Bundles of fun for our 15th Birthday!

Our business is changing and our customers are the winners! We’re concentrating on our brief/panty/knicker and thong range with slightly less emphasis on bras and removing all our lingerie stock entirely. So the lingerie styles you see available here will not be replaced when eventually sold out. We may revisit a few styles from time to time but the regular release of teddies and similar styles will end.

To make these changes we’re clearing these styles at close to cost with the Teddy Bundle and the Bra Bundle available now!

As we celebrate our 15th birthday, we’re also placing a few other garments on sale for a limited period or until sold out. Most of our sale items are available here and we also have a short term sale on many of our bras too!

Looking for a lounge set? Try our Cleo or Yumi Brief and Cleo and Yumi Tank Top! These are at less than wholesale price and won’t be available for long!

The simple facts are

For some men, the idea of wearing lingerie can be a taboo or uncomfortable topic. However, it’s important to remember that there’s nothing wrong with wanting to wear lingerie, and it’s a perfectly natural desire for some individuals.

Lingerie is often associated with femininity, but it’s important to recognize that clothing does not have a gender. Men can feel just as comfortable and confident in lingerie as women do. This is the customer profile for lingerie labels like ours that create garments for men.

If you’re a man that enjoys wearing lingerie, it’s important to find a safe and supportive space to explore this interest. This might mean finding a partner who is accepting and understanding, or seeking out online communities where you can connect with others whos share similar interests.

It’s also important to remember that wearing lingerie is a personal choice, and you don’t need anyone elses approval or validation to enjoy it. Whether you choose to wear lingerie under your clothing as a secret indulgence, or you feel comfortable wearing it openly, the choice is entirely yours.

In conclusion, there’s nothing wrong with men wearing lingerie. So if you’re someone who enjoys wearing lingerie, embrace your desires and don’t be afraid to explore this aspect of your sexuality.

What would you recommend for a first time customer?

This was the question we received this week in our inbox and I immediately responded with ‘Good question’ and proceeded to answer as clearly and concisely as possible. But it got me thinking. What would I recommend for a first time visitor unsure of what to buy given what I know now?

Lingerie evokes different emotional responses depending upon mood, timing and circumstances. Guys that are interested in lingerie can’t help but take a furtive glance at the lingerie store window displays and quickly scan the interior. Within moments those guys have identified 3 styles they really want to look at a little closer and immediately discarded any interest in all other styles. All while engaging in conversation with their significant other who hasn’t the slightest idea of what he’s actually thinking about.

It evokes a feeling in guys that is difficult to describe. Not necessarily sexual, more like an addiction, or an itch that needs to be scratched from time to time.

And that’s what we sell here at HommeMystere. It’s the feeling you get from the time you see the garments online to the time your order arrives and you’re trying on your new underwear. It’s the feeling of purchasing something still not socially acceptable. Perhaps your wife/partner doesn’t know and you get that scary yet exciting feeling of doing it anyway and to hell with the consequences if she/he finds out. It’s the feeling of buyers regret when your order is in transit and you have to be the one to check the mail the day it arrives. Then it arrives and you can’t wait to try it on, all the time feeling a range of emotions from excitement, to guilt, fear of discovery, followed by elation. You feel great and just for a moment you don’t care what anyone thinks and nor should you.

So back to the question. What would I recommend. Why do you like lingerie? What’s the initial attraction for you? Is the lingerie for you or your partner? Knowing what I know about our lingerie, here are my thoughts in a particular scenario.

Let’s assume you’re the wife/partner of a guy that likes wearing lingerie. You know about it but struggle to accept it (that’s a hole new blog post for later!) You want to support your partner without encouraging him too much because you’re still unsure yourself.

Start with briefs/panties/thong

I would pick something from the panties or G-Strings styles only for a start. Unless you know he’s into bras and teddies, stick with the basics and learn from that. If we have something in the Sale section in his size then I’d start there. It helps if you have an idea of what he likes (panty/G-String/high cut) but if you don’t I would start with the Annabelle or Nikita panty. Both are my personal day today regular wear undies and they are great. Both are a similar design with full stretch mesh bum, lightweight full fabric front and lace highlights. There’s enough to ensure he knows he’s wearing something special without going too far and they fit all sizes. If they are too colorful for you I would choose the Molly or Ava which are available in black. Very subtle, understated but both are made from lightweight fabric and mesh and are just a genuinely comfortable garment to wear. Again, both are in my personal drawer on high rotation. And finally for a first time order I would choose the Britney. It’s a replica of our original Frill pattern (no longer available) and has a fabric bum instead of the mesh and is just a nice pair of briefs to wear. The little frill edge and the tiny white dotted fabric add that little extra feeling you get just know you’re wearing something a little fun under your outerwear.

Those are my choices for newbies just looking for something low key to try. In my next blog I’ll talk about which direction I would take from here if you wanted to explore a little more.

Bras and Lingerie

Want to explore a little more? If you are thinking of getting a little more daring and looking at bras I would recommend starting with soft cup bras. These are figure fitting garments that lay nicely across the body and not noticeable under outerwear.

I would recommend something like the Heart, Annabelle, Nikita, Retro, Blossom or Alita. Each of these bras are comfortable to wear and give the feeling of wearing something a little different! You can step it up a little further with the Roxy or Coco bra with both having a wider strap and therefore a tighter feeling around the chest.

If you’re somewhat experienced with lingerie and prefer a bra that can easily hold inserts of whatever kind you like, then I recommend trying an underwire bra. For the budget conscious, I would choose the Chloe bra and if that suits then you can move onto almost any underwire bra in our collection with the main difference being the fabric color and the fabric/lace ratio differences in the cup.

If you like the idea of wearing something to match your briefs, then I would choose the Cleo or Yumi Tank Tops. They are stretchy fitted tops that provide a nice feel without having to think about shoulder straps, clasps or wires. Perfect loungewear.

Like the idea of lingerie? Well be quick because we are currently selling out of our lingerie to concentrate on panties, thongs and bras. Lingerie in the form of teddies and mini skirts are amazing, but expensive to produce and slow to sell. It’s unfortunate, but a bonus for you if that’s something you desire as we’ve just started a sale with the intention to move all our lingerie to make room for new stock!

It’s difficult to go wrong with lingerie and it all comes down to your own personal preference. For me, I think the Lara is the most comfortable and absolutely the most flattering of all. And unisex! Like many of our garments, looks great on women that like may like to crossdress in our lingerie.

Carmen is great for sleepwear, Nikita and Frida and just nice to wear, go for Sophia if you like the thong back which many do because this style does sell fast! Nadia for that slippery smooth feeling we all love and it feels super secure with the crossover straps. Want to feel wrapped in pure luxury? Emma. Emma is a slightly heavier garment, crazy beautiful and currently selling below cost. And we are fast running out of the XL so if that’s your size jump in quick.

If you want to do some fun dressing up then pick any of the mini skirts. Ginger, Cherry and Cloe are all fun though Alita and Hannah sets provide the full look with bra and panties.

Juliette Chemise is a favorite, particularly when worn with the bra and panties though you won’t see this one on sale due to its popularity.

So if you like lingerie, buy on sale now as we won’t be revisiting these styles again!

Does anyone really care about Instagram?

Ok, we always knew producing lingerie for guys was going to be a very niche market and there would be challenges along the way. After nearly fifteen years we have heard just about every insult and rolled with the punches as various individuals and groups passively discriminated against us. Need a manufacturer? ‘Oh we can do lingerie for women but we cannot help you with men’s lingerie’. Photography? Models? Advertising? It’s a tough gig finding someone open minded enough in any field to provide the basic services any other business would receive in a heartbeat. Of course we eventually found people to help us but should it have taken as long as it did? No, it shouldn’t.

So we were pleasantly surprised when we visited the United States some 10 or 11 years ago. A random email from a lovely woman in the US that owned a lingerie store suggested we visit the International Lingerie Show in Las Vegas. So Passport in hand and a 14 hour flight later we were in LAX and waiting for a flight to Vegas. Now I have to set the scene here. Not once in Australia had we received any positive feedback. So you can understand we weren’t quite sure what reaction we would receive in the US if we mentioned what we made and for whom!

We were in for a surprise! From the moment we arrived everyone was positive. It was almost a case of looking around thinking we were on candid camera and the entire trip was a setup because everyone was so, well, nice! People were interested, positive, upbeat, supportive and not a single person had a bad thing to say. Ok, there was a learning curve I had to admit. I thought a few guys were a little angry at first but it turned out they were from New York and apparently that’s a normal tone of voice!

Our biggest issue has always been promoting HommeMystere. For all the ‘progressive’ steps society has made over the years, there’s clearly still a long way to go. Facebook? We lasted less than a week there because apparently if a guy is wearing white cotton underwear that’s acceptable. Change the fabric to satin and put a bow on top and it’s suddenly unacceptable. Whatever.

Now Instagram is on board the censorship train. We are currently on a roll of ‘Policy Violations’ with Instagram. Sometimes you can appeal, sometimes you cannot. And we’re not talking about recent posts being removed, we’re talking about posts from 2019 that are suddenly breaching the violations. I mean seriously? How many Karens can work in one place? And why are they spending so much time perusing our posts and deeming them sexual? Or is this just a new algorithm recently implemented?

Wouldn’t it be nice to be able to post content without fear of censorship so we can promote our garments. Perhaps some kind of App on a distributed ledger that is managed by the community where no single entity has the power to censor what is, in our particular situation, photos of guys in underwear. Do you know a social media platform that might suit our needs? Let us know!

A few recent Instagram violations

We’re giving away lingerie!

After 14 years of providing gorgeous lingerie to our wonderful customers around the world, we have decided to have a major cleanup in our warehouse and complete a full stock take over the next few weeks.

One of the issues we encounter from time to time are garments that don’t quite meet our expectations in terms of color or finish. The vast majority of guys and gurls are never going to notice these minor imperfections, but we do and we are not comfortable selling these garments to you.

At the same time, it would be an absolute tragedy for us to dispose of the lingerie when we know how much wear and appreciation our customers would get out of these items.

So while we’re busily counting stock (over 10,000 pieces!) we will be sorting out the seconds and adding a something to every order placed. In fact, we’ve already started from order number finishing in 927.

So for the foreseeable future, all orders will receive a freebie. And if you spend over $100 USD you will receive a lingerie piece of our choosing based on the sizes in your order along with free shipping!

Be aware there are limited sizes and styles so although we’re happy for you to include a preference in the notes on your order, we cannot guarantee anything. The majority of garments are panties and bras, some lingerie and can you believe we even found a few ‘C’ Strings!

Happy ordering!

The evolution of dressing up!

Looks like it’s been quite some time between blog posts and it’s time I explained. Eyelashes. I guess it’s probably just natural guys and gurls start off liking a nice pair of satin, silky or shiny underwear. Then we might try on the wife’s bra or slip just for fun. That feeling of doing the wrong thing, being a bit sneaky or simply having some harmless fun and being a rebel becomes easier over time.

The slope becomes slippery and you suddenly find yourself in knee high boots with 4 inch heels, bodycon dress and a pile of foundation in 26 different shades! Yet the effect isn’t enough and you think maybe eyelashes will do the trick. Well good luck with that! If you thought it was hard enough doing lingerie, outerwear, boots and makeup you’re in for a shock when it comes to eyelashes. Application of those expensive, delicate, sticky or magnetic SOB’s will surely test your patience. Or is that just me?

Disregarding those eyelashes, next time you your wife/girlfriend/significant other delays you because they’re ‘putting on their makeup’, show some appreciation. It’s a work of art and great art takes time so suck it up and tell her how great she looks!

2019 ‘Seconds’ Giveaway

FINISHED END APRIL 2019!

Throughout the year we often find a percentage of garments that do not quite pass the quality test when packing orders. 

Many of these garments have minor discoloration or pulled threads and are still quite ok to wear. 

So rather than throw them out, we set them aside so we can give them away!

With every order (or until we run out of stock) we will include a bonus garment or two from our seconds. 

Lingerie, Bras, Panties & G-Strings all available.

Make a note in your Order Comments of what second you would like, including size and we will do our best to accommodate.

Is Men’s Lingerie gaining traction?

We follow the news on any mention of “Lingerie for Men” and it’s refreshing to see other companies are getting on board to offer men, no matter what their sexual preference or fetish persuasion an alternative to the boring & uncomfortable options available in mainstream stores.

I found this story from late November 2018 where Fat Mike from NOFX Punk Rock Band is launching his own fashion line which includes knickers, stockings & garter belts.  His slogan on their website is gold saying “Wear what the f**k you want!  It just goes to show you can’t pigeon hole men that want to wear lingerie style underwear or kilts for that matter! https://dyingscene.com/news/fat-mike-nofx-launches-mens-lingerie-line-fatale/ 

Mel Magazine just posted a story today called “A No-Frills History of Lingerie for Men” which highlights the many different reasons why men want to wear lingerie.  We provided the writer Brian a sample of our lingerie for Brian to try for himself.  He did a short video wearing our Nadia Nightie at the end of the story.  Whilst he tried it and decided it wasn’t for him, at least he was open to the idea and there was no judgement.   Check out the story here. https://melmagazine.com/en-us/story/a-no-frills-history-of-lingerie-for-men

Mashable Australia also gave us a mention for Valentine’s Day gift ideas and noted that our lingerie was an edgy gift for the adventurous.  We liken our lingerie to a sex toy that you both get to wear together.  Don’t underestimate the feeling of touching luxurious fabrics on your partner.  We highly recommend! 😉  Check out the R-rated gift ideas here. https://mashable.com/gifts/sexy-valentines-day-gifts/#XKOksJCOCGOB

We understand that our customers are varied, and we don’t pretend to be an authority on their sexuality type or fetish but with our customers continual feedback, we will continue to produce luxury lingerie that fits men.

Speaking of feedback, we are thinking of doing another poll on Instagram to get an idea of what style you would like us to release next. I’m thinking super soft & girly?   If you would like to partake, create an Instagram account if you don’t already have one, follow our account below and keep an eye out for the next poll.

https://www.instagram.com/hommemysterelingerieformen/ 

We are super excited about 2019 and can’t wait for you to see and feel what we have in store for you!

Bianca & a few statistics

How fast has this year gone?  It seems like only a moment ago it was September and now Christmas is right upon us!  I think it could be summed up by this post seen on FB

The good news is we have just released our final garment for the year, Bianca.  She arrives in a bra and panty combination, made from lightweight tricot and lace.  Similar to Katie and Nadia but with a slightly different fit.

It’s been another good year for our lingerie and we will be celebrating 10 years in business in May 2019.  A few statistics for the past 12 months include-

Top 3 Panties by sales

Top 3 Bras by sales

Top 3 Lingerie garments by sales

Top 5 Garments

Top 5 Countries by sales

  • United States
  • United Kingdom
  • France
  • Germany
  • Australia

That pretty much wraps it up for another year.  We’ll be running our Bianca sale for quite a while and I’m sure she will be in the top 5 for next year.

Be safe, have a great Christmas, enjoy your lingerie!

New Release Styles

Our new lingerie sets have arrived and are now available in store.  They are so new we haven’t even planned a photo shoot as yet!  The new sets including Emma Teddy, Chloe Thong, Bra and Suspender Skirt along with Jasmine Panty and Bra represent a change in our business.

We have finally reached a tipping point in terms of manufacturing which is great news for our customers.  It means our volumes equate to better prices for our customers and hopefully an ever evolving and growing business.

Of course this isn’t possible without the continuing support of our customers and as a reward we will be releasing our new garments at the lowest possible price and in the case of Emma, a small loss.  The reason is to reward our loyal customers and provide visitors with an opportunity to sample our quality at a reasonable price point.

Our current $10 sale on these garments has to end by the weekend of September 15/16 so take advantage today or miss out!