Our new lingerie sets have arrived and are now available in store. They are so new we haven’t even planned a photo shoot as yet! The new sets including Emma Teddy, Chloe Thong, Bra and Suspender Skirt along with Jasmine Panty and Bra represent a change in our business.
We have finally reached a tipping point in terms of manufacturing which is great news for our customers. It means our volumes equate to better prices for our customers and hopefully an ever evolving and growing business.
Of course this isn’t possible without the continuing support of our customers and as a reward we will be releasing our new garments at the lowest possible price and in the case of Emma, a small loss. The reason is to reward our loyal customers and provide visitors with an opportunity to sample our quality at a reasonable price point.
Our current $10 sale on these garments has to end by the weekend of September 15/16 so take advantage today or miss out!
Did I miss doing a blog post in March? This year seems to be flying by so it’s about time I updated our visitors on what we’re up to here at HommeMystere.
Firstly, I have completed my annual visit to see our manufacturer and plan the next 12 months or so. Although it was a quick trip with just one night in Hong Kong and two in China before returning home, it’s always an experience making the trip.
Many visitors will be familiar with awesome public transport services, but for myself who seldom jumps on a train, I always find the systems in Hong Kong and China incredibly efficient. The MTR network in Hong Kong is ridiculously easy to use and a 300kmh+ (200mph) bullet train in China is crazy fast and I was on a ‘slow’ leg!
Catching a Bullet Train. We could do with a few of those here in Australia
Traffic in a car is pretty scary but travelling in the Chinese version of Uber is fine with good cars and friendly drivers. Didn’t see any bottles of water or packets of mints though!
Visiting the company always begins with a quick tour of the factory floor followed by a meal, and I have to admit some of the dishes are certainly an acquired taste. I was fortunate enough this trip to stumble across some Australian Wagyu beef cooked in the Middle Kingdom way and it was perfect. It’s a good time to catch up on how their business and family has been going over the previous year and gain a new perspective on the challenges they face.
Awesome meal at Yung Kee Restaurant in Hong Kong.
I was the very first client of the family run business and it has been amazing to see how they have grown over the years. They have started from scratch and the warehouse space now covers over 4,000 square metres which I think is about 43,000 square feet! The sample room alone has over a thousand different pieces of lingerie in various styles, colours and sizes. We are just minnows in the lingerie world where some labels order more pieces in a week than we order in a year!
Just setting up in the Boardroom to begin work on the 2018 range
The staff now have quite a good feel for what us guys like in lingerie and they are not shy about making suggestions either! While we sit around the boardroom table, comments such as ‘you need more pink lace’ and ‘this design is not sexy enough’ is embarrassingly common. There are also a couple of guys in management that I’m told have been convinced to model a few samples prior to them being sent to Australia. They certainly like to get the patterns correct before shipping!
This Teddy would have made a great gift but I was only travelling with carry on luggage.
Overall it was a very successful trip and based on our conversations, we will be providing the opportunity for other retailers to purchase our garments for their own store. So if you prefer to purchase from a local store, we will be offering limited styles at wholesale prices soon. Stay tuned for more or email us at info@hommemystere.com if you are a store owner and would like further information.
The Tea is great in China but a Flat White from Starbucks is more my style. I love those lights too!
Has it really been a month since my last post?!? Time flies when you’re trying to get a new Showroom up and running!
Bring your partner and have a private appointment in comfortable surroundings
We’re pleased to say our Showroom is just about complete. We’ll be having a soft opening this Sunday, January 24th from 12pm to 4pm so visitors can check out the range and have a meet and greet, ask questions, give feedback and so on. There are still a few final touches to go on, but we’re sure you will be suitably impressed with what is possibly the only dedicated men’s lingerie showroom ever opened.
For those of you in Australia, you can now make an appointment for a private visit. We’re only making a few Sunday’s available and depending on demand over the next week or so, we will cut or add days accordingly.
The kind of environment women wish they had for lingerie fittings.
If you are visiting from interstate or overseas and wish to visit outside of hours, please let us know and we will do our best to accommodate your schedule.
Update: Thanks to the guys that came in on Sunday. I appreciate it was pretty late notice and I was a bit concerned when no one showed up for a while! But eventually we had a few visitors that took the opportunity to try a few garments on and also take home a freebie or two!
We will keep appointments open for the next couple of Sundays then drop them back to once a month or so. In the interim I’ve had a few guys contact us via the site and request mid week appointments and that’s fine too. Wherever possible I’ll work with you.
We are pleased to release the first of our 2014/15 collection of lingerie with Rachel now available from our online store. Rachel is a very similar pattern to Genevieve and comes in a Panty, Bra, Garter and a thong Teddy.
Rachel is proving very popular in the first week of her release and we expect our visitors and clients will love the lingerie yet to arrive. We are planning to have a new style ready for release on average every six weeks or so now, right through until March 2016 when we begin planning our next collection.
This year we will have a little more lingerie including a cami with a padded bra, a very very short skirt, a teddy with a snap crotch and a thong I’m sure you guys will love!
As with all our new releases, newsletter subscribers will be offered a sensation deal when new sets become available so if you want to be the first to receive our lingerie at up to 30% off retail, subscribe today!
We are in the middle of sourcing a model and completing photos in the next month or so and will them online when finished. We will notify all our subscribers when all the pics are uploaded and ready for viewing!
