One of the great things about working with lingerie is the photo shoot bit. ?For some reason, many people still seem to think that HommeMystere lingerie for men is a gay thing. ?Clearly this insinuates that all gay guys are effeminate and love to be the ‘girl’ in the relationship. ?If that was indeed correct, and all gay guys were actually wannabe girls, wouldn’t that make all gay guy couples lesbians?
Anyhoo, back to the point of the blog. ?We love doing photo shoots. ?Not just because we get to see our lingerie on a guy that actually makes more than a half arsed attempt at keeping fit. ?You know what I mean. ?Most guys think that a diet is switching from full strength to light beer for a week. ?That should work. ?Right?
Well we do like to see our lingerie on fit-ter guys than us, but we also get to dress up the female side of the shoot too. ?So when you’re asked what you would like the woman to wear in the shoot, ‘nothing’ is clearly not PC for this G rated label. ?So we went with the timeless Little Black Dress. ?And stilettos. ?And can we have a whip with that?
See all of our pics soon, but here’s one showing our next release. ?Retro Gold.
Most men and women would agree there are few times more exciting than the anticipation of opening up a gift or surprise present. ?Whether it’s apparel, electronics or a gift card, the moment you look at the item, you are immediately weighing up if it meets your preconceived expectations.
It’s the same with us and our lingerie. ?We can plan, size and choose the colours of the lingerie we want to make but until the samples arrive we’re just hoping the idea in our head translates to something just as good when completed.
Thankfully, our first samples are looking good and exceed our expectations. ?Can’t wait to see how the others turn out!
Once we have everything confirmed we will be organising the photo shoot.
Well it’s a new year for almost everyone (Chinese still have a month to go!) and it’s a good time to reflect on what’s happened and how far men’s lingerie has come along.
As we’ve said before, we’re really happy with HommeMystere and the progress we’ve made. ?We’ve seen plenty of new customers, newsletter subscribers and visitors throughout the year and also seen our range of garments expand with increased production runs as our style becomes more popular.
But is lingerie style underwear becoming more acceptable for guys? ?Why is it still an underground kind of movement? ?Strangely enough, a guy would be more likely to talk about sex toys or ‘come out’ than admit he likes to wear frilly panties. ?Now we’re seeing Gay marriage becoming acceptable in various parts of the world, marijuana is legal in some areas of the US and Miley Cyrus gave us twerking!
Beats me why guys wearing lingerie is such a big deal!
No doubt many of our customers will continue to hide their lingerie collections at work or in the back shed, indulging only when they have the house to themselves. ?Their wives/girlfriends will continue to be ignorant, or if they do know, be clear they don’t approve of the practise.
Are we seeing men’s lingerie at the same stage as the gay community endured 30 years ago? ?I hope not but if that’s the case then we’ll continue to push for men’s lingerie to be accepted by the wider community.
Life is too short to have it directed by the Fun Police. ?May as well enjoy it while you can!
Cheers everyone. ?May all your lingerie be Satin – or at least 85% polyamide and 15% spandex!
A common comment we receive is our relationship with the gay/transgender community, our thoughts on heterosexual relationships and lingerie and so on.
The short answer is we don’t really care. ?It’s wrong to even divide people into separate communities based on anything pertaining to their personal preferences – sexual or otherwise.
I believe that when we’re young, either by accident or design, we’re brainwashed into believing there’s a particular path we ‘should’ be treading. ?However, as you get older, you develop your own unique likes and dislikes, thoughts and interests. ?Some people are comfortable stepping off the preordained path and creating their own new path.
Others are overwhelmed by guilt that they may be upsetting family and friends, or not ‘meeting the expectations’ that others have of them. ?They cannot break the bond, step out of the box and create their own destiny, as they probably want to do deep down.
So many people end up living a life that may not ‘conform’ to what the wider community apparently wants – but they are probably having a hell of a lot more fun than the ‘wider community’!
So we don’t really give a damn if we’re associated with anyone in particular. ?We’re treading our own path, creating something for guys, and having fun doing it!
And at the end of the day (or your life), when you’re six feet under, will it really matter that you were anything but honest with yourself? ?It’s doubtful anyone will care if you liked some nice lingerie..
Anyone that knows anything about mens lingerie, know that guys love satin. ?Anything that gives a smooth line under clothing, and has that slippery feel, will always be popular.
So it’s taken us a while, but we’ve finally released our first Satin set. ?The bra and brief is lavender in colour with a star printed pattern. ?Using a non stretch fabric presents a bit of an issue with sizing, but we have done our best to cover as many as possible.
Released just a few days ago, it’s already proving to be a popular garment – particularly the bra which is very stealthy even under T shirts!
And one thing we love about releasing a new garment – that’s placing our next order. ?So keep an eye out for the Red Lace set coming soon! ?Previews are available on our Pinterest Page
Well we made it back to Australia following another fun exhibition at the International Lingerie Show. ?We had a few guys in our panties on the runway for the fashion show and we have requested the video to post on our YouTube channel. ?Hopefully that won’t take too long to be prepared.
We missed out on the StoreErotica award but we were pleased to at least have received the nomination – well, actually that’s not entirely true. ?We would have preferred to win!
It’s just three weeks to go before we head over the pond to the US of A for the International Lingerie Show. ?Since attending the April Show, we’ve had various media agencies and talk show hosts have a bit of fun at our expense, including Jimmy Kimmel and even CNBC Squawk Box (I hope you guys received your orders?!?)
The great thing about the US is regardless of the fact we make lingerie for men, the response we receive everywhere is positive. ?No one really seems to care a great deal about what you actually do, they are more interested in how you are going and the fact that you ‘have a go’ as we tend to say here in Australia. ?And the Lingerie Show is the perfect place for us.
Which brings us to Awards. ?Storerotica magazine is sponsoring awards at the September Fashion Show this year and we’ve been nominated. ?I’m not sure who or how that works, but it’s certainly nice to know that someone somewhere is aware of what we’re doing and felt we were worthy of a mention.
I’ve had a look at the Awards and voted (we’re guaranteed one vote!) and had a look at the other nominees. ?Since you have to vote for someone in each category, I was pleased to see a few businesses I was actually aware of and dealt with. ?One of those is Early2Bed, a store based in Chicago. ?Not only were they one of the first stores to stock our garments, they run an excellent business with plenty of info provided via social media.
I’m looking forward to the Show, and can’t wait to get back and meet store owners again and see their reaction to our lingerie. ?Do us a favour, register and place a vote at the Storerotica Awards website. ?We don’t mind carrying the extra luggage on the way home…
Location, language, social status, occupation. ?None of these points have any influence on guys and their love of lingerie. ?This week, we sent stock to a store in Sweden. ?Justine & Juliette have selected a range of HommeMystere lingerie for their store to meet the needs of their customers. ?And that has us thinking…
How do guys in countries where English isn’t their first language, go about finding quality lingerie for themselves? ?No doubt they follow the same path as most guys and pick up something at department stores, perhaps buy their ‘wife’ something nice for her birthday (telling the sales staff “she’s about my size….”)
But what about options to buy something like HommeMystere? ?Sure, we sell to many non English countries. ?Several countries in Europe, the Middle East, South America and Asia have all received orders from us. ?But unless these countries have similar companies to ours, what are the options? ?Either they work their way through our store using translation software (we have added Google Translator to HommeMystere) or they go without. ?It seems that unless you speak, read and generally understand the English language, you’re pretty much ignored.
So we believe one way to allow guys around the world to have access to our lingerie is to stock stores in several countries. ?While Sweden is our first European country, we are looking into other regions with the goal to have a presence in various foreign countries.
It will be fun to see what we can do. ?Watch this space.