A lingerie showroom – for guys!

Has it really been a month since my last post?!?  Time flies when you’re trying to get a new Showroom up and running!

Bring your partner and have a private appointment in comfortable surroundings
Bring your partner and have a private appointment in comfortable surroundings

We’re pleased to say our Showroom is just about complete.  We’ll be having a soft opening this Sunday, January 24th from 12pm to 4pm so visitors can check out the range and have a meet and greet, ask questions, give feedback and so on.  There are still a few final touches to go on, but we’re sure you will be suitably impressed with what is possibly the only dedicated men’s lingerie showroom ever opened.

For those of you in Australia, you can now make an appointment for a private visit.  We’re only making a few Sunday’s available and depending on demand over the next week or so, we will cut or add days accordingly.

The kind of environment women wish they had for lingerie fittings.
The kind of environment women wish they had for lingerie fittings.

If you are visiting from interstate or overseas and wish to visit outside of hours, please let us know and we will do our best to accommodate your schedule.

Update: Thanks to the guys that came in on Sunday.  I appreciate it was pretty late notice and I was a bit concerned when no one showed up for a while!  But eventually we had a few visitors that took the opportunity to try a few garments on and also take home a freebie or two!

We will keep appointments open for the next couple of Sundays then drop them back to once a month or so.  In the interim I’ve had a few guys contact us via the site and request mid week appointments and that’s fine too.  Wherever possible I’ll work with you.

Thanks everyone.

We’re giving away lingerie! Seriously!

You might have seen in an earlier post that sometimes things don’t always go perfectly to plan.  But that’s understandable.  If designing, manufacturing and retailing lingerie was easy then everyone would be doing it.

But it was still disappointing to discover our final production run of Vanessa teddies didn’t go quite according to plan.  Though incredibly comfortable, we were getting a few emails to say the snap crotch buttons were not all staying closed all of the time.

So we’ve been considering what to do.  We could possibly sew them up, or cut them up and use as polishing rags on my old Hyundai or maybe even give them to a charity for clothing perhaps?  In the end we decided to give them away.

Very fun comfy teddy
Very fun comfy teddy

 

Despite the minor fault, these teddies are still lovely!
Despite the minor fault, these teddies are still lovely!

Want to know what the fault is with these teddies?  The teddy has a snap crotch held together with three little push buttons.  The feedback we’re receiving is that on the odd teddy, one or more of the buttons will not stay connected while moving around.  That’s it!  Everything else is perfect!  We haven’t heard of all three failing so you’re likely to receive a decent piece of lingerie.

To get one, all you have to do is place an order valued at over $30 USD.  Based on the size of whatever you order, we will add a teddy.  This is only until stocks run out and although we have a lot of theses teddies, some sizes will run out sooner than others.

Jump into the store and pick up something today!

 

Vanessa coming soon!

Doesn’t time fly when your playing with lingerie!  Since releasing Anneve last month we’ve been extremely busy.  Anneve has been very popular and our fastest selling garment since Genevieve.

Anneve Bra & Panty set
Anneve Bra & Panty set

Our next set is Vanessa and we expect her to arrive before September 12th.  Vanessa is a set made up of a sheer teddy (with snap crotch), lace back thong, sheer soft cup bra and a cheeky micro skirt!

Vanessa Micro Skirt
Vanessa Micro Skirt

We’ve often been asked for a teddy with a snap crotch and the overwhelming feedback is also for something sheer and with a full bum.  So we are hoping you love this teddy which will also be available in 4 sizes.

Vanessa Teddy with a Snap Crotch
Vanessa Teddy with a Snap Crotch

Our thong has a lace back similar to the Frill thong and lined front.  The perfect garment to wear under the micro skirt!

Lace back on the Vanessa thong
Lace back on the Vanessa thong


Stay up to date with the next release and take advantage of our introductory discounts only available to subscribers.  Scroll to the bottom of our Home Page and enter your first name and email address to receive our Newsletter.  You’ll receive an introductory offer, advance notice of what we are planning throughout the year and more great offers next month!

Update: Vanessa Now available – Use coupon code word ‘vanessa15’ and receive 20% off until the end of September!

 

 

Visit to Guangzhou

I’ve finally found the time to update the blog following the renovation of our site. I was fortunate enough to visit our manufacturer in China recently and work through the garments we plan to release over the remainder of this year and early 2016.

Since I haven’t been to the Middle Kingdom before, I thought it a good idea to at least learn some of the lingo before I went. So after 8 weeks of tutoring and several hundred dollars lighter in the back pocket, I was able to fluently say thanks, thank you, hello, where is the bathroom, I am Australian and a phrase that loosely translated into ‘I am just a poor wage earner’.

Since I have a detail oriented personality bordering on anal retentive, I also arranged to have an interpreter (Jenny) on standby as well. The good news is, Jenny was sensational in terms of translation, the bad news is she confirmed my Mandarin was pretty close to useless. Oh well, we live and learn.

China is an incredible place to visit and I was surprised just how western it appeared within areas we stayed. Plenty of luxury cars on the road with Porsche Cayenne being one of the most popular! Cabs were another matter and they seem to be the same around the world. A trip through peak hour traffic was a heart stopping sphincter workout from start to finish, with other road users passing within inches of our Hyundai!

I also had the opportunity to learn about the various shopping districts within the city. Each district is made up of stores that pretty much just sell the same type of product. So the watch district sells every kind of watch, the picture framing district is a line of stores selling different frames and parts. While I managed to see the Jade, shoe, pet, musical instrument and technology markets, I was of course, most interested in the underwear market.

And it is incredible! A lane way of bras, undies, things and stockings and very little else. Unfortunately everything is made for Chinese sizing so pretty much useless for the average Australian or American sized woman. This is replicated for all the clothes markets that I found. I had hoped to pick up a few business shirts while in China since that’s where most are made. Unfortunately I’m a Medium in Australia and not even an XXXL shirt could come close to fitting me in any of the stores!

The time spent with our manufacturer was priceless however, and despite the language barrier, we spent a full day together planning styles and fabrics based on our earlier drawings. The great thing about being in the factory was having samples completed within minutes of completing each pattern. It was nice to meet with the staff and get to know the business which is still quite small but growing rapidly.

In total we have seven new styles to come with up to four new garments per style. This year will see bra and brief sets with the addition of either a cami, teddy and even a skirt!

Rachel will be our first release and she is due towards the end of June.

China Visit

What’s in a name?

So we have a new set arriving in the next few days and we need a name. ?Following on from our recent plan to have our customers help us out, we sent out an SOS newsletter for suggestions.

The new set is white with a floral pattern and is made from a gorgeous figure hugging microfibre.

Customers are naming our new figure hugging panty
Customers are naming our new figure hugging panty

We have also designed our first ‘pullover’ style bra since there is plenty of stretch in the fabric. ?It feels beautiful and we’re confident our current and new clients will love it!

Our new floral set looks great and feels sensational!
Our new floral set looks great and feels sensational!

We have been inundated with names so far and have yet to make a decision. ?Some of the suggestions include (in no particular order)

  • Lana Rose
  • Sweet Romance
  • Debutante
  • Flower Princess
  • Tender Touch
  • Skylark
  • Rosie Reds
  • Flower Power
  • Camille (suggested several times)*
  • Lola*
  • Summer
  • Rose Thorn
  • Antoinette
  • Louise
  • Viola
  • Floral Love
  • Scarlet
  • Poppy
  • LaFleur
  • Calico
  • Marie Christine
  • Charlotte
  • Rosanna
  • Sonrisa
  • Juliette or Julie*
  • Penelope
  • Spring Fling
  • Joies Floral Dream Collection
  • Roxy or Roxanne
  • Sophia*
  • Abigail
  • Genevieve*
  • Flowers & Lace
  • Blossom
  • Amberosia
  • Floral Passion
  • Alice
  • Elise*
  • La Rouge Fleurette
  • Flora
  • Lily
  • Laila
  • Cherry Blossom
  • Lety
  • Flower Boy
  • Rebecca

Those marked with an asterix are the front runners at this stage. ?Using names for the lingerie is fun, simple and easy to remember – unless of course you know someone with that name and you don’t like them. ?That might create an issue when you want to wear that style…

We will make our decision in the next 24 hours or so…..

 

(24 hours later)

The Winner is………….Elise! ?Thanks to Daniel in Texas, your freebie set is in transit.

 

The Media Focus is Changing

We’ve been remarkably fortunate to receive quite a bit of media coverage over the past couple of years. ?For many customers and visitors, it’s as if HommeMystere has just arrived on the scene and we’re an overnight sensation! ?Nothing could be further from the truth. ?It’s taken a lot of hard work, money, faith and above all else, passion.

Until you actually begin doing something you really really love and have had an interest in for what seems like forever, you never quite understand what ‘passion’ for your work means. ?You can like your job, or even love your job! ?But does it keep you awake at night? ?Are you constantly thinking of what you can do better? ?How you can improve something? ?Does it consume you? ?That’s what HommeMystere is all about for us.

So when the media comes along, it’s as much an experience for us as I’m sure it is for the agency or reporter. ?Two recent articles from Fusion and Mic.com highlighted a few points for us. ?Firstly, there is still the focus on the sexuality of the guy that likes lingerie. ?Is he gay? ?He must be. ?Or he must be bi at least! ?There is always an interest in that area.

But something else is happening. ?There is more of an acceptance that lingerie exists. ?There’s an acknowledgement that some guys like briefs with a bit of lace or want to wear a bra or sleep in a soft one piece teddy. ?And guess what! ?Like girls, some guys can look pretty damn good in a thong!

One of our early garments
Decent butt wrapped around one of our early release thongs

It’s also enlightening to receive feedback from customers. ?We knew there were plenty of guys that hid their lingerie habits but we were pleasantly surprised to hear how many shopped with their partners too!

Men’s lingerie is harmless fun enjoyed for a variety of reasons. ?But only those of us with the lingerie addiction know just how passionate guys can be about lingerie….It’s a cycle of indulgence,?enjoyment, guilt, purge and acceptance.

There’s nothing better…except perhaps sharing lingerie..

Sharing China Doll Bras
Sharing China Doll Bras

I love Lucy!

I used to hate the idea of coming up with a name for each new piece of lingerie. ?It was more of a chore than fun, particularly when there are so many options. ?So our recent decision to have our newsletter subscribers come up with a name has been a great idea.

Annabelle?was the first winner for one of our customers from the United States and now we have a new winner from New Zealand. ?Keith has suggested ‘Lucy’ for our open set and says in his email it’s ‘a highly bewitching name’ and ticks all the boxes for him. ?Keith will have a set sent to him as soon as production is complete!

Lucy leaves nothing to the imagination!
Lucy leaves nothing to the imagination!

The Lucy thong is completely open at the front. ?There’s no tucking your package away. At all. ?Ever. ?Lucy is designed to be a fun, sexy garment for play.

Same goes for the bra. ?It’s peek-a-boo design is made for fun and show.

Have some fun.  Be daring with Lucy!
Have some fun. Be daring with Lucy!

The Lucy set is an exhibitionist’s dream and we can’t wait to have it available from mid September!

Now to come up with a name for our next set…

 

Welcome Annabelle!

Adding a new garment to the HommeMystere collection is always exciting. ?Less fun is deciding what to name the garment. ?Sometimes it’s easy and straightforward, sometimes it can be difficult.

Annabelle Panty

 

So lately we have been asking our customers and visitors for suggestions on garment names. ?Some of the suggestions for this set included ‘Azure Pleasure’, ‘Blue Belle’, ‘My Garter Panty and Bra’ and many more.

Ultimately though, we decided to choose ‘Annabelle’ for this release. ?It was suggested by Trent in the US and he has been a fan of HommeMystere for some time. ?Using a female name is something we have considered for previous releases and is something we may continue to use in future.

Annabelle Panty back

 

We’re sure that Annabelle will be popular with out customers and look forward to providing a new style next month. ?Perhaps something a little more risque that our current styles.

Annabelle is available in store now!

Annabelle set

Guy’s in Lingerie Stores – Ten Commandments

  1. Thou shall psych oneself up prior to walking into the store by carefully considering a plan of attack. ?This means not lingering for a period of time that is likely to draw suspicious glances from staff.
  2. Though shall have a cover story in place that suggests thou is purchasing for wife/girlfriend/mistress as a surprise present.
  3. Though shall pretend to be far less knowledgeable about sizing and fabrics to the staff to ensure thou appears as a stereotypical dumb male buying lingerie.
  4. Thou shall tell staff the wife/girlfriend/mistress is a size ‘X’ and under no circumstances say ‘she’s about my size’. ?This clearly gives the staff member reason to believe thou is buying for oneself.
  5. Thou shall only purchase underwear with a wide gusset. ?Bare minimum of 4 inches or 10cm. ?This will avoid splitting oneself in two, having one testicle in confinement and one on the loose or raising your voice by 6 octaves.
  6. Thou shall keep well clear of thongs and G Strings as they generally only have 1.2 square inches of fabric in the front. ?Refer point 5.
  7. Though shall stick with stretch fabrics only, despite being hypnotically drawn towards bright shiny satins and polyesters. ?Snap out of it. ?We both know they are not going to work.
  8. Thou shall not indulge in fantasies of the store assistants ‘helping you’ with your lingerie in the change room. ?Make the purchase and escape!
  9. Thou shall take advantage of Valentine’s and Christmas periods to stock up on lingerie in vast amounts when it is less suspicious you are buying for oneself.
  10. Every few years you will feel you must purge all your lingerie from your house/shed/work hiding place because ‘enough is enough’! ?Then you will go out and do it all again.

 

Happy Birthday to Us!

Hard to believe it’s been five years since the beginning of HommeMystere. ?Many people say they would love to start their own business in something they are truly interested in but most won’t. ?How many times in the past have you gathered with friends and one of you has said ‘that would be a great invention’ or ‘we should start a business doing that’!

I’m guessing quite a few. ?Taking the leap from idea to actually doing something is a little more challenging. ?As we discovered here at HommeMystere. ?What began as ‘we should make a few pairs of lingerie style undies’ has resulted in something bigger than we ever thought would happen.

So for our fifth birthday, we have been searching for a few pics of old favourites.

Our first production run.
Taboo White – Our first bulk production

The Taboo was our first bulk production. ?Though the volume was tiny compared to what we do now! ?It was made locally in Australia with one way stretch satin and came in a thong, scrunchy, brazilian cut and boyshort.

Taboo Boyshort back led to quite a few emails!
Taboo Boyshort back led to quite a few emails!

The little hole in the back of the Taboo Boyshort meant we received many emails with some asking if it was ‘for a tail’. ?Not sure about that…

Scrunchy Back was a popular style
Scrunchy Back was a popular style

The Scrunchy style back was also popular and started a trend where we had our visitors and customers vetting our designs prior to production.

This was a great style
The Passion High Cut Brief

Australian made Passion Brief and bra (bra not shown) was popular too. ?It had a sheer back and lined pouch with broad lace sides. ?Super comfortable and bargain priced at the time.

Whisper underwire bra was made for a very short time
Whisper underwire bra was made for a very short time

The Whisper underwire bra was beautifully made by a local seamstress using the best materials. ?Even though it was loved by our customers, the cost to produce it meant it was out of reach for many of our customers. There really wasn’t any point manufacturing lingerie for guys that no one could reasonable afford so we began looking overseas for suppliers.

That’s when we started with the China Doll and Rose. ?These styles have been replenished twice due to their popularity.

China Doll set was the first we produced overseas
China Doll set was the first we produced overseas

 

Rose was the second overseas produced style
Rose was the second overseas produced style

Since then we have progressed to even more styles and plan to introduce more new garments over the next 12 months. ?We’d even love to do some sleepwear though early trials of our super slippery nightshirt weren’t popular. ?Not sure why.

Our trial version of the nightshirt wasn't as popular as hoped!
Our trial version of the nightshirt wasn’t as popular as hoped!

Even though the designer lurrrrrves this nightshirt with matching brief below-

Silky brief!
Silky brief!

We may try some more sleepwear soon! ?In the meantime, our Retro Gold set should be available by June 20 2014. ?I hope everyone loves it!

Retro Gold is our Very High Cut brief and matching bra.
Retro Gold is our Very High Cut brief and matching bra.