It has taken some time, but HommeMystere now has an entirely separate store dedicated to wholesale sales direct to retailers.
Located at www.hommemysterewholesale.com, the store allows approved businesses to purchase our garments at wholesale prices for their own stores.
One of the reasons many visitors choose not to purchase direct from us is the tyranny of distance and the import taxes they are liable to pay as an order enters their respective country.
Allowing stores to purchase the stock at a wholesale price reduces the tax obligation for the retailer and provides a local point of contact for the customer.
So if own a store and think HommeMystere might be a nice addition to your range, please get in touch via the application form.
If you’re a current customer and would like to purchase from your local shop, please pass on our details!
We’ve been having a bit of a look at the past 12 months to see what we’ve achieved in the world of men’s lingerie.
Designs
It’s been a great year with a few new designs. Genevieve was certainly a big winner with everyone and many will notice we’ve already sold out of the Large and XL bras. Genevieve took the mantle of our fastest seller. For a while.
Monique was the next release and she has been the quiet one with subdued sales despite being one of the most comfortable bras in the range.
Our next release was Rachel and she could easily be confused as Genevieve’s sister. They have the same lines, same look although the Rachel bra is slightly larger in sizing. Rachel Teddy proved to be a winner with guys loving the thong back!
Anneve arrived and has taken over the title of fastest seller from Genevieve, but fortunately we made a few more of her so she will likely remain part of the family a little longer than the Genevieve bras. Anneve also marked our first attempt at a babydoll style and that has also been popular.
Vanessa proved to be a bit temperamental and arrived later than expected. The Vanessa skirt turned out to be a big winner with everyone, though the teddy was a bit of a failure! We gave away about 500 of the teddies due to a button fail in the manufacturing process.
Tiffany is our most recent arrival and she is gaining in popularity. The bra is the stand out winner here and it’s a style we may do again at some stage.
Store Update
In other news we updated the store at the beginning of the year and added bigger pics and improved usability for visitors. The old store was a bit clunky and despite a few minor issues, the transition has been surprisingly smooth.
China Visit
I was also fortunate enough to travel to Guangzhou and tour the factory where our garments are made and also meet with the technicians that put up with my constant pattern changes and adjustments! The meetings seemed to go well, although they may have been cursing me without my knowledge. It was a great experience and I’m hoping to head back over in 2016 for a few days to confirm release plans for 2016/17.
USB Pen Giveaway
We had a giveaway a few months ago after I got a little carried away and purchased a heap of branded USB pens for customers. They were loaded with a personal message, some pics of our early releases and a copy of our latest video. Which reminds me, I must upload that video onto YouTube soon too!
Cyber Monday
Cyber Monday this year proved to be pretty big too! The cyber Monday and our stocktake/birthday sale in May/June each year are our biggest sale periods. It’s a great time for current customers to grab and extras of your favorite garments and also for new customers to grab a bargain.
Display Area
Possibly the biggest news for HommeMystere as a business was that we moved into bigger premises this year. It was a pretty big leap from our previous place and so far it’s proven to be a great move. We’re also cleaning up some space for a display area and fitting room for customers that want a more private and personal experience.
We will plan an open day and then trial clients via appointment to see if the experiment is a success. If you live in Australia and genuinely think you will take advantage of the opportunity to have a personal appointment, I’m happy to hear from you now. We’re located on the southside of Brisbane and appointments will be weekends only.
Peek at our Showroom wallpaper!
With all of this happening in 2015, I can’t wait to see what will happen in 2016!
It takes some time before I get upset here at HommeMystere. ?I’m one of those people with a very long fuse but an explosive temper. ?As such, not much really affects me or really gets me angry. ?But when it does, lookout!
Except when I see our garments advertised for sale somewhere other than here at hommemystere.com or with one of our stockists. ?Why should I care I hear you ask? ?Simply because I can control the quality of the garments we have in the market place.
As most of you would understand, starting a business and building a brand is a bit of a task – especially in an area such as men’s lingerie! ?So when someone pops up out of the blue and appears to be selling the same garments, it’s not only a surprise, it’s disappointing. ?Because I don’t know what the quality of those goods might be.
Sometimes, because I’m a nice bloke, I send out early samples to customers to give us some feedback. ?These samples are not the finished product and do not have the same quality control as our main production runs. ?So it would be a misrepresentation of our brand if someone was to on-sell that product as one of our final garments only to have the buyer receive an inferior product.
So I would suggest that unless you purchase our garments through one of our stockists, one of our other approved retailers or via this site, you may not be receiving the quality you expect.
Location, language, social status, occupation. ?None of these points have any influence on guys and their love of lingerie. ?This week, we sent stock to a store in Sweden. ?Justine & Juliette have selected a range of HommeMystere lingerie for their store to meet the needs of their customers. ?And that has us thinking…
How do guys in countries where English isn’t their first language, go about finding quality lingerie for themselves? ?No doubt they follow the same path as most guys and pick up something at department stores, perhaps buy their ‘wife’ something nice for her birthday (telling the sales staff “she’s about my size….”)
But what about options to buy something like HommeMystere? ?Sure, we sell to many non English countries. ?Several countries in Europe, the Middle East, South America and Asia have all received orders from us. ?But unless these countries have similar companies to ours, what are the options? ?Either they work their way through our store using translation software (we have added Google Translator to HommeMystere) or they go without. ?It seems that unless you speak, read and generally understand the English language, you’re pretty much ignored.
So we believe one way to allow guys around the world to have access to our lingerie is to stock stores in several countries. ?While Sweden is our first European country, we are looking into other regions with the goal to have a presence in various foreign countries.
It will be fun to see what we can do. ?Watch this space.
