Welcome Annabelle!

Adding a new garment to the HommeMystere collection is always exciting. ?Less fun is deciding what to name the garment. ?Sometimes it’s easy and straightforward, sometimes it can be difficult.

Annabelle Panty

 

So lately we have been asking our customers and visitors for suggestions on garment names. ?Some of the suggestions for this set included ‘Azure Pleasure’, ‘Blue Belle’, ‘My Garter Panty and Bra’ and many more.

Ultimately though, we decided to choose ‘Annabelle’ for this release. ?It was suggested by Trent in the US and he has been a fan of HommeMystere for some time. ?Using a female name is something we have considered for previous releases and is something we may continue to use in future.

Annabelle Panty back

 

We’re sure that Annabelle will be popular with out customers and look forward to providing a new style next month. ?Perhaps something a little more risque that our current styles.

Annabelle is available in store now!

Annabelle set

Guy’s in Lingerie Stores – Ten Commandments

  1. Thou shall psych oneself up prior to walking into the store by carefully considering a plan of attack. ?This means not lingering for a period of time that is likely to draw suspicious glances from staff.
  2. Though shall have a cover story in place that suggests thou is purchasing for wife/girlfriend/mistress as a surprise present.
  3. Though shall pretend to be far less knowledgeable about sizing and fabrics to the staff to ensure thou appears as a stereotypical dumb male buying lingerie.
  4. Thou shall tell staff the wife/girlfriend/mistress is a size ‘X’ and under no circumstances say ‘she’s about my size’. ?This clearly gives the staff member reason to believe thou is buying for oneself.
  5. Thou shall only purchase underwear with a wide gusset. ?Bare minimum of 4 inches or 10cm. ?This will avoid splitting oneself in two, having one testicle in confinement and one on the loose or raising your voice by 6 octaves.
  6. Thou shall keep well clear of thongs and G Strings as they generally only have 1.2 square inches of fabric in the front. ?Refer point 5.
  7. Though shall stick with stretch fabrics only, despite being hypnotically drawn towards bright shiny satins and polyesters. ?Snap out of it. ?We both know they are not going to work.
  8. Thou shall not indulge in fantasies of the store assistants ‘helping you’ with your lingerie in the change room. ?Make the purchase and escape!
  9. Thou shall take advantage of Valentine’s and Christmas periods to stock up on lingerie in vast amounts when it is less suspicious you are buying for oneself.
  10. Every few years you will feel you must purge all your lingerie from your house/shed/work hiding place because ‘enough is enough’! ?Then you will go out and do it all again.

 

Happy Birthday to Us!

Hard to believe it’s been five years since the beginning of HommeMystere. ?Many people say they would love to start their own business in something they are truly interested in but most won’t. ?How many times in the past have you gathered with friends and one of you has said ‘that would be a great invention’ or ‘we should start a business doing that’!

I’m guessing quite a few. ?Taking the leap from idea to actually doing something is a little more challenging. ?As we discovered here at HommeMystere. ?What began as ‘we should make a few pairs of lingerie style undies’ has resulted in something bigger than we ever thought would happen.

So for our fifth birthday, we have been searching for a few pics of old favourites.

Our first production run.
Taboo White – Our first bulk production

The Taboo was our first bulk production. ?Though the volume was tiny compared to what we do now! ?It was made locally in Australia with one way stretch satin and came in a thong, scrunchy, brazilian cut and boyshort.

Taboo Boyshort back led to quite a few emails!
Taboo Boyshort back led to quite a few emails!

The little hole in the back of the Taboo Boyshort meant we received many emails with some asking if it was ‘for a tail’. ?Not sure about that…

Scrunchy Back was a popular style
Scrunchy Back was a popular style

The Scrunchy style back was also popular and started a trend where we had our visitors and customers vetting our designs prior to production.

This was a great style
The Passion High Cut Brief

Australian made Passion Brief and bra (bra not shown) was popular too. ?It had a sheer back and lined pouch with broad lace sides. ?Super comfortable and bargain priced at the time.

Whisper underwire bra was made for a very short time
Whisper underwire bra was made for a very short time

The Whisper underwire bra was beautifully made by a local seamstress using the best materials. ?Even though it was loved by our customers, the cost to produce it meant it was out of reach for many of our customers. There really wasn’t any point manufacturing lingerie for guys that no one could reasonable afford so we began looking overseas for suppliers.

That’s when we started with the China Doll and Rose. ?These styles have been replenished twice due to their popularity.

China Doll set was the first we produced overseas
China Doll set was the first we produced overseas

 

Rose was the second overseas produced style
Rose was the second overseas produced style

Since then we have progressed to even more styles and plan to introduce more new garments over the next 12 months. ?We’d even love to do some sleepwear though early trials of our super slippery nightshirt weren’t popular. ?Not sure why.

Our trial version of the nightshirt wasn't as popular as hoped!
Our trial version of the nightshirt wasn’t as popular as hoped!

Even though the designer lurrrrrves this nightshirt with matching brief below-

Silky brief!
Silky brief!

We may try some more sleepwear soon! ?In the meantime, our Retro Gold set should be available by June 20 2014. ?I hope everyone loves it!

Retro Gold is our Very High Cut brief and matching bra.
Retro Gold is our Very High Cut brief and matching bra.

The moment new lingerie arrives

Most men and women would agree there are few times more exciting than the anticipation of opening up a gift or surprise present. ?Whether it’s apparel, electronics or a gift card, the moment you look at the item, you are immediately weighing up if it meets your preconceived expectations.

It’s the same with us and our lingerie. ?We can plan, size and choose the colours of the lingerie we want to make but until the samples arrive we’re just hoping the idea in our head translates to something just as good when completed.

Thankfully, our first samples are looking good and exceed our expectations. ?Can’t wait to see how the others turn out!

Just a hint of a couple of samples we plan to release soon.
Just a hint of a couple of samples we plan to release soon.

Once we have everything confirmed we will be organising the photo shoot.

Releasing a new lingerie style

One of the fun things about owning a lingerie label is creating something new and using new fabrics. ?You never know what might be popular, what will look good and what will feel great until after you’ve been through the design process.

It’s taken us a while to get the Vixen Lace bra and panty set to the market and it’s during the creative process we have learned a few lessons. ?Firstly, and most importantly – lace catches! ?Not the most comfortable thought when purchasing something to cover your package.

We didn’t want to compromise the deep red look of the lace by inserting an obvious lining in the front of the panty. ?We eventually settled on using a nice mesh liner that has been dyed the exact same colour as the lace. ?Comfortable without compromising the look.

The time taken to ensure the lingerie we make not only looks good, but feels great and gives the wearer a great feeling is the most important part of the design. ?Positive responses from clients is the greatest reward.

What a Year!

It’s been a big year for us at HommeMystere. ?We’ve certainly put some of the naysayers to rest as our men’s lingerie range goes from strength to strength! ?Some of the highlights have been-

  • Two appearances at the International Lingerie Show in Las Vegas with our latest runway appearance in September
  • A huge amount of worldwide publicity following the April Lingerie Show.
  • New stockists in Japan, Singapore, Sweden, France and the United States
  • New garments including the Dorothy panty and thong, Candy bra and panty, Satin bra and panty, Scrunchy bra and panty plus all our sold out short run garments!
  • Our YouTube channel at HommeMystere1 has almost reached one million views!
  • We established Twitter and Pinterest accounts to keep everyone up to date!
  • And we have some great new releases planned for 2014..

Of course none of this would be possible without our loyal clients that continue to support us and our US and UK agents that store and ship our garments to ensure fast delivery at a reasonable price.

We’ve also been fortunate enough to deal with many of our clients via email and phone to assist in everything from sizing to shipping to advising when new garments will become available.

With 2013 exceeding our expectations, we can’t wait fro 2014 to come around! ?More panties, bras, lingerie for men!

Say it with Satin

Anyone that knows anything about mens lingerie, know that guys love satin. ?Anything that gives a smooth line under clothing, and has that slippery feel, will always be popular.

So it’s taken us a while, but we’ve finally released our first Satin set. ?The bra and brief is lavender in colour with a star printed pattern. ?Using a non stretch fabric presents a bit of an issue with sizing, but we have done our best to cover as many as possible.

Star Satin bra and panty set for men now in stock in the UK, USA and Australia
Star Satin bra and panty set for men now in stock in the UK, USA and Australia

Released just a few days ago, it’s already proving to be a popular garment – particularly the bra which is very stealthy even under T shirts!

And one thing we love about releasing a new garment – that’s placing our next order. ?So keep an eye out for the Red Lace set coming soon! ?Previews are available on our Pinterest Page