We’re pleased to release our latest lingerie set, Violet, and offer a discount on the garments until mid March 2018.
See the range below!
We’re pleased to release our latest lingerie set, Violet, and offer a discount on the garments until mid March 2018.
See the range below!
Well it’s great to be back from Vegas. I think there should be a warning as you enter the city limits that clearly states you can only stay a maximum of 3 nights. More than a week is not good for the body..
Now that we’re back we have the final release from our 2016/2017 collection now available. Frida is a pink cotton and chiffon set comprised of a panty, bra and teddy. The teddy was a late change from a cami so there are no model pics as yet. We will update that once we complete our 2017/2018 model pics.
For those of you that wanted a padded bra the Frida bra is once you will love. We have created a padded bra with underwire tubing but WITHOUT the underwire. This allows the bra to hug your body while still maintaining the shape of the cups. The cups designed to be between a B and C cup size to allow for inserts too!
We also went with a late change and made a cotton and sheer matching Teddy rather than the cami we had initially planned. The Teddy in cotton is a great sleepwear garment you will absolutely love.
June 30 is the end of the financial year in Australia and to appease the accountant and tax man I need to clear some stock quite quickly. So for that reason we will be offering the following garments (and Freda) at 50% off for a limited time. Please use the coupon code Freda when going through the checkout to take advantage.
You can receive the discount on
Minimum Spend is $90 USD before discount. Offer ends June 30 or prior depending on stock levels (some styles may be removed from sale prior to sale end)
Take advantage today!
Time flies when you’re loving lingerie! I hadn’t realised how long it’s been since our last post here on the Blog. The past month has been quite busy with the release of Natasha plus my very quick trip to visit our manufacturer in China which is always an adventure!
Being in Australia it’s not far for us to travel with a relatively short 9 hour flight to Hong Kong and another couple of hours by train and taxi after an overnight stay. I did tweet out a pic of the room full of lingerie we utilise to plan samples and possible new releases for the next 12 months or so.
The company owner is a very lovely lady that is certainly not backward in coming forward if she thinks one of my designs is not ‘pretty enough’ for my customers. She likes to make suggestions (I think they’re more like instructions) in terms of colors and lace types. I also met one of the office staff guys this trip that acts as a ‘model’ to test out the fit for the male physique. I think he likes it a little bit too!
I only had a single full day in China itself but there was enough time to do a little bit of shopping and try some of the local cuisine. And beer. And though English will get you by just fine anywhere in Hong Kong, I have an interpreter friend that travels with me each time I’m in China. If you are venturing outside a major city centre or want to haggle, then you will need someone that speaks the local language.
I like a good cup of tea and really enjoy the ceremony around going to a tea shop and sitting down at a tea table. The process is interesting and the flavours vary more than you can imagine. However I like a good cup of coffee too and they are difficult to come by at times. Fortunately the hotel next to mine had a Starbucks in the foyer so I could get a fix for the day. I thought the name written on the side of my cup read ‘handsome westerner’ but my friends think it says ‘prematurely grey headed dude’. My interpreter said it loosely interprets as ‘foreigner’ which is probably being polite.
On the work side of things I think the visit went well. I hope to have a few samples here by the end of next week and will then work out what to order first. I’m also planning on releasing the new black embroidered style either late this week or early in April. Fingers crossed they arrive in the next couple of days.
With only a week until our biggest sale period of the year, we’re pleased to announce that Katie has arrived and will be available for purchase from Thursday November 24th.
The Katie set is comprised of a lovely blue fabric that is almost sheer, with black lace edging. The soft bra and panty will be on high rotation in your lingerie drawer but we’re even happier with the design and fit of our first romper outfit!
Made with a full front, open back, crossover straps and cute shorts on the bottom, the Katie romper will be a favorite.
Receive great discounts on Katie and previous releases during our Thanksgiving/Cyber Monday sale period. For the best offers, visit our homepage and subscribe to our mailing list today!
Well it’s been a while since our last release and something new has been long overdue. The good news is we’ll have the white satin set (pictured below) arriving within the next couple of weeks.
The as yet unnamed set is comprised of a bra/panty/garter and is made very similar to the Genevieve set which has since sold out in a few of the sizes.
The satin is a one way stretch fabric that is both light and comfortable to wear and we expect it to be very popular. We also had to produce quite a few more of this style than we would normally and that means our customers will benefit.
Newsletter subscribers will receive an unprecedented offer on this set when released in exchange for the patience shown by our loyal customers. To receive the offer just visit our main page and subscribe to our newsletter.
Want to know about our sleepwear/swimwear sets? We should have more news on those in early October..
It’s that time of year again. We’ve now been running for seven years and it only feels like a couple! What started as a bit of fun is continuing to develop into a business with lovely garments and great customers.
From our early garments such as the Lollipop and Whisper bras we established the style of underwear we intended to produce. Lingerie for men that looks like lingerie and is designed to fit guys. Top it off with the best customer service possible and the result is HommeMystere.
The Whisper bra was made locally and established the early trend we have of manufacturing each style once and not restocking again. Once they’re gone, they’re gone!
Lollipop was certainly a great seller at the time with hot pink being a very popular color for guys.
To reach seven years in a business selling lingerie to guys is something that most people would not have thought possible. And it doesn’t come easily. There’s a lot of hard work in building the business and relationships to ensure we can continue providing great lingerie to guys.
But at the end of the day, if we can continue manufacturing quality lingerie that our current and new customers want to purchase, then HommeMystere and lingerie for men in general has a very strong future.
To celebrate our birthday and to reduce the amount of stock we have to count at the end of the month, we’re offering a discount until June 30, 2016.
Just use the coupon code word stocktake16 when going through the checkout to receive 25% off everything across the store. No minimum spend, no conditions. Just a great opportunity to try HommeMystere lingerie.
We finally have Sandra available in our store! Woo Hoo! She is the second last set from our 2015/16 Collection with just one more set left to arrive. Sandra’s family comes in a full panty, soft cup bra and there was a late decision to include a thong just for fun! Read about her in the store and please pay close attention to the Product Descriptions for each garment so you get the sizing right.
Sandra is a nude/black mix with black lace and highlights on all three garments.
Our Sandra thong was such a late addition to the set we didn’t have time for model pics. They’ll have to wait until our next photo shoot! Note the cute lace pattern on the back.
We have some great deals on Sandra at the moment and a huge sale on all our bras – but only until April 25th 2016 so subscribe to our newsletter on the homepage to take advantage of this offer and many others!
So what’s next? Well if you liked our Anneve bra, you’ll love what we have coming for the next release. We’ll even have a super soft teddy to go with it. Here’s a peek at part of our teddy!
We’ve been having a bit of a look at the past 12 months to see what we’ve achieved in the world of men’s lingerie.
It’s been a great year with a few new designs. Genevieve was certainly a big winner with everyone and many will notice we’ve already sold out of the Large and XL bras. Genevieve took the mantle of our fastest seller. For a while.
Monique was the next release and she has been the quiet one with subdued sales despite being one of the most comfortable bras in the range.
Our next release was Rachel and she could easily be confused as Genevieve’s sister. They have the same lines, same look although the Rachel bra is slightly larger in sizing. Rachel Teddy proved to be a winner with guys loving the thong back!
Anneve arrived and has taken over the title of fastest seller from Genevieve, but fortunately we made a few more of her so she will likely remain part of the family a little longer than the Genevieve bras. Anneve also marked our first attempt at a babydoll style and that has also been popular.
Vanessa proved to be a bit temperamental and arrived later than expected. The Vanessa skirt turned out to be a big winner with everyone, though the teddy was a bit of a failure! We gave away about 500 of the teddies due to a button fail in the manufacturing process.
Tiffany is our most recent arrival and she is gaining in popularity. The bra is the stand out winner here and it’s a style we may do again at some stage.
In other news we updated the store at the beginning of the year and added bigger pics and improved usability for visitors. The old store was a bit clunky and despite a few minor issues, the transition has been surprisingly smooth.
I was also fortunate enough to travel to Guangzhou and tour the factory where our garments are made and also meet with the technicians that put up with my constant pattern changes and adjustments! The meetings seemed to go well, although they may have been cursing me without my knowledge. It was a great experience and I’m hoping to head back over in 2016 for a few days to confirm release plans for 2016/17.
We had a giveaway a few months ago after I got a little carried away and purchased a heap of branded USB pens for customers. They were loaded with a personal message, some pics of our early releases and a copy of our latest video. Which reminds me, I must upload that video onto YouTube soon too!
Cyber Monday this year proved to be pretty big too! The cyber Monday and our stocktake/birthday sale in May/June each year are our biggest sale periods. It’s a great time for current customers to grab and extras of your favorite garments and also for new customers to grab a bargain.
Possibly the biggest news for HommeMystere as a business was that we moved into bigger premises this year. It was a pretty big leap from our previous place and so far it’s proven to be a great move. We’re also cleaning up some space for a display area and fitting room for customers that want a more private and personal experience.
We will plan an open day and then trial clients via appointment to see if the experiment is a success. If you live in Australia and genuinely think you will take advantage of the opportunity to have a personal appointment, I’m happy to hear from you now. We’re located on the southside of Brisbane and appointments will be weekends only.
With all of this happening in 2015, I can’t wait to see what will happen in 2016!
I’ve finally found the time to update the blog following the renovation of our site. I was fortunate enough to visit our manufacturer in China recently and work through the garments we plan to release over the remainder of this year and early 2016.
Since I haven’t been to the Middle Kingdom before, I thought it a good idea to at least learn some of the lingo before I went. So after 8 weeks of tutoring and several hundred dollars lighter in the back pocket, I was able to fluently say thanks, thank you, hello, where is the bathroom, I am Australian and a phrase that loosely translated into ‘I am just a poor wage earner’.
Since I have a detail oriented personality bordering on anal retentive, I also arranged to have an interpreter (Jenny) on standby as well. The good news is, Jenny was sensational in terms of translation, the bad news is she confirmed my Mandarin was pretty close to useless. Oh well, we live and learn.
China is an incredible place to visit and I was surprised just how western it appeared within areas we stayed. Plenty of luxury cars on the road with Porsche Cayenne being one of the most popular! Cabs were another matter and they seem to be the same around the world. A trip through peak hour traffic was a heart stopping sphincter workout from start to finish, with other road users passing within inches of our Hyundai!
I also had the opportunity to learn about the various shopping districts within the city. Each district is made up of stores that pretty much just sell the same type of product. So the watch district sells every kind of watch, the picture framing district is a line of stores selling different frames and parts. While I managed to see the Jade, shoe, pet, musical instrument and technology markets, I was of course, most interested in the underwear market.
And it is incredible! A lane way of bras, undies, things and stockings and very little else. Unfortunately everything is made for Chinese sizing so pretty much useless for the average Australian or American sized woman. This is replicated for all the clothes markets that I found. I had hoped to pick up a few business shirts while in China since that’s where most are made. Unfortunately I’m a Medium in Australia and not even an XXXL shirt could come close to fitting me in any of the stores!
The time spent with our manufacturer was priceless however, and despite the language barrier, we spent a full day together planning styles and fabrics based on our earlier drawings. The great thing about being in the factory was having samples completed within minutes of completing each pattern. It was nice to meet with the staff and get to know the business which is still quite small but growing rapidly.
In total we have seven new styles to come with up to four new garments per style. This year will see bra and brief sets with the addition of either a cami, teddy and even a skirt!
Rachel will be our first release and she is due towards the end of June.
I have often heard that most new businesses fail in the first five years. So it’s pleasing to know that not only are we now in our sixth year of operation, HommeMystere continues to grow and the outlook is bright.
It was time for us to upgrade our online store and website to reflect the HommeMystere label. After some teething problems, checking our systems and trialing as many areas as possible, we are confident the store is ready for just about anything!
The continuing growth and success of HommeMystere comes down to having an absolute passion for what we’re doing, a keen interest in all things business related, and most importantly, a very loyal and interested customer base. I’m sure lingerie for guys will continue to be somewhat of a niche product for years to come, but in a global environment, even the smallest niche can encompass a huge number of people.
We are forever grateful to our clients for the support we receive and the opportunity to pursue our passion, lingerie.
View our latest Media Release.