Facebook Doesn’t ‘Like’ Us

Our Newsletter subscribers will be aware that we finally made an attempt at setting up a Facebook page for the business this week.

And today we deleted the Page.

We did a ‘soft’ release of the Page on Monday morning Aussie time and received quite a good reaction.  Plenty of ‘likes’ and Followers received and many of you also sent us emails to let us know that you liked the page but couldn’t ‘Like’ the page because of the possibility of exposure.

We had anticipated that.  The plan was to see if we could gain some more awareness and therefore some more customers so we can continue to grow the business.

However on Friday we were unable to access the page due to posting ‘inappropriate’ content that contradicted the terms and conditions of FB.  We have no idea what was unacceptable as we had been careful not to post anything sheer or nude with the exception of the back of thongs (which we thought would be ok!).  We had also set the page to only be viewed by those over the age of 18 years.

We believe the post that led to the notice was probably our very first video.  It was constructed by us from photos of lingerie on a mannequin in the first year we established the brand.

It was also marked by YouTube visitors as having ‘inappropriate’ content at the time and can still only be viewed by those of you over the age of eighteen years.

Strangely enough, our videos with ‘live’ models are acceptable!

So rather than fight yet another censorship battle and have to micromanage a part of our business we have decided to delete the Page entirely and forego FaceBook.  We appreciate we are placing information on their site and are therefore subject to FaceBook terms and conditions.  We respect the fact they have the right to review and restrict our content however they wish despite not agreeing with their decision.

So we will look at alternative forums to interact with our customers and subscribers in the future.

Thanks to those of you that supported us over the 6 day period!

China Doll Revival?

One of the main goals of HommeMystere has been to continually expand the range of lingerie we design for our clients.  That means we complete a single manufacturing run of a style and then never go back and make exactly the same style again.

There have been a couple of variations on this idea such as the Miranda being a very similar pattern to Genevieve, and Rachel also being close to the same style.

I also do plan to do another style of the Frill set although it will likely be the thong, panty and a padded bra in a different color.

But this week I received an email from Shane in the USA who said he always liked the China Doll set but found the site too late to get one.  Shane also said there was some mention of the China Doll on other sites and forums where guys were interested in getting a set.  This isn’t the first time I’ve received a request for the China Doll.  Every now and again someone sends an email and I have apologise for not having one in their size.

China Doll was the first large manufacturing run for HommeMystere
China Doll was the first large manufacturing run for HommeMystere

So here’s a bit of background on the China Doll.  It was the first ‘large’ production run we did of a particular style and our first time using a manufacturer in China.  The name came from the fact is was made in China but more so after the David Bowie song of which I’m a fan.  It was one of the turning points for HommeMystere going from small local runs to importing and learning about large factory manufacturing.

China Doll Panty is low at the front
China Doll Panty is low at the front

It certainly didn’t go too smoothly but starting a lingerie business for guys was never going to be a straightforward business plan!  The China Doll did run very very small, the panty is low at the front but overall, the look is quite nice and it is/was quite comfortable.  The China Doll bra has large cups which turned out to be a positive for our female model at the time – she was so impressed with the bra and the wing design she took a couple for herself!

China Doll Bra had the largest cup we have made with plenty of curve!
China Doll Bra had the largest cup we have made with plenty of curve!

So I’m in two minds at the moment.  Do we do another run on China Doll?  Do we sacrifice a new style and color for another China Doll set? To do it again would mean making the bras larger in the band and I would also change the panty pattern slightly to make it higher at the front.  And do you guys really want a full bra that has a cup size that large?

There is still time.  I’m still in the planning stages for the second half of this year and will be back at the factory in China to work on the patterns and plans in March.  Leave a comment and let me know what you think.

Please note it does take 12 to 24 hours for comments to appear..

Valentines Day Gifts and Tips!

So you’re looking for something to buy your guy for Valentines day.  First, let’s work out where your guy sits in the world of lingerie-

* Is he into lingerie but he keeps a low profile because you’re not into it?

* Perhaps you’re both open minded and love dressing up and having some fun?

* He’s fully committed to lingerie and loves our underwear

* He knows nothing about lingerie but you think it might be fun and kinda sexy to see him dressed up?

To begin, if your partner is into lingerie and doesn’t make any kind of fuss about it even if you know, then choosing something is easy.  Because he won’t care what you purchase for him – he’ll just be thrilled that you thought of purchasing lingerie at all!  If your guy fits this profile, then pick anything you like and he’ll love you for it!  Have some fun yourself and go with Lucy if he’s into thongs and Katie if he prefers briefs.

Lucy is a crotchless thong and peekaboo bra designed for fun!
Lucy is a crotchless thong and peekaboo bra designed for fun!

If you’re both into lingerie then the easy answer is sit down with your guy and choose something together.  If you prefer to make it a surprise then you will likely know what styles he likes and doesn’t like.  Looking for something feminine in a full set? Try Anneve.  Want something comfortable and fun?  Try a Katie Romper.  Want a comfortable set that’s a little subtle?  Retro is the best bet.

Retro Gold is our Very High Cut brief and matching bra.
Retro Gold is our Very High Cut brief and matching bra.

Is your guy one of our lingerie fans.  Can’t wait for the next new release and has a bit of everything in the drawer?  If you know our business model then you will understand that once we sell out of something then it’s gone for good.  If your guys has a drawer full of our lingerie then find out what he loves best!  Shouldn’t be too hard because he’ll be favoring that special pair of panties or that bra or teddy all the time.  Just find out what it is and purchase a couple of them so he has spares before we run out of stock!

Or do you fall into the last group.  Perhaps you’re the one interested in lingerie for guys and you want to dress him up and have some fun.  But you don’t know how he’s going to take it?  Or you’re concerned he may not like the idea?  If he’s absolutely a beginner in lingerie and you have no idea what his reaction might be, then go with the PinStripe range.  The boyshort, brief and vest are all fairly masculine looking but are made from beautiful soft fabric.  If you think he’s a step up from that range and you really want to see him dressed up then we recommend Miranda for a full satin feeling or Heart for a brief playful print.

 

If your guy is new to lingerie, try him out on something subtle like PinStripe.
If your guy is new to lingerie, try him out on something subtle like PinStripe.
Or step it up a notch or two and get him something cheeky in Satin with Miranda!
Or step it up a notch or two and get him something cheeky in Satin with Miranda!
Want to try your guy in a bra?  Try the Miranda set!
Want to try your guy in a bra? Try the Miranda set!

We have plenty of special offers in place.  To be the first to know please visit the homepage, scroll down and subscribe to our newsletter. If you’re after a Valentines gift, enter the code valentine2017 when going through the checkout and receive 25% off your order.  No minimum, sale ends February 14th and includes sale items!

 

 

How to measure yourself (for lingerie)

One of the comments you often hear in regard to lingerie is that it’s beautiful, but uncomfortable.  Our goal has always been to create lingerie that was not only beautiful, but comfortable enough to wear all day.

Comfort and fit can be pretty subjective for individuals.  Some guys like to wear lingerie and be aware they are wearing it at all times under daily outerwear.  For others, choosing what lingerie to wear each day is part of the fun, as is getting undressed in the evening.  However through the day they want to concentrate on work or whatever needs to be done without the distraction of underwear that isn’t the best fit.

At Hommemystere we’ve always tried to create lingerie that provided a mix of fun and practicality.  The size information we provide is specific to each garment because the fabric and elastics used to make each garment have their own variations.

The most important thing to know is your own measurements.  And that doesn’t mean knowing your measurements ten years ago when you were going through that fitness phase or even 12 months ago.  It’s knowing your measurements today.  That will give you the best chance of getting the right size in the garment of your choice.

Once you know your measurements, think about the kind of fit you prefer.  Some guys like a very firm fit that really holds everything in place tightly.  Other guys prefer a more relaxed fit.  Something that is barely noticeable.

For our bras and briefs, measure as per the pics

Measure where the bra band sits around the chest
Measure where the bra band sits around the chest

For panties, measure around the hips

_DSC1269 - Version 3

 

Always read the product description carefully.  If you’re on the cusp of a size, we make recommendations on whether to go up or down a size.

Generally, if you want a more relaxed fit, we will recommend going up a size.  And if you’re not sure, you can always get in touch with us or make a note on your order.  Plus, if you add your measurements to the order we will send you what we think is the best fit.

Celebrate Christmas with Free Shipping!

We’ve just gone through the craziest Cyber Monday sale period ever with our first day of sales exceeding the full five day period from 2015.  The Post Office jokingly threatened to ‘close the doors’ on us due to the volume of orders we were carrying into them!

Thanks to everyone that took part and though many of you won’t receive your order for another week or so, I’m sure you will love the lingerie!

Our next release will be swimwear which probably isn’t too exciting for all our northern hemisphere clients currently freezing your butts off at the beginning of winter.  However for those of us downunder, it’s going to be a super hot summer and swimwear is at the top of mind at the moment.  I expect to be releasing the swimwear in the first or second week of January and will have more photos going out to subscribers in the next week or so.  But here’s a quick look for now.

Swimwear Swimwear

 

For now Christmas is coming fast and as a gift to anyone that didn’t take advantage of the Cyber Monday sale (probably no more than 2 of you based on the sales!) we’re offering free shipping right through until New Years Day.

Just use the coupon code word xmas16 when going through the checkout to receive the offer!

Visit our home page and sign up to the mailing list BEFORE you make any purchase decisions and find out more about us and our current offers.

Miranda has arrived at HommeMystere

After quite a long wait, Miranda, our new set has finally arrived and is now available.  Miranda is comprised of a panty, garter belt and bra set made from stretch satin and sheer fabric.  Miranda looks great and feels even better!

Subscribers to our newsletter will be familiar with our recent supply issues that appear to have finally been resolved.  That’s the good news.  The even better news for our clients is we had to make several thousand of the Miranda garment which gives us a little more leeway in pricing.

So for visitors wanting to try a little satin in very comfortable underwear, Miranda is an ideal starting point.  And to make it easier for you, we are offering a special offer for the remainder of this month of 30% off the retail price.  Just purchase a minimum of any two Miranda pieces (bra/panty – panty/garter – panty/panty) or any other combination.  Use the coupon code miranda16 when going through the checkout and you will receive 30% off.

Sale will end October 31 2016!

Update – If you unsuccessfully tried the coupon code, it is now working again!  Available for use once per customer.

 

New style arriving soon

Well it’s been a while since our last release and something new has been long overdue.  The good news is we’ll have the white satin set (pictured below) arriving within the next couple of weeks.

White Satin Set

 

The as yet unnamed set is comprised of a bra/panty/garter and is made very similar to the Genevieve set which has since sold out in a few of the sizes.

The satin is a one way stretch fabric that is both light and comfortable to wear and we expect it to be very popular.  We also had to produce quite a few more of this style than we would normally and that means our customers will benefit.

Newsletter subscribers will receive an unprecedented offer on this set when released in exchange for the patience shown by our loyal customers.  To receive the offer just visit our main page and subscribe to our newsletter.

Want to know about our sleepwear/swimwear sets?  We should have more news on those in early October..

Happy Birthday to us – and SALE time!

It’s that time of year again.  We’ve now been running for seven years and it only feels like a couple!  What started as a bit of fun is continuing to develop into a business with lovely garments and great customers.

From our early garments such as the Lollipop and Whisper bras we established the style of underwear we intended to produce.  Lingerie for men that looks like lingerie and is designed to fit guys.  Top it off with the best customer service possible and the result is HommeMystere.

Whisper bra
Whisper bra

The Whisper bra was made locally and established the early trend we have of manufacturing each style once and not restocking again.  Once they’re gone, they’re gone!

Lollipop Bra
Lollipop Bra

Lollipop was certainly a great seller at the time with hot pink being a very popular color for guys.

To reach seven years in a business selling lingerie to guys is something that most people would not have thought possible.  And it doesn’t come easily.  There’s a lot of hard work in building the business and relationships to ensure we can continue providing great lingerie to guys.

But at the end of the day, if we can continue manufacturing quality lingerie that our current and new customers want to purchase, then HommeMystere and lingerie for men in general has a very strong future.

To celebrate our birthday and to reduce the amount of stock we have to count at the end of the month, we’re offering a discount until June 30, 2016.

Just use the coupon code word stocktake16 when going through the checkout to receive 25% off everything across the store.  No minimum spend, no conditions.  Just a great opportunity to try HommeMystere lingerie.

Enjoy!

Taylor has arrived at HommeMystere!

We have now received the last of our 2015/16 collection of garments with the arrival of the Taylor set.  Taylor is made up of a panty, bra and teddy and is a great final release.  She is incredibly comfortable in all respects and the teddy is undoubtedly the best we have made.

Awesome Teddy with everything!
Awesome Teddy with everything!

Taylor teddy has super soft micro fibre at the front, Soft bra cups with no underwire, detachable garter and shoulder straps, frills on the hips, sheer back and is a sensational sleepwear piece.

Wear Taylor under your everyday clothes!
Wear Taylor under your everyday clothes!

The Taylor bra and panty set is comfortable, silky smooth and will be a favorite in your lingerie draw.!  For more info, please read the products descriptions on the Panty, Bra and Teddy in our store.

Want to pick up Taylor at a discount?  Until May 21st, 2016 just enter the coupon code Taylor16 to receive 20% off the retail price!

 

Lingerie giveaway! (Sorry, it’s all gone now :( )

From time to time we have quality control issues with lingerie from the manufacturer.  I’m guessing (hoping!) this is fairly normal and that’s how businesses end up with ‘seconds’.  This is really just a way of describing lingerie that has fairly minor problems such as a loose thread, discoloration a mark or something similar. Some of it has simply got a little too scrunched up in transit.

When we count in the stock, all these garments go into a basket that I like to call the ‘I don’t know what I’m going to do with all that lingerie but I’m not comfortable in selling it to anyone because I wouldn’t be happy with it’ basket.

So for our newsletter subscribers over the past couple of days, they’ve been receiving freebies with every order.  For every $40 USD or so in an order, we’re adding a free something.  A pair of panties, a bra or maybe even lingerie.  Spend $80 USD and get two garments, $120 and receive three garments.  And so on.

So now all our subscribers have had a head start and we’ve now given out the equivalent of around $3,000 worth of seconds, it’s open for anyone who wants to take advantage.

I thought we might run out of freebies by the end of next week, but it appears to be more popular than I anticipated!  I think this weekend will see the majority gone instead!

Either way, we’ll continue giving away the stock until it’s all gone and I’ll leave a note right here when we run out.

Lingerie for free!
Lingerie for free!

 

If you are thinking of making a purchase and want a bonus, jump in and pick something up today!  We still have a hundred or so pieces remaining as of April 27th.

And it’s all pretty much gone 🙁  Thanks to everyone that made a purchase.  We were pretty generous with the freebies and even had to dip into our main stock for a few guys.  We will continue to give away the last remaining pieces if they are the right size according to the order that comes in but can’t guarantee anything ok!

The new stock will be available from next week and if you want to receive the discount code then please join our thousands of subscribers and sign up to the newsletter on our homepage.  It’s a great set and although it will be a little exxy, you guys are going to absolutely love the fabric – particularly in the teddy!

Teddy

And you won’t be disappointed in the bra and panty set too!

Gorgeous fabric, perfect sizing, padded bra.  What else could you want!
Gorgeous fabric, perfect sizing, padded bra. What else could you want!

This set will be a hit.  I have no doubt.