Our Newsletter subscribers will be aware that we finally made an attempt at setting up a Facebook page for the business this week.
And today we deleted the Page.
We did a ‘soft’ release of the Page on Monday morning Aussie time and received quite a good reaction. Plenty of ‘likes’ and Followers received and many of you also sent us emails to let us know that you liked the page but couldn’t ‘Like’ the page because of the possibility of exposure.
We had anticipated that. The plan was to see if we could gain some more awareness and therefore some more customers so we can continue to grow the business.
However on Friday we were unable to access the page due to posting ‘inappropriate’ content that contradicted the terms and conditions of FB. We have no idea what was unacceptable as we had been careful not to post anything sheer or nude with the exception of the back of thongs (which we thought would be ok!). We had also set the page to only be viewed by those over the age of 18 years.
We believe the post that led to the notice was probably our very first video. It was constructed by us from photos of lingerie on a mannequin in the first year we established the brand.
It was also marked by YouTube visitors as having ‘inappropriate’ content at the time and can still only be viewed by those of you over the age of eighteen years.
Strangely enough, our videos with ‘live’ models are acceptable!
So rather than fight yet another censorship battle and have to micromanage a part of our business we have decided to delete the Page entirely and forego FaceBook. We appreciate we are placing information on their site and are therefore subject to FaceBook terms and conditions. We respect the fact they have the right to review and restrict our content however they wish despite not agreeing with their decision.
So we will look at alternative forums to interact with our customers and subscribers in the future.
Thanks to those of you that supported us over the 6 day period!
One of the main goals of HommeMystere has been to continually expand the range of lingerie we design for our clients. That means we complete a single manufacturing run of a style and then never go back and make exactly the same style again.
There have been a couple of variations on this idea such as the Miranda being a very similar pattern to Genevieve, and Rachel also being close to the same style.
I also do plan to do another style of the Frill set although it will likely be the thong, panty and a padded bra in a different color.
But this week I received an email from Shane in the USA who said he always liked the China Doll set but found the site too late to get one. Shane also said there was some mention of the China Doll on other sites and forums where guys were interested in getting a set. This isn’t the first time I’ve received a request for the China Doll. Every now and again someone sends an email and I have apologise for not having one in their size.
So here’s a bit of background on the China Doll. It was the first ‘large’ production run we did of a particular style and our first time using a manufacturer in China. The name came from the fact is was made in China but more so after the David Bowie song of which I’m a fan. It was one of the turning points for HommeMystere going from small local runs to importing and learning about large factory manufacturing.
It certainly didn’t go too smoothly but starting a lingerie business for guys was never going to be a straightforward business plan! The China Doll did run very very small, the panty is low at the front but overall, the look is quite nice and it is/was quite comfortable. The China Doll bra has large cups which turned out to be a positive for our female model at the time – she was so impressed with the bra and the wing design she took a couple for herself!
So I’m in two minds at the moment. Do we do another run on China Doll? Do we sacrifice a new style and color for another China Doll set? To do it again would mean making the bras larger in the band and I would also change the panty pattern slightly to make it higher at the front. And do you guys really want a full bra that has a cup size that large?
There is still time. I’m still in the planning stages for the second half of this year and will be back at the factory in China to work on the patterns and plans in March. Leave a comment and let me know what you think.
Please note it does take 12 to 24 hours for comments to appear..
So you’re looking for something to buy your guy for Valentines day. First, let’s work out where your guy sits in the world of lingerie-
* Is he into lingerie but he keeps a low profile because you’re not into it?
* Perhaps you’re both open minded and love dressing up and having some fun?
* He’s fully committed to lingerie and loves our underwear
* He knows nothing about lingerie but you think it might be fun and kinda sexy to see him dressed up?
To begin, if your partner is into lingerie and doesn’t make any kind of fuss about it even if you know, then choosing something is easy. Because he won’t care what you purchase for him – he’ll just be thrilled that you thought of purchasing lingerie at all! If your guy fits this profile, then pick anything you like and he’ll love you for it! Have some fun yourself and go with Lucy if he’s into thongs and Katie if he prefers briefs.
If you’re both into lingerie then the easy answer is sit down with your guy and choose something together. If you prefer to make it a surprise then you will likely know what styles he likes and doesn’t like. Looking for something feminine in a full set? Try Anneve. Want something comfortable and fun? Try a Katie Romper. Want a comfortable set that’s a little subtle? Retro is the best bet.
Is your guy one of our lingerie fans. Can’t wait for the next new release and has a bit of everything in the drawer? If you know our business model then you will understand that once we sell out of something then it’s gone for good. If your guys has a drawer full of our lingerie then find out what he loves best! Shouldn’t be too hard because he’ll be favoring that special pair of panties or that bra or teddy all the time. Just find out what it is and purchase a couple of them so he has spares before we run out of stock!
Or do you fall into the last group. Perhaps you’re the one interested in lingerie for guys and you want to dress him up and have some fun. But you don’t know how he’s going to take it? Or you’re concerned he may not like the idea? If he’s absolutely a beginner in lingerie and you have no idea what his reaction might be, then go with the PinStripe range. The boyshort, brief and vest are all fairly masculine looking but are made from beautiful soft fabric. If you think he’s a step up from that range and you really want to see him dressed up then we recommend Miranda for a full satin feeling or Heart for a brief playful print.
We have plenty of special offers in place. To be the first to know please visit the homepage, scroll down and subscribe to our newsletter. If you’re after a Valentines gift, enter the code valentine2017 when going through the checkout and receive 25% off your order. No minimum, sale ends February 14th and includes sale items!
One of the comments you often hear in regard to lingerie is that it’s beautiful, but uncomfortable. Our goal has always been to create lingerie that was not only beautiful, but comfortable enough to wear all day.
Comfort and fit can be pretty subjective for individuals. Some guys like to wear lingerie and be aware they are wearing it at all times under daily outerwear. For others, choosing what lingerie to wear each day is part of the fun, as is getting undressed in the evening. However through the day they want to concentrate on work or whatever needs to be done without the distraction of underwear that isn’t the best fit.
At Hommemystere we’ve always tried to create lingerie that provided a mix of fun and practicality. The size information we provide is specific to each garment because the fabric and elastics used to make each garment have their own variations.
The most important thing to know is your own measurements. And that doesn’t mean knowing your measurements ten years ago when you were going through that fitness phase or even 12 months ago. It’s knowing your measurements today. That will give you the best chance of getting the right size in the garment of your choice.
Once you know your measurements, think about the kind of fit you prefer. Some guys like a very firm fit that really holds everything in place tightly. Other guys prefer a more relaxed fit. Something that is barely noticeable.
For our bras and briefs, measure as per the pics
For panties, measure around the hips
Always read the product description carefully. If you’re on the cusp of a size, we make recommendations on whether to go up or down a size.
Generally, if you want a more relaxed fit, we will recommend going up a size. And if you’re not sure, you can always get in touch with us or make a note on your order. Plus, if you add your measurements to the order we will send you what we think is the best fit.
What a great time to release some swimwear! Our friends in the northern hemisphere are freezing so the only practical place for many will be in a nicely warmed up spa.
Fortunately, we’re in the middle of a mini heatwave here in Australia so it’s a great time for our guys to try something a little different.
There’s no doubt those of you into lingerie have perused the women’s swimwear range from time to time and considered the idea of having you’re own tie side brief or one piece swimwear to try.
Lucky for you, so have we. And here it is. Much later than anticipated, Tracy has arrived in a brief, halterneck top and one piece. We decided if swimwear was your thing, then you may as well stand out from the crowd and do it in something hot pink!
I can’t imagine too many of you wearing this set on a public beach but if you do, I’m sure it will attract plenty of attention! And you have to send us a pic for our Tumblr feed too please!
To celebrate the release of Tracy, you can receive 30% off when you spend $40USD or more. Buy the brief and top or the one piece alone for a total of more than $40 to receive the discount.
Just enter the coupon code word ‘swimwear‘ when going through the checkout to take advantage.
Limited time only (10 days or until stocks run out) and won’t be discounted again until May/June so take advantage today!
We’ve just gone through the craziest Cyber Monday sale period ever with our first day of sales exceeding the full five day period from 2015. The Post Office jokingly threatened to ‘close the doors’ on us due to the volume of orders we were carrying into them!
Thanks to everyone that took part and though many of you won’t receive your order for another week or so, I’m sure you will love the lingerie!
Our next release will be swimwear which probably isn’t too exciting for all our northern hemisphere clients currently freezing your butts off at the beginning of winter. However for those of us downunder, it’s going to be a super hot summer and swimwear is at the top of mind at the moment. I expect to be releasing the swimwear in the first or second week of January and will have more photos going out to subscribers in the next week or so. But here’s a quick look for now.
For now Christmas is coming fast and as a gift to anyone that didn’t take advantage of the Cyber Monday sale (probably no more than 2 of you based on the sales!) we’re offering free shipping right through until New Years Day.
Just use the coupon code word xmas16 when going through the checkout to receive the offer!
Visit our home page and sign up to the mailing list BEFORE you make any purchase decisions and find out more about us and our current offers.
With only a week until our biggest sale period of the year, we’re pleased to announce that Katie has arrived and will be available for purchase from Thursday November 24th.
The Katie set is comprised of a lovely blue fabric that is almost sheer, with black lace edging. The soft bra and panty will be on high rotation in your lingerie drawer but we’re even happier with the design and fit of our first romper outfit!
Made with a full front, open back, crossover straps and cute shorts on the bottom, the Katie romper will be a favorite.
Receive great discounts on Katie and previous releases during our Thanksgiving/Cyber Monday sale period. For the best offers, visit our homepage and subscribe to our mailing list today!
After quite a long wait, Miranda, our new set has finally arrived and is now available. Miranda is comprised of a panty, garter belt and bra set made from stretch satin and sheer fabric. Miranda looks great and feels even better!
Subscribers to our newsletter will be familiar with our recent supply issues that appear to have finally been resolved. That’s the good news. The even better news for our clients is we had to make several thousand of the Miranda garment which gives us a little more leeway in pricing.
So for visitors wanting to try a little satin in very comfortable underwear, Miranda is an ideal starting point. And to make it easier for you, we are offering a special offer for the remainder of this month of 30% off the retail price. Just purchase a minimum of any two Miranda pieces (bra/panty – panty/garter – panty/panty) or any other combination. Use the coupon code miranda16 when going through the checkout and you will receive 30% off.
Sale will end October 31 2016!
Update – If you unsuccessfully tried the coupon code, it is now working again! Available for use once per customer.
Well it’s been a while since our last release and something new has been long overdue. The good news is we’ll have the white satin set (pictured below) arriving within the next couple of weeks.
The as yet unnamed set is comprised of a bra/panty/garter and is made very similar to the Genevieve set which has since sold out in a few of the sizes.
The satin is a one way stretch fabric that is both light and comfortable to wear and we expect it to be very popular. We also had to produce quite a few more of this style than we would normally and that means our customers will benefit.
Newsletter subscribers will receive an unprecedented offer on this set when released in exchange for the patience shown by our loyal customers. To receive the offer just visit our main page and subscribe to our newsletter.
Want to know about our sleepwear/swimwear sets? We should have more news on those in early October..
For those of you not on our Newsletter subscriber list, you may not be aware we are making some changes to our order profiles. Due to very small sales on our Small bras and tops we are currently selling those we still have in stock at a BIG 50% discount. To take advantage just choose a bra and click on the Small size and the price will automatically drop substantially. Limited time only on most of our bras so if you’re Small up top, take advantage asap!