ?Keep an eye on our store or blog for updates.

We also stumbled upon an article written some time ago here. ?Take a look as it’s well written and is a good guide for wives and girlfriends that are looking for a bit of reassurance.

Sign up to our Newsletter for a great introductory offer and to keep up to date on what’s happening’at HommeMystere. ?Or get in contact if you would like more information on lingerie for men!

 

International Lingerie Show – Travel tips!

With only a few days before we head back to the International Lingerie Show, we’re almost ready for the trip. ?Being based in Australia, it takes an a fair bit of effort to prepare and organise everything prior to the show.

Fortunately, having great people in the US helps take the worry out getting our supplies to Las Vegas and allows us to focus on travel arrangements and preparing for the trip. ?With this being our fourth trip to the ILS and our third as an exhibitor, we’re becoming a little smarter at how we get there and what to expect.

For anyone interested, it’s just over 13 hours flying time direct to LAX from Brisbane, Australia, followed by a few hours stopover before we catch the connecting flight to Las Vegas. ?Total time from arriving at Brisbane airport to walking into the Rio All Suite Hotel is about 22 hours. ?Then another few hours before check in.

From previous trips we’ve come to learn the following-

  • Qantas has an awesome entertainment system but get your own headphones (unless you’re in the pointy end of the plane!)
  • Jet lag?is a given. ?Inflight drinks do seem to help a little. (see next point)
  • Having a partial hangover at LAX immigration is not good. Not good at all.
  • Three jumbos arrive at LAX from Australia at the same time each morning. ?Despite how tired you’re feeling, run to customs or prepare to wait. And wait. And wait a little more.
  • ?Find coffee, then connecting terminal and try not to fall asleep while waiting for flight to Las Vegas.
  • Arrive at Las Vegas terminal and watch all first time visitors stand around in confusion when instructed to catch a train to baggage claim (like we did first time around)
  • Avoid the slot machines in the terminal – there are enough at the casinos.
  • Arrive at hotel and wait for room by playing penny slot machines and drinking beer for the price of a tip!
  • Be amazed at the level of customer service and friendliness of the locals. ?Everywhere. ?Cab drivers, hotel staff and places off the strip. ?Tip accordingly.
  • You have as much chance of winning at a Las Vegas Casino as an Aussie one – and if you pick up a win over US$1200, you pay a 30% (roughly) state tax.
  • Try not to scream like a girl when in cabs driving around on the right hand side of the road.

For us, the best part is the ILS, the Fashion Show, talking to store owners and other exhibitors about their respective businesses and our own lingerie. ?We like to make a point of walking around the Show a few times and seeing what new products are available and chatting to the owners. ?It’s a fun informative Show, great atmosphere and great organisation. ?There’s never a dull moment in Vegas..

Lingerie in Asia

Popularity of men’s lingerie is not only growing rapidly in general, for HommeMystere at least, it’s showing growth in countries around the world.

While the United States and the UK has always been a big market for us, we’re finding an increasing interest in Asia and Europe. ?With the recent addition of a our stockists in Sweden and Japan, we have found our popularity growing worldwide.

This week we welcome on board our latest stockist in Singapore. ?Horny.sg is a large online retailer providing a broad range of products to customers locally in Singapore, and other countries in the region.

Even though we sell our products through the HommeMystere website, having stockists located in various countries worldwide provides many benefits to customers. ?Not only do lingerie lovers have the opportunity to go into stores, touch the lingerie and try it on, they can receive orders faster, in local currency from a website in the local language.

Ultimately, the goal of HommeMystere is to make our lingerie more accessible to our customers regardless of their location. ?Exhibiting at the International Lingerie Show in Las Vegas this month will allow us to show off our lingerie to store owners from around the world once again.

Hopefully our range will be picked up by a store close to our customers…

Awards and the International Lingerie Show

It’s just three weeks to go before we head over the pond to the US of A for the International Lingerie Show. ?Since attending the April Show, we’ve had various media agencies and talk show hosts have a bit of fun at our expense, including Jimmy Kimmel and even CNBC Squawk Box (I hope you guys received your orders?!?)

The great thing about the US is regardless of the fact we make lingerie for men, the response we receive everywhere is positive. ?No one really seems to care a great deal about what you actually do, they are more interested in how you are going and the fact that you ‘have a go’ as we tend to say here in Australia. ?And the Lingerie Show is the perfect place for us.

Which brings us to Awards. ?Storerotica magazine is sponsoring awards at the September Fashion Show this year and we’ve been nominated. ?I’m not sure who or how that works, but it’s certainly nice to know that someone somewhere is aware of what we’re doing and felt we were worthy of a mention.

I’ve had a look at the Awards and voted (we’re guaranteed one vote!) and had a look at the other nominees. ?Since you have to vote for someone in each category, I was pleased to see a few businesses I was actually aware of and dealt with. ?One of those is Early2Bed, a store based in Chicago. ?Not only were they one of the first stores to stock our garments, they run an excellent business with plenty of info provided via social media.

I’m looking forward to the Show, and can’t wait to get back and meet store owners again and see their reaction to our lingerie. ?Do us a favour, register and place a vote at the Storerotica Awards website. ?We don’t mind carrying the extra luggage on the way home…

 

The Language of Lingerie

Location, language, social status, occupation. ?None of these points have any influence on guys and their love of lingerie. ?This week, we sent stock to a store in Sweden. ?Justine & Juliette have selected a range of HommeMystere lingerie for their store to meet the needs of their customers. ?And that has us thinking…

How do guys in countries where English isn’t their first language, go about finding quality lingerie for themselves? ?No doubt they follow the same path as most guys and pick up something at department stores, perhaps buy their ‘wife’ something nice for her birthday (telling the sales staff “she’s about my size….”)

But what about options to buy something like HommeMystere? ?Sure, we sell to many non English countries. ?Several countries in Europe, the Middle East, South America and Asia have all received orders from us. ?But unless these countries have similar companies to ours, what are the options? ?Either they work their way through our store using translation software (we have added Google Translator to HommeMystere) or they go without. ?It seems that unless you speak, read and generally understand the English language, you’re pretty much ignored.

So we believe one way to allow guys around the world to have access to our lingerie is to stock stores in several countries. ?While Sweden is our first European country, we are looking into other regions with the goal to have a presence in various foreign countries.

It will be fun to see what we can do. ?Watch this space.

Why do guys like wearing lingerie?

I listened to a Pod-cast this morning regarding our lingerie. One of the points raised was that men enjoyed women’s lingerie because it is lingerie made for women! Absolutely correct! That’s the taboo factor coming into play. The fact that it’s something socially unacceptable is the reason why many guys enjoy doing it.

However aside from a few select brands of women’s underwear, it doesn’t fit. And while it might be fun for the first five minutes, what if you really like to wear something a little sexier all day? Hence why there is HommeMystere. We wanted lingerie with a feminine look, though was designed in patterns and sizes suitable for guys to wear all day.

Another point raised was in regard to the look of lingerie on a guy. Let’s get something clear on this – we design the lingerie to make the customer feel better about themselves – not to make anyone else happy. I imagine it’s the same reason women buy lingerie – they buy it because it makes them feel better about themselves. And if their partner likes them wearing it then great! If it spices things up in the bedroom then that’s great too! It’s exactly the same for guys.

Whether it’s leather or PVC, sexy boxers, tank tops or lace bras and panties, it’s just clothing. If it makes the wearer feel better about themselves then great. Mission accomplished.

Listen to thebreastlife Pod-cast athttps://soundcloud.com/thebreastlife/boobs-in-the-news-episode-7-sexy-bras-for-men

Oh, and the guy’s and bras thing? There are two reasons we design them. We can. And our customers love them!

Guys shopping for lingerie – does this sound like you?

You know what it’s like. ?You walk past the lingerie section in a department store casually eyeing off the women’s briefs in every colour imaginable. ?You know, instantly, in a split second glance, what you like. ?And more importantly, what will fit.

You check the brief and think ‘they look nice’ then notice the centre seam and think ‘no good to me, move on’ until you see something without the seam. ?You realize the crotch width on the next one you like is too narrow, without even getting close to the hanger.

So you move on. ?Until you see something that grabs your attention. ?It’s ten paces away but you already know it’s the right style, it has no centre seam, frontal width is ok, colour is not your favourite but it’s close – and maybe there’s more choice on the other side of the rack. ?All you need now is to find them in your size – which of course you know. ?Because you can convert almost every women’s brand sizing to your own without even thinking about it.

Then as you get close, you realize the fabric hasn’t got enough stretch, you got all excited for nothing because these are just not going to work. ?But you note the brand because they might have something else suitable and you can hunt them down later.

Does this sound familiar? ?It’s annoying after a while isn’t it. ?Because it’s bad enough trying to find something you like, let alone being stalked by shop assistants that have no interest in serving you. ?And you thought to yourself, ‘if only I could just make what I want it would be so much easier’.

Well it’s not much easier but designing is far more satisfying. ?Not just because we get to design what we like – but because we get to design what you like.

And the best thing about designing lingerie for men? ?Plenty of samples and experimenting with different designs. ?If you’re a guy that’s seriously into lingerie, you would be extremely envious….

Wives and Girlfriends

One of the most common emails we receive relates to women.? Specifically, “how can I tell my wife/girlfriend that I like wearing lingerie”? or “my wife/girlfriend doesn’t understand/approve of the fact that I like lingerie.”

So we thought it was time we tried to reassure the wives and girlfriends that just because their man likes a little bit of lace, he’s no less manly than when he wears cotton briefs.

One of the biggest obstacles for women understanding men’s lingerie is usually the guy’s inability to explain why he likes it in the first place!? And the reason he cannot explain it in simple terms is he probably doesn’t know why himself.

Firstly, we need to make something clear.? There are men that like men’s lingerie, men that like women’s lingerie, men that believe wearing lingerie made for men defeats the purpose.? Clear as mud right?? Well it can get even more complicated.? And the reason for that is because all men are different.

Just because we make lingerie doesn’t mean that every single guy (or girl) that makes a purchase buys a bra/panty set or a teddy.? Guy’s into lingerie fall into various groups.? Some only like briefs, some thongs, some both, some bra/briefs, some brief/teddy and so on.? You get the idea.

So back to why guys wear lingerie.? For some, but probably the minority, the reason is just fit and comfort.? There’s no denying lingerie designed for guys is very comfortable.? Light fabrics and soft laces are way better than some of the cheapo elastics used in the majority of men’s underwear.

But for the majority of men, the reason is simple.? A guy can wear something very sexy under his clothes that only he knows about.? It’s taboo, frowned upon socially, causes confusion from both men and women and he can wear it without anyone’s knowledge.? Regardless of his standing in society, he can wear this without his friends, colleagues or family having a clue.

If he’s an executive, a professional in his field, a tradesman or truck driver, he can keep his outward persona as per the expectations of others, while indulging in something that makes him feel good about himself.

So ladies, he’s no different to the guy you started dating or married or hooked up with except that he likes to have a little fun now and again.? The fact is that many guys start wearing women’s underwear in their teens (usually their mother/sisters underwear) and it becomes an on again off again addiction for the remainder of their lives.

We see many comments from women stating “My man would never wear that” or “I’d be out the door so fast if I ever found my husband wearing panties”.? We really cannot understand why a little fabric and lace would make such a difference to the perception of a partner.? And to be truthful, guys are actually quite adept at hiding their lingerie ways purely for this reason.

So ladies, your man is going to indulge regardless of what you say, and the end result will be an invisible wedge in the relationship.? If your man has broached the subject with you, at least have the courtesy to listen and make an attempt at understanding what he’s saying.? If it’s any consolation, we get plenty of correspondence from partners that don’t have a problem with it and they love the results in the bedroom!

Also keep in mind that if your man is into lingerie, allowing him to buy his own will stop him stretching yours in all the wrong places!

Live a little, have some fun, and don’t think your relationship is over just because he’s into something that allows him to feel good about himself.

If you have any queries or comments, please feel free to email us at info@hommemystere.com.? We’d love to hear from women that have had ‘the conversation’ with their partners.

The Good, the Ugly and the Funny

Getting a LOT of media attention certainly gives us some perspective on what the wider community think about lingerie for men. ?We always believed the results would be influenced due to the fact our supporters prefer to be discreet, and are therefore less inclined to have anything to say. ?We’re still amazed at how many women would ‘run a mile’ if their husband liked lingerie. ?No wonder we have to ship to unusual addresses so often!

Here are some of the comments that grabbed out attention and what we thought of them.

Comments we like

  • “It’s funny how many people are offended by the idea of a “man” wearing something they’re probably never going to see him wearing.”
  • “Oh come on folks..don’t be haters 🙂 ?Yeah, it’s a little bit odd. But if some men want to give “frillies” a try, then why the heck not? ?Live and let live.”
  • “Unless you’re a nudist or just wear potato sacks, EVERYTHING you wear is a costume of some kind. It’s just that we, as a society, have determined that some “costumes” fit the acceptable cultural norm and are just called clothes. Men, why do you wear a strip of silk cloth in front of your shirt when you want to look serious and businesslike? Because that is part of the culturally accepted business costume. My point? Dress in what makes you happy, you’ll find yourself happier. duh. ?(footnote: when at work, where what makes your boss happy. duh.)”
  • “I hate to tell you…..but more men like to dress in ladies underwear than you can ever imagine, they don’t all consider themselves to be CD’s or TV’s. Ladies, you ALL need to check your drawers because I bet an awful lot of you “share” your underwear with your man, you just don’t know it.” ?Yep, got it in one with that comment..
  • “Here’s a wake-up call. We’ve gone metrosexual now. Men use beauty products. They moisturise. They take two bottles into the shower. Get used to it. What is it about transvestism, even at this level, that people find so threatening? Ladies, do you think he’s going to love you any less? Perhaps find himself a boyfriend and settle down with his and his matching Weimaraners? Or is it that if you fancy him in a pair of knickers, it might make you question your own orientation? Men, are you worried that, after one pint too many, you might not be able to tell the difference? Or that you might no longer care? These are your own insecurities, people, and you show yourselves up by displaying them here. Cross-dressing harms nobody, and women have been getting away with it for years. It might offend some when a man does it, though perhaps we should be asking ourselves why.”?We had to show this simply because he put so much effort into the comment!
  • “Come on lads we have all dressed up in the Mrs underwear for some bedroom fun. ?OH! Just me then? ?If my wife wanted me to dress up in this for some bedroom fun then I would do. After all she dresses up for me. ?Each to their own.”
  • “I’ve been wearing bra and pants for years…………………………ever since the wife found them under the backseat of the car !!!!!” -?This is a familiar story. ?Get discovered, and either own up or pretend you’re having an affair to hide the secret..
  • “Doesn’t do it for me !! but some men like to dress up so at least the can go and get their own now !!” -?Yep, that’s the point.
  • ?”if my husband had a fetish like this, i would totally buy it for him” -?Lucky guy!

Comments we weren’t quite so fussed about.

Clearly, there are some people that aren’t potential customers. ?We decided?not?to show some of the particularly troubling comments here.

  • “How ugly. How disgusting. What filthy freak came up with this! What kind of woman would let a “man” who wants to wear?women’s underwear near her? People do not know when they should be ashamed. Filthy disgusting pigs.” -?We’re still feeling clean and surprisingly unashamed..
  • “This is yet another step in the prefabricated moral decline of our society. Is it any wonder why we have kids killing each other, dope on every corner, and politicians that squander trillions in dollars, babies on food stamps/welfare. THIS IS WHY” -?And we’re really sorry about that meteor shower we caused the other day too..
  • “omfg… my bloke would be so far out the door if he ever wore anything like this… jesus christ… it may sound sexist but us girls can pull off wearing mens boxers but men can definitely not pull off wearing ANY of this GROSS!!!!!!!” -?Ummm, yeah it does kinda sound a bit sexist and I think we both now realize that you DO wear the boxers in your house..right?
  • “Any man who wanted to wear these would get the boot from me double quick!” –?Phew! ?Thanks for clearing that up but guys are wearing it for themselves – not you..
  • “speechless”?– Good one! ?Let’s keep it that way eh? ?And maybe tell your friends..

Comments that were a little funny.??They made us laugh a little bit, but most were a little too descriptive to place here.

  • “My eyes! My eyes!!”
  • “Okay, maybe the internet wasn’t such a great idea after all.”
  • “Think this company is going to go BUST”?– Thanks for palm reading! ?Should we shut down now or do you think we can run for another week? ?Oh hang on, I just noticed we’re getting busier..
  • “None of the blokes I know would wear this kind of gear and if they did their wives would laugh them out of the house. I am in OZ and had not heard about this company until I read this article” -?I’m sure you know those blokes pretty well and you sound like you would be the first one they’d tell if they wanted advice on lingerie..

Read something you thought was good or funny? ?Feel free to let us know

 

What’s next for HommeMystere?

We’re gradually catching up with correspondence from the past couple of weeks while also despatching orders to new and current customers worldwide.

We’ve also ordered more stock to cope with the unprecedented demand and are working hard on new lines for the September International Lingerie Show in Las Vegas.

Our new briefs, the Dorothy and Scrunchy, have arrived in both Australia and United States with the United Kingdom to receive theirs early in the second week of May. ?Both the Dorothy and Scrunchy have been popular since listing on the site and we also have several samples with radio stations in Australia, New Zealand, Canada and the United States so their feedback should be fun!

Our Newsletter is due to be sent out to subscribers early next week so if you want to hear more from us, then visit our home page and subscribe.

Want to keep up to date even more? ?Then follow HommeMystere Australia or HommeMystere US on Twitter.