Some of our Survey comments

We are currently conducting a survey within our site gain some insight into our customers and visitors.  Our final point provides space for anyone completing the survey to ask a question of make a comment.  Below are a few received so far along with our responses…

I would love to see a lace thong with a polymide\micrfibre panel in crotch area. Lace in front irritates. Have only seen one pair for men.

HM – Have you checked out our Frill or Dorothy thong?

It is more comment than question: you have what appears to be a quality product that is lovely and interests me. My budget doesn’t allow me to purchase at this time. But that is in no way a complaint or begging for you to lower your prices. The prices are comparable to quality lingerie in name brand women’s lingerie stores. As long as you continue to make beautiful clothing with quality, then the price is justified. Thanks for stepping out into a bold market!

HM – No problem.  Make sure you subscribe to our Newsletter to gain the best deals when we do have a sale!

No question, I just want to say I am so very very happy you are doing this! I’ve never liked male cloth design, and I have always wanted beauiful clothes that I can feel pretty and good looking in. For normal clothes simply shopping ladies clothes works good, but underwear, especially lingerie and more special stuff, has been harder. I had pretty much given up the though of finding any that were designed for guys when I found you. So thanks again for doing this! And please keep it up! I can finally feel I look good even under my clothes, and look sexy for my partner, and I hope that if more men discover how nice this can be, it will get more socially accepted too.

HM – Thanks for the kind words.

I find that I struggle to keep bra straps on my shoulders throughout the day. An adjustment guide would be helpful. Most general guides out there assume breasts.

HM – Getting the straps right will always be a challenge when there’s no weight acting against the elastic.  On our later bras we have moved the connection point closer to the centre on the back of the bra to minimise slipping.  It is also a good idea not to have the straps too tight so you can move around a little without loosening them.  Aside from that, adjusting the strap can also be reminder that you are doing something a little socially unacceptable 🙂

It’s always a pleasure to get in touch. I think so far you’re doing great. I would like to see the trend of male lingerie become a normal thing… So maybe more promotion work and getting men to model them would be ideal in possibly spicing up a relationship. It has for mine so why not others experience it. I agree that product lines should always be updated, there is no room in our short lives to see the same old lingerie. Keep up with new releases. I’d like to see maybe 8 new lines posted every year.

HM – Thank you.  I do have a few ideas to trial once we have a showroom open in Brisbane.  Much will depend on our customers visiting the shop and if they are happy to participate.  We are working on 6 to 8 new sets each year so you are right on track there!

Would love to see male female matching sets for couples.

HM – While that would be lovely, there just isn’t enough demand at this stage to warrant the cost of manufacturing a separate line for women.  Once you take into account the range of sizes for women including different cup sizes, it becomes quite an exercise.  The only way we could currently do a women’s line would be to drop a release for guys.  And that isn’t likely to happen!

NO QUESTIONS, NO COMPLAINTS FROM ME, ANY CHANCE AT ALL OF OPENING AN OUTLET IN OR AROUND SARASOTA, FL.

HM – NOPE!  WE’RE STILL WORKING ON GETTING SOMETHING OPEN IN AUSTRALIA!

Appreciate the website that does not descend into the smutty areas such as many do.
Ever consider a strapless bra. How about a teddy to match the Sheer bra & panty. Satin teddy would be nice, too. Would you consider a discount for customers’ birthdays.
Color options for each design. Tap pants. Offer sets ( panty/bra. cami/tap, etc.).
Store in the upper mid-west.

HM – We’re trying to keep it clean…:)  We do have a few different teddies coming out over the next 10 months or so including a sheer style in the next month or two.  We can’t do multiple colors per style at the moment as that would pretty much soak up our budget in a very short period of time.  For example, one style in 5 colors is the same as doing 5 different styles.  It’s better to have variety at this early stage.  We currently do some good discounts for subscribers so it’s unlikely we will do birthday discounts too!  Sorry, no store for the upper mid-west, at least until we get a store happening in Australia!

When i first came upon your site I sent a query more out of curiosity than anything. I was so impressed by the nature of the reply (as if it was for an everyday item ) and the good mannered nature that I placed an order.

HM – Thanks for the feedback.  And if anyone else is interested, we DID NOT write that ourselves..

Great products very efficient service and a most suprising but welcome result from my better (so she says) half.

HM – Always good to hear about a happy partner!

Keep up the good work you are doing at present, Bronwyn in Wales !!!!!!!!!!!!!!!!

HM – Thanks Bronwyn!!!!!!!!!!!!

No question, but would like to see more satin- bikinis panties, teddies, corsets, maid outfits

HM – Yeah, me too.

No questions just keep up the good work !!!!

HM – Okey Dokey!

Could the panty gusset be made a little larger to come about an inch further to the front.

HM – Ok, I hear what you’re saying.  Just because YOU were given a little extra at birth, doesn’t mean the rest of us normal guys should have to have a little extra wasted space at the front!  (But I will check that out..)

I would love to see several different styles of panties in the same lingerie line i.e. a thong, bikini and full pantie in the Rose.

HM – Ahh, the Rose. One of the early ones and nearly gone.  We won’t be doing that for the Rose but as we grow, we will be doing exactly as you’re suggesting.  Patience…

It would be nice to see you design more sexier lingerie that shows more skin ,like skimpier thongs, gstrings and sheer fabrics incorporated with garters and nylon stockings.

HM – hmmm…I’m not sure that’s the way to go.  I prefer the classier look, older styles and more ‘normal’ looking lingerie.  I think the sexy skimpy stuff looks a bit cheapish..

Just a thought, would HM consider investment from it’s customers to help grow.

HM – I guess you could say we’re already doing that now.  We rely on the continued support of customers to grow the range of lingerie and therefore the business.  We have considered the possibility of crowd funding to speed up growth but I don’t think there would be enough in this market to make it worthwhile.  The growth also has to be manageable enough so we can install systems to ensure the longevity of the business and the brand.  We would prefer to sacrifice short term gains for long term stability.  Part of the fun is building the business and planning for the future.  Nice thought though!

Hello,
I would appreciate to receive newsletters in French and you dare a little more in terms of vintage lingerie , because I ‘d love to see former lingerie , back 1930/40/50/60 year to date , reviewed and corrected by HommeMystere ..

HM – Sorry, but we have subscribers and visitors from around the world so it’s not feasible for us to send Newsletters out in other languages at this stage.  And you may have noticed my English and grammar isn’t particularly good so imagine the damage I could do to other languages!  If someone shows up with some awesome software that can do a great interpretation for then we will look at it.

Would love you making teddies, slips. chemises, sexy short nighties, french knickers for guys.

HM – We’re always looking at different styles.  Keep watching the site or our Pinterest Page.

Have you considered B size cups in the bras for larger guys.

HM – Several of our bras will expand up to a C cup!  Particularly the soft cup bras.

I am not into thongs. Could you make lingerie (teddy) that has a full bum.

HM – One coming soon!

Can you make it available in India.

HM – We do have customers in India, however the postage system is v-e-r-y  s-l-o-w.  The best option is to get a quote from us for express freight.  Generally around the $40 – $50 mark.

PVC, Colorful plastic waterproof panties, bibs, pacifiers etc.

HM – Nope, ain’t gonna happen.

A comment. A lot of your bras are looking like training bras that have been spruced up. Sure I know those are easy to make and fit us guys but I much prefer something like the Rose bra. That looks and feels much more like a real woman’s bra only for a flat chested woman. Bras in general are completely non functional for men so if we are wearing them it is for the crossdressing aspect. So I prefer it to look and feel like a bra.

HM – You’ll love Anneve when she arrives in a few days.

Does a mans junk fit nicely in the panties.

HM – Yep.

Can we get an Australian outlet as your goods and service is fantastic

HM – In Brisbane sometime soon…

Where can I meet other men and couples who like men’s lingerie.

HM – No idea.

Have you ever considered Victoria Secret type styles designed for the male anatomy. I know you probably would not be able to copy the panties and bras exactly, but every time I walk by the Victoria Secret store at the mall I lust for those pretty panties and bras.

HM – We look at heaps of designs though no specific brands.  I think your reaction is just a normal one that all guys get when they look at lingerie in a Victoria Secret store.

I usually get size small with other brand. The hommemystere size S is a little too big for me. Are you planning to have size XS in the future.

HM – No.  Most of our Small’s will fit down to a 26 inch hip and there is not enough demand for anything smaller in briefs than we currently design.

I love bikini style panties and matching bras. I would love to see far more very fem pastel shades of colour, plain, silky, lace, floral and sheer. I am a hetro cross dresser, and owned submissive belonging to Dominatrix Mistress Amanda.

HM – We have a couple of pastel colors planned.  Mistress Amanda will be pleased!

Ever considered selling or making an open back panties. I have seen some ladies open back panties that are incredibly sexy and wouldn’t mind a pair of my own

HM – Not at the moment.

I think your newest upcoming bra and panty set finally puts you back on track for what men like me enjoy wearing. I currently have over 10 of your sets. Your most recent creation did not meet my standards for what I expect of your company, But this new arrival finally puts you back on track. And this new set I will definitely add to my collection. You finally got it right!

HM – Thank you!  I’m sure you will lurrrve Anneve!

Will there be more boyshorts and vests. wearing both now and they are some of the most comfortable things I’ve ever worn!

HM – You and me both!  I think they’re great but they don’t sell so there won’t be anymore in the foreseeable future…:(

I would like to ask, but before I do, I would like to say I hope you do go into the swimwear garment part of your brand, Now the Question, I would like to know is there a way that I can send you some ideas and suggestions.

HM – We would love to do some swimwear but need to expand the lingerie range by quite a ways first.  If you have some ideas, a picture tells heaps of words so the best idea is set up a Pinterest page, post some pics, then send us a link!

Any chance you can make a more vanilla panty like a fruit of the loom panty you would find on Amazon with a solid color. No frills or bows. I like your panties because they fit men but it would be awesome if you sold a cheaper non-lingerie panty for men that could come in a 5 pack. You would be the first if you did.

HM – I hear you. I think the problem will be that the cost will still be high due to our low volumes.  Something to keep in mind though and I certainly like the idea.

Also it would be awesome if you designed dresses for men. To my knowledge nobody does. I think it would be really awesome.

HM – You said ‘awesome’ twice which tells me you really really want us to do dresses.  To be honest I can’t see that happening as there are heaps of dresses out there that would fit a guy anyway so not much point us trying.  In saying that, I wouldn’t mind expanding the range a little into sleepwear and doing a few nighties, nightshirts, cami/undie sets etc.  Who knows!  But for the short term, we’ll be concentrating on lingerie.

Finally sleepwear like sleep shirts or sleep gowns would be great except again designed with a man’s body in mind.

HM – Yep, see above.

Why don’t you offer more than one color in each style. Aerie does very well selling only like 5 different kinds of panties but in multiple colors and fabrics.

HM – You mean Aerie lingerie, a subsidiary of American Eagle, that has revenue of over $3 billion per year?  Umm, well, we can’t quite compete with that just yet.  But look out in 2016!

Do you have 2xl.

HM – Only in the PinStripe range

Is there any distributor in eastern Canada.

HM – No, we ship from Australia to Canada.

Are you stuck on lace and basic prints or have you thought of prints like paint splash or color blocking.

HM – No, we just prefer basic prints

Not so much a question as I would love to see more thongs and g-strings. I realize it might be hard as a smaller company to do, but I like a lot of the current designs, I just wish I could choose my own colors for it. I would also be interested in thong back teddys. And I would be interested if corsets were also available

HM – We just released the thong back Rachel teddy and we have a new G String due out in the next month or so.  Colors are an issue for us as we are still a little too small.  It’s something we’re aware of though.

Do you support transgender women?

HM – I’m not too sure what you mean by support but I guess if you mean ‘do we support the rights of anyone to choose how they live their life’ then the answer would be yes.

How do you get ideas for new designs?

HM – Usually be working out how the garment should feel to wear and what thoughts it might provoke then working backwards to create the pattern.  Or sometimes I just see something and think whoa!  That looks pretty cool, I’m going to make something similar.

Am losing weight.  Will be more more interested when I have lost another 20 pounds.  Marvellous stuff!!

HM – I’m going to market us as a pseudo weight loss company…

Can you send out a US mail catalog?

No.  Don’t have one.

Who purchases the products? Men or women?

HM – Both, but mainly men. Because we make it for men.

Make super cute lil socks for my great big adorable boyfriend!

HM – Nope, won’t be doing that anytime soon.  Unless we make a ‘sock’ that he can ‘wear’….

How popular are your sales in the USA?

HM – Pretty popular.  I guess about even with Europe.  Those Belgians….gotta love them..

 

2014/15 Collection

We are pleased to release the first of our 2014/15 collection of lingerie with Rachel now available from our online store. Rachel is a very similar pattern to Genevieve and comes in a Panty, Bra, Garter and a thong Teddy.

Rachel is proving very popular in the first week of her release and we expect our visitors and clients will love the lingerie yet to arrive. We are planning to have a new style ready for release on average every six weeks or so now, right through until March 2016 when we begin planning our next collection.

This year we will have a little more lingerie including a cami with a padded bra, a very very short skirt, a teddy with a snap crotch and a thong I’m sure you guys will love!

As with all our new releases, newsletter subscribers will be offered a sensation deal when new sets become available so if you want to be the first to receive our lingerie at up to 30% off retail, subscribe today!

We are in the middle of sourcing a model and completing photos in the next month or so and will them online when finished. We will notify all our subscribers when all the pics are uploaded and ready for viewing!

Visit to Guangzhou

I’ve finally found the time to update the blog following the renovation of our site. I was fortunate enough to visit our manufacturer in China recently and work through the garments we plan to release over the remainder of this year and early 2016.

Since I haven’t been to the Middle Kingdom before, I thought it a good idea to at least learn some of the lingo before I went. So after 8 weeks of tutoring and several hundred dollars lighter in the back pocket, I was able to fluently say thanks, thank you, hello, where is the bathroom, I am Australian and a phrase that loosely translated into ‘I am just a poor wage earner’.

Since I have a detail oriented personality bordering on anal retentive, I also arranged to have an interpreter (Jenny) on standby as well. The good news is, Jenny was sensational in terms of translation, the bad news is she confirmed my Mandarin was pretty close to useless. Oh well, we live and learn.

China is an incredible place to visit and I was surprised just how western it appeared within areas we stayed. Plenty of luxury cars on the road with Porsche Cayenne being one of the most popular! Cabs were another matter and they seem to be the same around the world. A trip through peak hour traffic was a heart stopping sphincter workout from start to finish, with other road users passing within inches of our Hyundai!

I also had the opportunity to learn about the various shopping districts within the city. Each district is made up of stores that pretty much just sell the same type of product. So the watch district sells every kind of watch, the picture framing district is a line of stores selling different frames and parts. While I managed to see the Jade, shoe, pet, musical instrument and technology markets, I was of course, most interested in the underwear market.

And it is incredible! A lane way of bras, undies, things and stockings and very little else. Unfortunately everything is made for Chinese sizing so pretty much useless for the average Australian or American sized woman. This is replicated for all the clothes markets that I found. I had hoped to pick up a few business shirts while in China since that’s where most are made. Unfortunately I’m a Medium in Australia and not even an XXXL shirt could come close to fitting me in any of the stores!

The time spent with our manufacturer was priceless however, and despite the language barrier, we spent a full day together planning styles and fabrics based on our earlier drawings. The great thing about being in the factory was having samples completed within minutes of completing each pattern. It was nice to meet with the staff and get to know the business which is still quite small but growing rapidly.

In total we have seven new styles to come with up to four new garments per style. This year will see bra and brief sets with the addition of either a cami, teddy and even a skirt!

Rachel will be our first release and she is due towards the end of June.

China Visit

New online store up and running

I have often heard that most new businesses fail in the first five years. So it’s pleasing to know that not only are we now in our sixth year of operation, HommeMystere continues to grow and the outlook is bright.

It was time for us to upgrade our online store and website to reflect the HommeMystere label. After some teething problems, checking our systems and trialing as many areas as possible, we are confident the store is ready for just about anything!

The continuing growth and success of HommeMystere comes down to having an absolute passion for what we’re doing, a keen interest in all things business related, and most importantly, a very loyal and interested customer base. I’m sure lingerie for guys will continue to be somewhat of a niche product for years to come, but in a global environment, even the smallest niche can encompass a huge number of people.

We are forever grateful to our clients for the support we receive and the opportunity to pursue our passion, lingerie.

View our latest Media Release.

Valentine’s Day lucky for plenty of men!

It’s been an absolutely crazy couple of weeks for us here at HommeMystere following a successful Valentine’s Day sales period!

While Valentine’s Day has been a growing period for us over the past few years, we were barely prepared for the deluge of orders received in the few final days before February 14th.

Combined with the huge popularity of Genevieve and the late arrival of Monique, 2015 is showing all the signs of being another great year for lingerie loving men.

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So what’s in store for the remainder of this year? Well , we have between 15 and 20 pieces planned with most of them being bra & brief sets – though be prepared for a couple of new styles as well. Anyone that follows our Pinterest or Tumblr feeds will have a fairly good indication of what’s in store this year.

We are running out of stock on a few of our more popular lines so one of our priorities will be to introduce a couple of similar lines. Thongs are not as popular as panties, but we’ll still be bringing something out that I’m sure you will love.

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We can’t wait to get started!

Another beautiful girl on the way

It’s only been a few weeks since Genevieve arrived and our next bra and panty set is due to land at HommeMystere HQ in another couple of weeks.

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As with our other garments, we’re searching for a name and our subscribers are certainly providing plenty of options! I guess the free set on off was always destined to provoke an avalanche of emails.

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As with our recent trend, we have again suggested women’s names will be favoured over other options. It’s far more fun wrapping up Genevieve, Lucy and Annabelle in comparison to Retro Gold (and I lurrrrve Retro Gold too!)

Some of the names sent in so far include (in no particular order)-

  • Scarlett (several times)
  • Carmen
  • Marie-Rose
  • Sharon
  • Valerie
  • Romy
  • Fiona
  • Angie/Angela (& and thanks for the nice comments Sham – yes I am awesome. And modest. But flattery will only get you so far..:) )
  • Andrea
  • Cherie
  • Lucille (& there’s no chance we’ll be selling through Amazon any time soon Billy but keep an eye on the store for an upcoming reno that will include one of your suggestions)
  • Valentina (many times)
  • Zoey
  • Desiree Collection
  • Kandy
  • Champei
  • Sierra/Serra
  • Vanessa
  • Cherry Delite
  • Tatyana/Tatiana
  • Kristine
  • Charlotte
  • Cynthia
  • Jennifer
  • Monique
  • Sweetheart
  • Juliette
  • Anastasia
  • Sofia/Sophia
  • Debra/Deborah
  • Marilyn
  • Blitzen
  • Ruby (multiple times)
  • Dolores
  • Lara
  • Cerise
  • Morrigan
  • Ruby
  • Catherine
  • Shobhana
  • Disha
  • Valerie
  • Cloe
  • Stacy
  • Rosalia
  • Kimberly
  • Linda
  • Delilah

That’s it so far and the Winner is…………………………………………MONIQUE! Thanks to Andrew from Australia for the suggestion his fee set will ship asap!

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Reflecting on 2014

A new year and a time to reflect a little on what we’ve accomplished. Over the past 12 months HommeMystere has introduced several new styles. The include the

Heart set

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Lovely set with a panty based on the Rose pattern and bra similar to the Scrunchy

Vixen

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The soft Vixen bra and panty set. We placed a dyed sheer lining in the panty to stop the lace from ‘catching’!

Retro

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Our first very high cut brief made with the lightweight sheer and lace over gold sections. Better than those granny panties you used to love!

Annabelle

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We decided to begin naming our lingerie after women and have our subscribers make the suggestions. Also our first panty with detachable garter belts.

Lucy

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Lucy is our first attempt at something a little sexier than our usual styles. A peekaboo bra and crotchless panty let’s everything hang out. More popular than we anticipated

Elise

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Elise is our most recent set and our first attempt at a pullover style bra. While the bra is lovely to wear, the sizing variations are reduced due to the lack of adjustment

It’s great introducing new styles and trying new lingerie. Guys that ‘get’ what we do will be insanely jealous they don’t have the opportunity to try so many different styles and variations made just for them.

But the nature of our business is that once we sell out of something we don’t go back to it. So this year we’ve also said goodbye to most of the Fun range with just a few camisoles remaining. The Fun range was one of our earlier styles and comprised a padded bra, high cut brief, teddy and cami. Time to move on..

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The Fun range was exactly that – Fun!

We’ve also said goodbye to our China Doll bras in XL and a couple of our Small size panties.

Our next release is Genevieve and she was due here in December. Hopefully we’ll have some more info on her soon as we also need to begin preparing our releases for 2015!

HommeMystere continues to grow as a business (with sales increasing yet again this past calender year!) and also in the maturity of the designs. Through the continued support of our customers and visitors , we have been able to expand our lines and ensure that lingerie for men is here for the long term.

We’d like to wish everyone the best for 2015. May your panties not be bunched, your bra straps remain firmly on your shoulders and your wives/girlfriends/boyfriends/significant others be tolerant and accepting of your chronic lingerie addiction!

 

Say it with Satin

It’s that time again already! ?We’re preparing for the arrival of our next set which is due on sale in early December. ?As usual, we have sent out a Newsletter asking for name suggestions and have received a pretty good response so far!

Satin Garter and Panty

 

Unfortunately there was a typo in the Newsletter which made it a little challenging to send the name suggestion, but most of our guys are working around it…

The satin set includes a full brief, garter and a bra. ?This is our first time developing a garter so it will be interesting to see what what our customers think of it.

Satin Bra

 

The Satin bra is a fairly standard design, though we have tried to develop this one to allow for some genuine support for guys that are looking for something more. ?It will only stretch to a ‘B’ cup, but is comfortable enough to wear all day. ?Men with Gynecomastia that are ok with something a bit lacy may find this helpful. ?Or guys that like to add ‘chicken fillets’ will also be impressed with this bra!

Satin Panty

 

Some of the name suggestions we’ve received so far include

Grace, Whitney, Katelyn, Savannah, Marisa, Stella, Isabella, Vanessa, Susan, Bonny Blue, Susie, Delilah, Mary-Beth, Kristine, Simone, Misti, Bianca, Julie, Dolly, Marie, Celine, Sirona, Rachel, Crystal, Esterella, Danielle, Penelope, Bettie/Betty, Genevieve, Robin/Robyn, Delilah, Mary, Blue Jay Collection, Heidi, Bella, Jazelle, Jenny, Serenity, Gabrielle, Daphne, Blue Belle, Lana, Elma, Debby, Camilla, Colleen, Brook, Alison, Angela, Amelia, Felicity, Fiyza, Frankia, Emily, Parisienne, Fleur, Britney, Sybil, Salma, Sapphire

Update..

And the winner is…. Genevieve! ?We had two subscribers suggest the same name and both will receive a complete set when it arrives at our Australian warehouse.

Thanks to all our subscribers for submissions

Trans Women Lingerie

So I’m perusing the web and stumble across the blog post at the Lingerie Addict?and felt the need to respond. ?My reply wasn’t meant to offend anyone and if it did, well I apologise.

The transcript of my response is below.

“Strangely enough, and though I’m loathe to repeat myself, we never set out to challenge anyone or anything at any time. HommeMystere began simply because I couldn’t find lingerie that I liked and that would fit comfortably enough that it could be worn for more than ten minutes without becoming unbearable.
Despite the assertion that ‘men who crossdress get all this beautiful lingerie to choose from’, the reality is simply not true. Sure there’s plenty of beautiful lingerie about but very little of it will actually fit a guy!
The reality is the market for men’s lingerie is small, even on a global scale. All our garments are manufactured to the highest quality / best price matrix that I think is reasonable based on the anticipated demand for each new line.
I can only imagine how tiny the trans women market must be for lingerie. I suspect it would not be remotely viable as a business based on the required economies of scale to establish and grow a new business.
As the owner of HommeMystere, I have never pretended to do anything other than create lingerie that fits men. Nothing more and nothing less. The reason we target our lingerie towards men is because that is the market I understand. I am my own best customer because I have been doing this for 30 years before starting the business. It would be remiss of me to advertise towards the transgender community when I have no knowledge of that market.
As for the criticism of Chrysalis, I think it reflects a deep lack of understanding about business ? on the part of the customers. I have never been in touch with the owners of Chrysalis but I feel they have been treated quite harshly by the customer group they are trying to serve. Rather than criticise the Label, perhaps some support and constructive advice would help all achieve their goals. A viable business and nice lingerie!
I certainly take a conciliatory approach with our own customers because they are like family to me. We share the love of lingerie and while I get to make the final decision, if I have a question on anything from style to color to name, I know I can ask several thousand customers and receive a considered response.
The trans community needs to speak up a little louder, start something for themselves or support businesses like Chrysalis that are trying to break new ground.
As for the whole rude ignorant salesperson at the lingerie store, we’ve all encountered that kind of thing. There are plenty of store owners that are more than happy to address whatever your requirements. You just have to keep looking until you find the right one.
I am in this business because I absolutely love lingerie. Everything from the design phase to the samples, photographs to conversing with the guys. I do it because I love it and each new sale is a vindication that the first few years of struggle and criticism from the naysayers was worth it. To Chrysalis, Herroom?and any others in a niche market having a go, I say good on you and I hope you have every success.”

The cycle of guilt

Any guy that’s into lingerie has no doubt wrestled with the guilt associated with wearing something ‘they’re not supposed to’.? What drives that guilt?? Probably the same thing that drives the urge to wear the lingerie in the first place.? The first time is pretty exciting, but so very wrong! So you avoid it for a while until the temptation becomes too great and then BANG!? You’re wearing panties again.

You don’t understand why you are compelled to do it over and over again, but the feeling is divine.? Sound familiar?? You’re not alone.? This is pretty much what we all go through at the beginning of our cycle of guilt.? Eventually you come to an uneasy truce with your conscience regarding your lingerie wearing ways.? Like a smoker that can ‘give up any time’ after a 30 year habit, you tell yourself you’re not really addicted.

You decide to just let yourself go for a while.? Just wear the odd pair that you find appealing.? Then you’re out shopping ? sweating bullets while you peruse the aisles in search of the perfect panty.? Wide crotch, no centre seam, stretch both ways.? You spy something that looks great and is possibly in your size and go for it. ?Nonchalantly strutting around the lingerie section, you’re gaining confidence now.? Might as well take advantage of the situation eh?? No point buying one pair.? May as well go hard and be embarrassed once instead of having to come back next week!

But you don’t have much cash and cash is King right?? Can’t have the wife finding out you’re buying lingerie and not giving it to her!? If only she was the same size.? Ugh!? Oh well, this will have to do.? You slide over to the checkout with your head held high.? You don’t give a damn what the lady there thinks.? Even though you think she knows you’re buying for yourself.? Just tell her your wife is ‘about the same size as you’.? Bet she’s never heard that one before.

She tells you to ‘have a nice day’ which is cute because you know you’re going to have an effing AWESOME day as soon as you get home.? But you just smile and say ‘thanks, you too’ and try not to run out of the store.

It’s done now.? You have the lingerie in the bag and you’re out the door.? You wish you could just teleport yourself home and try these suckers on right?? But you can’t so you resign yourself to getting in the car, and opening up the parcel, ripping off the paper and feeling the fabric.

Goddam, it’s like being high!? Just the anticipation of getting home and trying on this lingerie is getting you worked up!? And you get home. You try them on.? They’re perfect.? You love it.

Then the guilt sets in.

You place the lingerie in the box under the spanner set in the back shed where no one else ever goes. You realise just how much of a collection you have and begin to question whether you really can give up as easily as you thought. ?Wow, it’s quite a collection.? You can recall every purchase from every store.? Out of town shopping trips.? That time you were away on business and went crazy in the lingerie section.? Blew more money on panties than food and accommodation!? Man that was fun. ?But give it all up? Of course you can!? Throw them out.? Who needs lingerie?? What the hell have you been doing spending hundreds or thousands of dollars on women’s underwear!

Garbage bag.? Big one.? Lingerie in, then out in the garbage.? Phew! Thank God that’s over.? It was getting out of hand and it was time to purge.? Just boy undies for me from now on.? Woo hoo, I’m gonna man up and stick to boxers. To hell with the frilly stuff, I’M BAAACK and I’m gonna be just like everybody else!!!

One week later

You’re out shopping at the mall.? A hot pink, white lace, black highlight color combination catches your eye.? You walk into the lingerie store ‘just to look’.

You spend $200 on new lingerie.? You can’t wait to get it home.? The cycle begins again…