Happy Birthday to us – and SALE time!

It’s that time of year again.  We’ve now been running for seven years and it only feels like a couple!  What started as a bit of fun is continuing to develop into a business with lovely garments and great customers.

From our early garments such as the Lollipop and Whisper bras we established the style of underwear we intended to produce.  Lingerie for men that looks like lingerie and is designed to fit guys.  Top it off with the best customer service possible and the result is HommeMystere.

Whisper bra
Whisper bra

The Whisper bra was made locally and established the early trend we have of manufacturing each style once and not restocking again.  Once they’re gone, they’re gone!

Lollipop Bra
Lollipop Bra

Lollipop was certainly a great seller at the time with hot pink being a very popular color for guys.

To reach seven years in a business selling lingerie to guys is something that most people would not have thought possible.  And it doesn’t come easily.  There’s a lot of hard work in building the business and relationships to ensure we can continue providing great lingerie to guys.

But at the end of the day, if we can continue manufacturing quality lingerie that our current and new customers want to purchase, then HommeMystere and lingerie for men in general has a very strong future.

To celebrate our birthday and to reduce the amount of stock we have to count at the end of the month, we’re offering a discount until June 30, 2016.

Just use the coupon code word stocktake16 when going through the checkout to receive 25% off everything across the store.  No minimum spend, no conditions.  Just a great opportunity to try HommeMystere lingerie.

Enjoy!

Happy Birthday to Us!

Hard to believe it’s been five years since the beginning of HommeMystere. ?Many people say they would love to start their own business in something they are truly interested in but most won’t. ?How many times in the past have you gathered with friends and one of you has said ‘that would be a great invention’ or ‘we should start a business doing that’!

I’m guessing quite a few. ?Taking the leap from idea to actually doing something is a little more challenging. ?As we discovered here at HommeMystere. ?What began as ‘we should make a few pairs of lingerie style undies’ has resulted in something bigger than we ever thought would happen.

So for our fifth birthday, we have been searching for a few pics of old favourites.

Our first production run.
Taboo White – Our first bulk production

The Taboo was our first bulk production. ?Though the volume was tiny compared to what we do now! ?It was made locally in Australia with one way stretch satin and came in a thong, scrunchy, brazilian cut and boyshort.

Taboo Boyshort back led to quite a few emails!
Taboo Boyshort back led to quite a few emails!

The little hole in the back of the Taboo Boyshort meant we received many emails with some asking if it was ‘for a tail’. ?Not sure about that…

Scrunchy Back was a popular style
Scrunchy Back was a popular style

The Scrunchy style back was also popular and started a trend where we had our visitors and customers vetting our designs prior to production.

This was a great style
The Passion High Cut Brief

Australian made Passion Brief and bra (bra not shown) was popular too. ?It had a sheer back and lined pouch with broad lace sides. ?Super comfortable and bargain priced at the time.

Whisper underwire bra was made for a very short time
Whisper underwire bra was made for a very short time

The Whisper underwire bra was beautifully made by a local seamstress using the best materials. ?Even though it was loved by our customers, the cost to produce it meant it was out of reach for many of our customers. There really wasn’t any point manufacturing lingerie for guys that no one could reasonable afford so we began looking overseas for suppliers.

That’s when we started with the China Doll and Rose. ?These styles have been replenished twice due to their popularity.

China Doll set was the first we produced overseas
China Doll set was the first we produced overseas

 

Rose was the second overseas produced style
Rose was the second overseas produced style

Since then we have progressed to even more styles and plan to introduce more new garments over the next 12 months. ?We’d even love to do some sleepwear though early trials of our super slippery nightshirt weren’t popular. ?Not sure why.

Our trial version of the nightshirt wasn't as popular as hoped!
Our trial version of the nightshirt wasn’t as popular as hoped!

Even though the designer lurrrrrves this nightshirt with matching brief below-

Silky brief!
Silky brief!

We may try some more sleepwear soon! ?In the meantime, our Retro Gold set should be available by June 20 2014. ?I hope everyone loves it!

Retro Gold is our Very High Cut brief and matching bra.
Retro Gold is our Very High Cut brief and matching bra.

What lingerie does the designer have in his draw?

One question I get asked quite often is ‘which is your favourite’?

I’m sure everyone opens their undie draw each day, checks to see what’s available, then gravitates towards a ‘favorite’ pair of undies, panties or bra. ?Because there’s something about a favourite pair that reflects the mood you might be in that day.

If you’re off to work and know you have a big day ahead of you, you might just want something comfortable that fits well and you know isn’t going to give you any trouble.

On the other hand, if you’re feeling a bit toey in the morning, feeling relaxed and a bit sexy, you might go for something colorful that has a slightly different cut around the bum or perhaps a thong.

Having a ‘date night’ with your partner or heading out in the hope you might get lucky, then something that gets you in the mood and keeps you there might be called for.

Either way, we all have a few ‘best and fairest’ in the underwear draw and I’m no different.

So my high circulation underwear generally consists of the following-

PinStripe – I love the brief in these so much I actually have 3 pairs in circulation. ?They double as swimwear as well so are pretty handy in the tropics of Australia when in and out of the pool! ?The cut is slightly larger than the Rose so it’s not overly brief and they are underwear you can put on and forget. ?They are the ‘workhorse’ in the underwear draw.

Rose – These are one of our earliest releases and has been replenished twice. ?The panties I have are the original sample which are now over two years old! ?Brief, lightweight and thin, they are always near the top of the list.

Sheer – The Sheer has a look that is actually pretty mainstream with the only hint that it’s anything different being the small hint of pink lace. ?I like these as they are a fairly normal pattern and the sheer fabric means there is plenty of air circulating around the package. ?Good, honest fun undies.

Candy – I love this style. ?The pattern, along with the fabric color and the lace sides makes these stand out every time I look in the draw. ?If you want to surprise your man with some comfy undies that will bring a smile to the dial every time he puts them on, these are the ones!

Frill Panty – I’m not sure why, but this one isn’t as popular as the thong yet I personally believe it’s the most comfortable panty we have made. Ever! ?Without a doubt, this is my favorite as they have a bit of a frill, yet are super comfortable. ?It might just be a personal preference for the full bum pattern, but they are, in my own opinion, the best.