New online store up and running

I have often heard that most new businesses fail in the first five years. So it’s pleasing to know that not only are we now in our sixth year of operation, HommeMystere continues to grow and the outlook is bright.

It was time for us to upgrade our online store and website to reflect the HommeMystere label. After some teething problems, checking our systems and trialing as many areas as possible, we are confident the store is ready for just about anything!

The continuing growth and success of HommeMystere comes down to having an absolute passion for what we’re doing, a keen interest in all things business related, and most importantly, a very loyal and interested customer base. I’m sure lingerie for guys will continue to be somewhat of a niche product for years to come, but in a global environment, even the smallest niche can encompass a huge number of people.

We are forever grateful to our clients for the support we receive and the opportunity to pursue our passion, lingerie.

View our latest Media Release.

Say it with Satin

It’s that time again already! ?We’re preparing for the arrival of our next set which is due on sale in early December. ?As usual, we have sent out a Newsletter asking for name suggestions and have received a pretty good response so far!

Satin Garter and Panty

 

Unfortunately there was a typo in the Newsletter which made it a little challenging to send the name suggestion, but most of our guys are working around it…

The satin set includes a full brief, garter and a bra. ?This is our first time developing a garter so it will be interesting to see what what our customers think of it.

Satin Bra

 

The Satin bra is a fairly standard design, though we have tried to develop this one to allow for some genuine support for guys that are looking for something more. ?It will only stretch to a ‘B’ cup, but is comfortable enough to wear all day. ?Men with Gynecomastia that are ok with something a bit lacy may find this helpful. ?Or guys that like to add ‘chicken fillets’ will also be impressed with this bra!

Satin Panty

 

Some of the name suggestions we’ve received so far include

Grace, Whitney, Katelyn, Savannah, Marisa, Stella, Isabella, Vanessa, Susan, Bonny Blue, Susie, Delilah, Mary-Beth, Kristine, Simone, Misti, Bianca, Julie, Dolly, Marie, Celine, Sirona, Rachel, Crystal, Esterella, Danielle, Penelope, Bettie/Betty, Genevieve, Robin/Robyn, Delilah, Mary, Blue Jay Collection, Heidi, Bella, Jazelle, Jenny, Serenity, Gabrielle, Daphne, Blue Belle, Lana, Elma, Debby, Camilla, Colleen, Brook, Alison, Angela, Amelia, Felicity, Fiyza, Frankia, Emily, Parisienne, Fleur, Britney, Sybil, Salma, Sapphire

Update..

And the winner is…. Genevieve! ?We had two subscribers suggest the same name and both will receive a complete set when it arrives at our Australian warehouse.

Thanks to all our subscribers for submissions

What’s in a name?

So we have a new set arriving in the next few days and we need a name. ?Following on from our recent plan to have our customers help us out, we sent out an SOS newsletter for suggestions.

The new set is white with a floral pattern and is made from a gorgeous figure hugging microfibre.

Customers are naming our new figure hugging panty
Customers are naming our new figure hugging panty

We have also designed our first ‘pullover’ style bra since there is plenty of stretch in the fabric. ?It feels beautiful and we’re confident our current and new clients will love it!

Our new floral set looks great and feels sensational!
Our new floral set looks great and feels sensational!

We have been inundated with names so far and have yet to make a decision. ?Some of the suggestions include (in no particular order)

  • Lana Rose
  • Sweet Romance
  • Debutante
  • Flower Princess
  • Tender Touch
  • Skylark
  • Rosie Reds
  • Flower Power
  • Camille (suggested several times)*
  • Lola*
  • Summer
  • Rose Thorn
  • Antoinette
  • Louise
  • Viola
  • Floral Love
  • Scarlet
  • Poppy
  • LaFleur
  • Calico
  • Marie Christine
  • Charlotte
  • Rosanna
  • Sonrisa
  • Juliette or Julie*
  • Penelope
  • Spring Fling
  • Joies Floral Dream Collection
  • Roxy or Roxanne
  • Sophia*
  • Abigail
  • Genevieve*
  • Flowers & Lace
  • Blossom
  • Amberosia
  • Floral Passion
  • Alice
  • Elise*
  • La Rouge Fleurette
  • Flora
  • Lily
  • Laila
  • Cherry Blossom
  • Lety
  • Flower Boy
  • Rebecca

Those marked with an asterix are the front runners at this stage. ?Using names for the lingerie is fun, simple and easy to remember – unless of course you know someone with that name and you don’t like them. ?That might create an issue when you want to wear that style…

We will make our decision in the next 24 hours or so…..

 

(24 hours later)

The Winner is………….Elise! ?Thanks to Daniel in Texas, your freebie set is in transit.

 

The Media Focus is Changing

We’ve been remarkably fortunate to receive quite a bit of media coverage over the past couple of years. ?For many customers and visitors, it’s as if HommeMystere has just arrived on the scene and we’re an overnight sensation! ?Nothing could be further from the truth. ?It’s taken a lot of hard work, money, faith and above all else, passion.

Until you actually begin doing something you really really love and have had an interest in for what seems like forever, you never quite understand what ‘passion’ for your work means. ?You can like your job, or even love your job! ?But does it keep you awake at night? ?Are you constantly thinking of what you can do better? ?How you can improve something? ?Does it consume you? ?That’s what HommeMystere is all about for us.

So when the media comes along, it’s as much an experience for us as I’m sure it is for the agency or reporter. ?Two recent articles from Fusion and Mic.com highlighted a few points for us. ?Firstly, there is still the focus on the sexuality of the guy that likes lingerie. ?Is he gay? ?He must be. ?Or he must be bi at least! ?There is always an interest in that area.

But something else is happening. ?There is more of an acceptance that lingerie exists. ?There’s an acknowledgement that some guys like briefs with a bit of lace or want to wear a bra or sleep in a soft one piece teddy. ?And guess what! ?Like girls, some guys can look pretty damn good in a thong!

One of our early garments
Decent butt wrapped around one of our early release thongs

It’s also enlightening to receive feedback from customers. ?We knew there were plenty of guys that hid their lingerie habits but we were pleasantly surprised to hear how many shopped with their partners too!

Men’s lingerie is harmless fun enjoyed for a variety of reasons. ?But only those of us with the lingerie addiction know just how passionate guys can be about lingerie….It’s a cycle of indulgence,?enjoyment, guilt, purge and acceptance.

There’s nothing better…except perhaps sharing lingerie..

Sharing China Doll Bras
Sharing China Doll Bras

Welcome Annabelle!

Adding a new garment to the HommeMystere collection is always exciting. ?Less fun is deciding what to name the garment. ?Sometimes it’s easy and straightforward, sometimes it can be difficult.

Annabelle Panty

 

So lately we have been asking our customers and visitors for suggestions on garment names. ?Some of the suggestions for this set included ‘Azure Pleasure’, ‘Blue Belle’, ‘My Garter Panty and Bra’ and many more.

Ultimately though, we decided to choose ‘Annabelle’ for this release. ?It was suggested by Trent in the US and he has been a fan of HommeMystere for some time. ?Using a female name is something we have considered for previous releases and is something we may continue to use in future.

Annabelle Panty back

 

We’re sure that Annabelle will be popular with out customers and look forward to providing a new style next month. ?Perhaps something a little more risque that our current styles.

Annabelle is available in store now!

Annabelle set

Happy Birthday to Us!

Hard to believe it’s been five years since the beginning of HommeMystere. ?Many people say they would love to start their own business in something they are truly interested in but most won’t. ?How many times in the past have you gathered with friends and one of you has said ‘that would be a great invention’ or ‘we should start a business doing that’!

I’m guessing quite a few. ?Taking the leap from idea to actually doing something is a little more challenging. ?As we discovered here at HommeMystere. ?What began as ‘we should make a few pairs of lingerie style undies’ has resulted in something bigger than we ever thought would happen.

So for our fifth birthday, we have been searching for a few pics of old favourites.

Our first production run.
Taboo White – Our first bulk production

The Taboo was our first bulk production. ?Though the volume was tiny compared to what we do now! ?It was made locally in Australia with one way stretch satin and came in a thong, scrunchy, brazilian cut and boyshort.

Taboo Boyshort back led to quite a few emails!
Taboo Boyshort back led to quite a few emails!

The little hole in the back of the Taboo Boyshort meant we received many emails with some asking if it was ‘for a tail’. ?Not sure about that…

Scrunchy Back was a popular style
Scrunchy Back was a popular style

The Scrunchy style back was also popular and started a trend where we had our visitors and customers vetting our designs prior to production.

This was a great style
The Passion High Cut Brief

Australian made Passion Brief and bra (bra not shown) was popular too. ?It had a sheer back and lined pouch with broad lace sides. ?Super comfortable and bargain priced at the time.

Whisper underwire bra was made for a very short time
Whisper underwire bra was made for a very short time

The Whisper underwire bra was beautifully made by a local seamstress using the best materials. ?Even though it was loved by our customers, the cost to produce it meant it was out of reach for many of our customers. There really wasn’t any point manufacturing lingerie for guys that no one could reasonable afford so we began looking overseas for suppliers.

That’s when we started with the China Doll and Rose. ?These styles have been replenished twice due to their popularity.

China Doll set was the first we produced overseas
China Doll set was the first we produced overseas

 

Rose was the second overseas produced style
Rose was the second overseas produced style

Since then we have progressed to even more styles and plan to introduce more new garments over the next 12 months. ?We’d even love to do some sleepwear though early trials of our super slippery nightshirt weren’t popular. ?Not sure why.

Our trial version of the nightshirt wasn't as popular as hoped!
Our trial version of the nightshirt wasn’t as popular as hoped!

Even though the designer lurrrrrves this nightshirt with matching brief below-

Silky brief!
Silky brief!

We may try some more sleepwear soon! ?In the meantime, our Retro Gold set should be available by June 20 2014. ?I hope everyone loves it!

Retro Gold is our Very High Cut brief and matching bra.
Retro Gold is our Very High Cut brief and matching bra.

So we thought a photo shoot was due

One of the great things about working with lingerie is the photo shoot bit. ?For some reason, many people still seem to think that HommeMystere lingerie for men is a gay thing. ?Clearly this insinuates that all gay guys are effeminate and love to be the ‘girl’ in the relationship. ?If that was indeed correct, and all gay guys were actually wannabe girls, wouldn’t that make all gay guy couples lesbians?

Whatever.

Anyhoo, back to the point of the blog. ?We love doing photo shoots. ?Not just because we get to see our lingerie on a guy that actually makes more than a half arsed attempt at keeping fit. ?You know what I mean. ?Most guys think that a diet is switching from full strength to light beer for a week. ?That should work. ?Right?

Well we do like to see our lingerie on fit-ter guys than us, but we also get to dress up the female side of the shoot too. ?So when you’re asked what you would like the woman to wear in the shoot, ‘nothing’ is clearly not PC for this G rated label. ?So we went with the timeless Little Black Dress. ?And stilettos. ?And can we have a whip with that?

See all of our pics soon, but here’s one showing our next release. ?Retro Gold.

Model wears the HommeMystere Retro Gold while getting whipped into submission.
Model wears the HommeMystere Retro Gold while getting whipped into submission.

Happy New Year!

Well it’s a new year for almost everyone (Chinese still have a month to go!) and it’s a good time to reflect on what’s happened and how far men’s lingerie has come along.

As we’ve said before, we’re really happy with HommeMystere and the progress we’ve made. ?We’ve seen plenty of new customers, newsletter subscribers and visitors throughout the year and also seen our range of garments expand with increased production runs as our style becomes more popular.

But is lingerie style underwear becoming more acceptable for guys? ?Why is it still an underground kind of movement? ?Strangely enough, a guy would be more likely to talk about sex toys or ‘come out’ than admit he likes to wear frilly panties. ?Now we’re seeing Gay marriage becoming acceptable in various parts of the world, marijuana is legal in some areas of the US and Miley Cyrus gave us twerking!

Beats me why guys wearing lingerie is such a big deal!

No doubt many of our customers will continue to hide their lingerie collections at work or in the back shed, indulging only when they have the house to themselves. ?Their wives/girlfriends will continue to be ignorant, or if they do know, be clear they don’t approve of the practise.

Are we seeing men’s lingerie at the same stage as the gay community endured 30 years ago? ?I hope not but if that’s the case then we’ll continue to push for men’s lingerie to be accepted by the wider community.

Life is too short to have it directed by the Fun Police. ?May as well enjoy it while you can!

Cheers everyone. ?May all your lingerie be Satin – or at least 85% polyamide and 15% spandex!

So we asked for some feedback…

This week we asked our subscribers for feedback on their lingerie wearing ways – particularly what any ladies thought about guys wearing panties or lingerie in general. ?Here are a some of the responses

MY MAN is extremely masculine and very much enjoys wearing lingerie, I encourage him – he can express his sexuality in whatever way pleasures him and myself. ?I find it very erotic that he wears lingerie and have an extensive collection myself, the satin, lace and silk against your skin and rubbing your partners body when together in bed is pleasurable for both of us. ?It does not mean that he is gay or bisexual, it is incredibly sexy to see my big strong man strutting around in his lingerie – hot hot hot”

I HAVE recently been dating a female school teacher, who would of preferred the sexual excitement of finding out for herself that I wear panties, rather than me telling her upfront before we got to the physical stage of the relationship. ?This new lady friend of mine, told me off for assuming she would think I was weird and not wanting to see me…..she thinks it amazingly beautiful, that I think of her when I am going to visit her, and choose a pair of my best half silk and lace, pastel shade panties, especially to see her……..A lot of women are not offended, and love the idea of men wearing panties, they often look more sexy than some females..”

I READ an interview with Eddie Izzard in Saturday’s Toronto Star and in a brief paragraph he described my experience exactly, saying he’s a transvestite; not gay, he doesn’t want to be a woman, loves women – and their clothes. ?Had that attraction since he was 4. ?It’s not a compulsion, but it feels good to wear satin and lace and frilly things. ?BTW, I’m 77″

(read the interview – it’s worth the time)

I AM married to the most beautiful woman for 33 years. ?We have two very successful daughters. ?My wife learned of my liking to wear lingerie when we were engaged. ?Since then she has bought most of my bras and panties, as well as negligees. ?I wear regular underwear during the week. ?But the weekend is for bras and panties. ?She has no problem with that as I am quite straight. ?Just like the feel of lingerie. ?Recently found HM and bought two different sets. ?When I get out of the shower on the weekend, she was waiting to “dress me” in my new bra and panties. ?She even has a special draw for all my lingerie. ?And she always picks out what I wear every weekend. ?Even the negligee for Saturday night. ?Been doing this for years, and we are both comfortable with it.”

I LIKE and I love my HommeMystere mens bra and panty because me and my 27 male staff wear bras and panties everyday, and our women also like this underwear, it comfortable for men.”

Say it with Satin

Anyone that knows anything about mens lingerie, know that guys love satin. ?Anything that gives a smooth line under clothing, and has that slippery feel, will always be popular.

So it’s taken us a while, but we’ve finally released our first Satin set. ?The bra and brief is lavender in colour with a star printed pattern. ?Using a non stretch fabric presents a bit of an issue with sizing, but we have done our best to cover as many as possible.

Star Satin bra and panty set for men now in stock in the UK, USA and Australia
Star Satin bra and panty set for men now in stock in the UK, USA and Australia

Released just a few days ago, it’s already proving to be a popular garment – particularly the bra which is very stealthy even under T shirts!

And one thing we love about releasing a new garment – that’s placing our next order. ?So keep an eye out for the Red Lace set coming soon! ?Previews are available on our Pinterest Page