Releasing a new lingerie style

One of the fun things about owning a lingerie label is creating something new and using new fabrics. ?You never know what might be popular, what will look good and what will feel great until after you’ve been through the design process.

It’s taken us a while to get the Vixen Lace bra and panty set to the market and it’s during the creative process we have learned a few lessons. ?Firstly, and most importantly – lace catches! ?Not the most comfortable thought when purchasing something to cover your package.

We didn’t want to compromise the deep red look of the lace by inserting an obvious lining in the front of the panty. ?We eventually settled on using a nice mesh liner that has been dyed the exact same colour as the lace. ?Comfortable without compromising the look.

The time taken to ensure the lingerie we make not only looks good, but feels great and gives the wearer a great feeling is the most important part of the design. ?Positive responses from clients is the greatest reward.