Back to Reality

Well we made it back to Australia following another fun exhibition at the International Lingerie Show. ?We had a few guys in our panties on the runway for the fashion show and we have requested the video to post on our YouTube channel. ?Hopefully that won’t take too long to be prepared.

We missed out on the StoreErotica award but we were pleased to at least have received the nomination – well, actually that’s not entirely true. ?We would have preferred to win!

If you don’t follow us on Twitter?and missed our tweet,?check out Matt dressed in our PinStripe Boyshorts and Vest. ?Matt is with Christy at the Show. ?The PinStripe proved very popular at the show once again.

We’re now waiting on our satin bra and panty set to be completed and should have those available in the next few weeks. ?Keep an eye on our store or blog for updates.

We also stumbled upon an article written some time ago here. ?Take a look as it’s well written and is a good guide for wives and girlfriends that are looking for a bit of reassurance.

Sign up to our Newsletter for a great introductory offer and to keep up to date on what’s happening’at HommeMystere. ?Or get in contact if you would like more information on lingerie for men!

 

International Lingerie Show – Travel tips!

With only a few days before we head back to the International Lingerie Show, we’re almost ready for the trip. ?Being based in Australia, it takes an a fair bit of effort to prepare and organise everything prior to the show.

Fortunately, having great people in the US helps take the worry out getting our supplies to Las Vegas and allows us to focus on travel arrangements and preparing for the trip. ?With this being our fourth trip to the ILS and our third as an exhibitor, we’re becoming a little smarter at how we get there and what to expect.

For anyone interested, it’s just over 13 hours flying time direct to LAX from Brisbane, Australia, followed by a few hours stopover before we catch the connecting flight to Las Vegas. ?Total time from arriving at Brisbane airport to walking into the Rio All Suite Hotel is about 22 hours. ?Then another few hours before check in.

From previous trips we’ve come to learn the following-

  • Qantas has an awesome entertainment system but get your own headphones (unless you’re in the pointy end of the plane!)
  • Jet lag?is a given. ?Inflight drinks do seem to help a little. (see next point)
  • Having a partial hangover at LAX immigration is not good. Not good at all.
  • Three jumbos arrive at LAX from Australia at the same time each morning. ?Despite how tired you’re feeling, run to customs or prepare to wait. And wait. And wait a little more.
  • ?Find coffee, then connecting terminal and try not to fall asleep while waiting for flight to Las Vegas.
  • Arrive at Las Vegas terminal and watch all first time visitors stand around in confusion when instructed to catch a train to baggage claim (like we did first time around)
  • Avoid the slot machines in the terminal – there are enough at the casinos.
  • Arrive at hotel and wait for room by playing penny slot machines and drinking beer for the price of a tip!
  • Be amazed at the level of customer service and friendliness of the locals. ?Everywhere. ?Cab drivers, hotel staff and places off the strip. ?Tip accordingly.
  • You have as much chance of winning at a Las Vegas Casino as an Aussie one – and if you pick up a win over US$1200, you pay a 30% (roughly) state tax.
  • Try not to scream like a girl when in cabs driving around on the right hand side of the road.

For us, the best part is the ILS, the Fashion Show, talking to store owners and other exhibitors about their respective businesses and our own lingerie. ?We like to make a point of walking around the Show a few times and seeing what new products are available and chatting to the owners. ?It’s a fun informative Show, great atmosphere and great organisation. ?There’s never a dull moment in Vegas..

Lingerie in Asia

Popularity of men’s lingerie is not only growing rapidly in general, for HommeMystere at least, it’s showing growth in countries around the world.

While the United States and the UK has always been a big market for us, we’re finding an increasing interest in Asia and Europe. ?With the recent addition of a our stockists in Sweden and Japan, we have found our popularity growing worldwide.

This week we welcome on board our latest stockist in Singapore. ?Horny.sg is a large online retailer providing a broad range of products to customers locally in Singapore, and other countries in the region.

Even though we sell our products through the HommeMystere website, having stockists located in various countries worldwide provides many benefits to customers. ?Not only do lingerie lovers have the opportunity to go into stores, touch the lingerie and try it on, they can receive orders faster, in local currency from a website in the local language.

Ultimately, the goal of HommeMystere is to make our lingerie more accessible to our customers regardless of their location. ?Exhibiting at the International Lingerie Show in Las Vegas this month will allow us to show off our lingerie to store owners from around the world once again.

Hopefully our range will be picked up by a store close to our customers…

Awards and the International Lingerie Show

It’s just three weeks to go before we head over the pond to the US of A for the International Lingerie Show. ?Since attending the April Show, we’ve had various media agencies and talk show hosts have a bit of fun at our expense, including Jimmy Kimmel and even CNBC Squawk Box (I hope you guys received your orders?!?)

The great thing about the US is regardless of the fact we make lingerie for men, the response we receive everywhere is positive. ?No one really seems to care a great deal about what you actually do, they are more interested in how you are going and the fact that you ‘have a go’ as we tend to say here in Australia. ?And the Lingerie Show is the perfect place for us.

Which brings us to Awards. ?Storerotica magazine is sponsoring awards at the September Fashion Show this year and we’ve been nominated. ?I’m not sure who or how that works, but it’s certainly nice to know that someone somewhere is aware of what we’re doing and felt we were worthy of a mention.

I’ve had a look at the Awards and voted (we’re guaranteed one vote!) and had a look at the other nominees. ?Since you have to vote for someone in each category, I was pleased to see a few businesses I was actually aware of and dealt with. ?One of those is Early2Bed, a store based in Chicago. ?Not only were they one of the first stores to stock our garments, they run an excellent business with plenty of info provided via social media.

I’m looking forward to the Show, and can’t wait to get back and meet store owners again and see their reaction to our lingerie. ?Do us a favour, register and place a vote at the Storerotica Awards website. ?We don’t mind carrying the extra luggage on the way home…