Time is getting away from us and August has crept up quite fast! This week we have released two new bodysuits, the Lara and Carmen.
These are both beautiful garments designed to make you feel sexy as hell and incredibly comfortable. The Lara Bodysuit has a snap crotch with five robust buttons for easy access and collar that looks great and feels awesome! This is figure hugging lingerie that will love you regardless of your shape or size. It is also a great unisex item that your partner will enjoy too!
Carmen is the perfect sleepwear garment. It is the best sleepwear you will ever have. No exaggeration. The soft lace shoulders will not move, the front lace is soft and the microfiber bottom is soft, supportive and comfortable. The front section is cut to support your package while allowing enough room for comfortable expansion and an uninterrupted sleep.
And of course there is another new Lara too. After eight years of my constant lingerie addiction, Lara (wife of more than 2 decades!) is going to take on the day to day running so I can concentrate on some other projects. Maybe our lingerie needs a women’s touch? Either way, please make Lara welcome!
To mark the arrival of Lara, Lara and Carmen, we are currently doing 30% off across the store. Just use the coupon code word bodysuit to take advantage of the offer. Minimum spend is $30. Ends August 20.
So you’re looking for something to buy your guy for Valentines day. First, let’s work out where your guy sits in the world of lingerie-
* Is he into lingerie but he keeps a low profile because you’re not into it?
* Perhaps you’re both open minded and love dressing up and having some fun?
* He’s fully committed to lingerie and loves our underwear
* He knows nothing about lingerie but you think it might be fun and kinda sexy to see him dressed up?
To begin, if your partner is into lingerie and doesn’t make any kind of fuss about it even if you know, then choosing something is easy. Because he won’t care what you purchase for him – he’ll just be thrilled that you thought of purchasing lingerie at all! If your guy fits this profile, then pick anything you like and he’ll love you for it! Have some fun yourself and go with Lucy if he’s into thongs and Katie if he prefers briefs.
If you’re both into lingerie then the easy answer is sit down with your guy and choose something together. If you prefer to make it a surprise then you will likely know what styles he likes and doesn’t like. Looking for something feminine in a full set? Try Anneve. Want something comfortable and fun? Try a Katie Romper. Want a comfortable set that’s a little subtle? Retro is the best bet.
Is your guy one of our lingerie fans. Can’t wait for the next new release and has a bit of everything in the drawer? If you know our business model then you will understand that once we sell out of something then it’s gone for good. If your guys has a drawer full of our lingerie then find out what he loves best! Shouldn’t be too hard because he’ll be favoring that special pair of panties or that bra or teddy all the time. Just find out what it is and purchase a couple of them so he has spares before we run out of stock!
Or do you fall into the last group. Perhaps you’re the one interested in lingerie for guys and you want to dress him up and have some fun. But you don’t know how he’s going to take it? Or you’re concerned he may not like the idea? If he’s absolutely a beginner in lingerie and you have no idea what his reaction might be, then go with the PinStripe range. The boyshort, brief and vest are all fairly masculine looking but are made from beautiful soft fabric. If you think he’s a step up from that range and you really want to see him dressed up then we recommend Miranda for a full satin feeling or Heart for a brief playful print.
We have plenty of special offers in place. To be the first to know please visit the homepage, scroll down and subscribe to our newsletter. If you’re after a Valentines gift, enter the code valentine2017 when going through the checkout and receive 25% off your order. No minimum, sale ends February 14th and includes sale items!
What a great time to release some swimwear! Our friends in the northern hemisphere are freezing so the only practical place for many will be in a nicely warmed up spa.
Fortunately, we’re in the middle of a mini heatwave here in Australia so it’s a great time for our guys to try something a little different.
There’s no doubt those of you into lingerie have perused the women’s swimwear range from time to time and considered the idea of having you’re own tie side brief or one piece swimwear to try.
Lucky for you, so have we. And here it is. Much later than anticipated, Tracy has arrived in a brief, halterneck top and one piece. We decided if swimwear was your thing, then you may as well stand out from the crowd and do it in something hot pink!
I can’t imagine too many of you wearing this set on a public beach but if you do, I’m sure it will attract plenty of attention! And you have to send us a pic for our Tumblr feed too please!
To celebrate the release of Tracy, you can receive 30% off when you spend $40USD or more. Buy the brief and top or the one piece alone for a total of more than $40 to receive the discount.
Just enter the coupon code word ‘swimwear‘ when going through the checkout to take advantage.
Limited time only (10 days or until stocks run out) and won’t be discounted again until May/June so take advantage today!
With only a week until our biggest sale period of the year, we’re pleased to announce that Katie has arrived and will be available for purchase from Thursday November 24th.
The Katie set is comprised of a lovely blue fabric that is almost sheer, with black lace edging. The soft bra and panty will be on high rotation in your lingerie drawer but we’re even happier with the design and fit of our first romper outfit!
Made with a full front, open back, crossover straps and cute shorts on the bottom, the Katie romper will be a favorite.
Receive great discounts on Katie and previous releases during our Thanksgiving/Cyber Monday sale period. For the best offers, visit our homepage and subscribe to our mailing list today!
We’ve been having a bit of a look at the past 12 months to see what we’ve achieved in the world of men’s lingerie.
It’s been a great year with a few new designs. Genevieve was certainly a big winner with everyone and many will notice we’ve already sold out of the Large and XL bras. Genevieve took the mantle of our fastest seller. For a while.
Monique was the next release and she has been the quiet one with subdued sales despite being one of the most comfortable bras in the range.
Our next release was Rachel and she could easily be confused as Genevieve’s sister. They have the same lines, same look although the Rachel bra is slightly larger in sizing. Rachel Teddy proved to be a winner with guys loving the thong back!
Anneve arrived and has taken over the title of fastest seller from Genevieve, but fortunately we made a few more of her so she will likely remain part of the family a little longer than the Genevieve bras. Anneve also marked our first attempt at a babydoll style and that has also been popular.
Vanessa proved to be a bit temperamental and arrived later than expected. The Vanessa skirt turned out to be a big winner with everyone, though the teddy was a bit of a failure! We gave away about 500 of the teddies due to a button fail in the manufacturing process.
Tiffany is our most recent arrival and she is gaining in popularity. The bra is the stand out winner here and it’s a style we may do again at some stage.
In other news we updated the store at the beginning of the year and added bigger pics and improved usability for visitors. The old store was a bit clunky and despite a few minor issues, the transition has been surprisingly smooth.
I was also fortunate enough to travel to Guangzhou and tour the factory where our garments are made and also meet with the technicians that put up with my constant pattern changes and adjustments! The meetings seemed to go well, although they may have been cursing me without my knowledge. It was a great experience and I’m hoping to head back over in 2016 for a few days to confirm release plans for 2016/17.
USB Pen Giveaway
We had a giveaway a few months ago after I got a little carried away and purchased a heap of branded USB pens for customers. They were loaded with a personal message, some pics of our early releases and a copy of our latest video. Which reminds me, I must upload that video onto YouTube soon too!
Cyber Monday this year proved to be pretty big too! The cyber Monday and our stocktake/birthday sale in May/June each year are our biggest sale periods. It’s a great time for current customers to grab and extras of your favorite garments and also for new customers to grab a bargain.
Possibly the biggest news for HommeMystere as a business was that we moved into bigger premises this year. It was a pretty big leap from our previous place and so far it’s proven to be a great move. We’re also cleaning up some space for a display area and fitting room for customers that want a more private and personal experience.
We will plan an open day and then trial clients via appointment to see if the experiment is a success. If you live in Australia and genuinely think you will take advantage of the opportunity to have a personal appointment, I’m happy to hear from you now. We’re located on the southside of Brisbane and appointments will be weekends only.
With all of this happening in 2015, I can’t wait to see what will happen in 2016!
You might have seen in an earlier post that sometimes things don’t always go perfectly to plan. But that’s understandable. If designing, manufacturing and retailing lingerie was easy then everyone would be doing it.
But it was still disappointing to discover our final production run of Vanessa teddies didn’t go quite according to plan. Though incredibly comfortable, we were getting a few emails to say the snap crotch buttons were not all staying closed all of the time.
So we’ve been considering what to do. We could possibly sew them up, or cut them up and use as polishing rags on my old Hyundai or maybe even give them to a charity for clothing perhaps? In the end we decided to give them away.
Want to know what the fault is with these teddies? The teddy has a snap crotch held together with three little push buttons. The feedback we’re receiving is that on the odd teddy, one or more of the buttons will not stay connected while moving around. That’s it! Everything else is perfect! We haven’t heard of all three failing so you’re likely to receive a decent piece of lingerie.
To get one, all you have to do is place an order valued at over $30 USD. Based on the size of whatever you order, we will add a teddy. This is only until stocks run out and although we have a lot of theses teddies, some sizes will run out sooner than others.
We’ve been remarkably fortunate to receive quite a bit of media coverage over the past couple of years. ?For many customers and visitors, it’s as if HommeMystere has just arrived on the scene and we’re an overnight sensation! ?Nothing could be further from the truth. ?It’s taken a lot of hard work, money, faith and above all else, passion.
Until you actually begin doing something you really really love and have had an interest in for what seems like forever, you never quite understand what ‘passion’ for your work means. ?You can like your job, or even love your job! ?But does it keep you awake at night? ?Are you constantly thinking of what you can do better? ?How you can improve something? ?Does it consume you? ?That’s what HommeMystere is all about for us.
So when the media comes along, it’s as much an experience for us as I’m sure it is for the agency or reporter. ?Two recent articles from Fusion and Mic.com highlighted a few points for us. ?Firstly, there is still the focus on the sexuality of the guy that likes lingerie. ?Is he gay? ?He must be. ?Or he must be bi at least! ?There is always an interest in that area.
But something else is happening. ?There is more of an acceptance that lingerie exists. ?There’s an acknowledgement that some guys like briefs with a bit of lace or want to wear a bra or sleep in a soft one piece teddy. ?And guess what! ?Like girls, some guys can look pretty damn good in a thong!
It’s also enlightening to receive feedback from customers. ?We knew there were plenty of guys that hid their lingerie habits but we were pleasantly surprised to hear how many shopped with their partners too!
Men’s lingerie is harmless fun enjoyed for a variety of reasons. ?But only those of us with the lingerie addiction know just how passionate guys can be about lingerie….It’s a cycle of indulgence,?enjoyment, guilt, purge and acceptance.
I was of the understanding that Valentine’s Day was a celebration where couples exchanged gifts as a sign of their mutual love for each other. ?Though it seems to be evolving into a one way exchange where guy’s are buying gifts for their girlfriends with little hope of receiving something in return.
Of course, guys expect something in return, but it’s not a physical gift you can just go into a store and purchase on credit card. ?Guys prefer to be shown appreciation in other ways.
Examples of Valentine’s Day fails are everywhere particularly with autocorrect?but here’s a few things I’ve learned about giving gifts.
It’s the gift that counts. ?All that crap about the thought is just that – crap. ?It’s like when she says ‘do whatever the hell you want’. ?It doesn’t mean you can smoke cigars in the house, spend the kids college education money on a Harley or anything like that. ?It’s actually a threat. ?She means ‘if you do that, I will tear your balls out with rusty pliers’.
Same with the Valentine’s Day gift. ?Don’t buy her fake flowers, buy the real ones. ?You know, the $100 bunch that will wither and die within the week – much like your sex life if you get her the fake ones. ?And don’t get them from the local cemetery.
Chocolates are a great gift but make sure they’re top quality and something she likes – not what you like. ?Also, make sure they’re not ‘low fat’ or sugar free and don’t include a gym membership. ?In fact, don’t ever give a gym membership to your girlfriend / wife for reasons you should understand.
Lingerie is popular gift too, but it doesn’t have to be red!?Something skimpy and sexy is great but she really wants something that is comfortable too.?Take a bit of time to investigate before you wander into your local lingerie store or shop online. ?Get the sizes of what she already has in the lingerie draw so there’s a better chance of getting the right size. ?And it doesn’t have to be a crotchless thong and peekaboo bra. ?Something tasteful and understated can be sexy too and she’ll realize you put some thought into it.
For guys, of course we recommend our lingerie. ?We’re seeing the popularity of sexy underwear for men growing year on year and Valentine’s Day is a great reason to give it a try. ?I’m sure there will be plenty of newbies getting something sexy this year saying ‘it seems so wrong but it feels soooo good’!
So ladies, take our advise and get him some underwear that’s fun and sexy and comfortable. ?You’ll want them for yourself.