With the Aussie financial year behind us, we recently decided to change the warehouse layout of our lingerie. Now we have entered our ninth year it’s sometimes difficult to remember where we started and how we have grown over the years.
So when we recently began adding some shelving to assist in the layout of our little warehouse, we decided to have a look back at where we began.
Like any small business, we started off from home with a few plastic boxes to hold the lingerie. At the time we were making just a few of each size. Literally. So if you ever purchased a Taboo garment, they are pretty scarce now! While we couldn’t find any pics of the first few ranges of lingerie, we did find this one. Don’t mind the mess. It was pretty crazy for a while dodging boxes around the house!
Then we made our first step into outside storage. It had to be somewhere close, gave good access and was secure. We found a storage company renting single garage space with roller door but no power. It was pretty cozy but we managed to get things done there for about 18 months before we outgrew the space.
After getting tired of moving cartons, squeezing in and out of the place and worrying about weather intruding into the shed, we moved on to something bigger. It was time to move into a double garage space at a different location and it even had a powerpoint! We could make up orders at night and even have a heater for the winter. Luxury.
After growing even more we decided to make a leap into a real industrial unit with normal rent, access to the internet, power and phone. Heady days. It was a decent size lease and what we would describe as feeling like it was a ‘real’ business. Not just a fun hobby to do at night and weekends. There was plenty of space and we set up for the long term.
There was still some spare room at the front of the warehouse so we decided to go crazy and design a showroom any lingerie loving guy (and plenty of women) would be pleased to visit. It wasn’t pretty at the start but it soon turned out to be something special.
Some nice carpet, a bit of colour, a chandelier, wallpaper and nice lingerie. What more could you want.
Unfortunately we didn’t get as many visitors as we hoped -although those that did come in certainly enjoyed the experience. Then we had suffered a hit when our lease was unexpectedly ended early. All that setup for nought. And we had to move quickly. So we moved into our current position and have recently added shelving to enable easier picking of orders and to tidy up the place.
A showroom might still be on the agenda for one day but for the moment we need to regroup, expand our range of lingerie and and build the online business.
We think we can stay here for a few years yet provided our lease continues to be renewed. Fingers crossed we can outgrow this place too one day!
None of this would be possible without the continued support from all our customers. Makes us wonder where we might be in another 5 or 10 years!
Well it’s great to be back from Vegas. I think there should be a warning as you enter the city limits that clearly states you can only stay a maximum of 3 nights. More than a week is not good for the body..
Now that we’re back we have the final release from our 2016/2017 collection now available. Frida is a pink cotton and chiffon set comprised of a panty, bra and teddy. The teddy was a late change from a cami so there are no model pics as yet. We will update that once we complete our 2017/2018 model pics.
For those of you that wanted a padded bra the Frida bra is once you will love. We have created a padded bra with underwire tubing but WITHOUT the underwire. This allows the bra to hug your body while still maintaining the shape of the cups. The cups designed to be between a B and C cup size to allow for inserts too!
We also went with a late change and made a cotton and sheer matching Teddy rather than the cami we had initially planned. The Teddy in cotton is a great sleepwear garment you will absolutely love.
End of Financial Year
June 30 is the end of the financial year in Australia and to appease the accountant and tax man I need to clear some stock quite quickly. So for that reason we will be offering the following garments (and Freda) at 50% off for a limited time. Please use the coupon code Freda when going through the checkout to take advantage.
We’ve just returned from a personal trip to Las Vegas to celebrate a birthday milestone. Eight nights in Vegas is clearly too much in one go and I’m surprised booking agencies don’t have pop up warnings against staying more than a few days!
But it’s a great place to go out with friends and we may even do something similar in another 10 years or so if the body is up for the challenge.
Aside from the usual tourist things like the Grand Canyon, Hoover Dam and shooting weapons which are foreign to us in Australia (my thumb will recover from the 44 magnum I’m told!), there was one thing I did notice around the strip and Freemont Street.
People wear anything they want in Vegas. Seriously, on several occasions I thought mangerie is pretty tame compared to what was going on around some of those casinos. But I also realised that just because you can wear something, it doesn’t mean you should!
All in all it was great trip and the hospitality from everyone we met was incredibly friendly. A special thank you to the staff at Ellis Island Casino as we pretty much adopted the place as our Australian base due to the great service, affordable drinks, fun gambling and the chicken fried steak.
Apologies to anyone that may have received hearing damage from our group singing Aussie songs at all hours of the night and requesting Cold Chisel, AC/DC and Men At Work from anyone with a musical instrument.
The show highlight had to be Absinthe at Caesars which is the most politically incorrect funniest jaw aching show I have ever seen. But take this tip and do not, under any circumstances book seats close to the stage unless you want to be part of the performance or have a desire to be insulted continuously throughout the show! Very very crude and funny.
While in Vegas it became clear very early that I was not going to make a fortune gambling and so we spent most of time touring the area and visiting the various bars.
We also decided to have our birthday/stocktake sale in preparation for more stock that is due to begin arriving mid June.
For just a few more days we are offering 40% off across the store if you use the coupon code vegasbirthday when going through the checkout. Sale ends next week!
I think it’s time to reward all of my blog readers with a freebie. I’m sure both of you are a little bored with my intermittent posting but in my defense, I’m a man of few words.
In an earlier post you may have seen how much I raved about our Taylor Teddy. I wasn’t kidding, it’s easily the nicest Teddy we have made in terms of fit and comfort. Wear it to bed, wear it out under clothes or wear it alone around the house, it’s a super comfy piece of lingerie. But as has happened once before, there is a little issue with the Teddy. This time the Teddy is perfect in every sense except for some minor discoloration in the peach fabric.
So instead of going through the whole return it to the factory and get more made and sent to me and so on and so on, I have a better idea. It’s far more fun and rewarding to give them away. Kind of. Because there is a catch.
How do I get one of those Teddies?
Step 1. Place an order with us valued at over USD $70.
Step 2. When going through the checkout, tell us what size you want in the notes section. Get it right though because there are no exchanges on the freebies!
Measure your chest — Small – 30″ to 35″
Medium – 35″ to 40″
Large – 40″ to 45″
XL – 45″ to 50″ – Sorry, the XL’s have all gone!!!
Step 3. Wear your lovely Teddy with a smile and rejoice at my misfortune.
We finally have Sandra available in our store! Woo Hoo! She is the second last set from our 2015/16 Collection with just one more set left to arrive. Sandra’s family comes in a full panty, soft cup bra and there was a late decision to include a thong just for fun! Read about her in the store and please pay close attention to the Product Descriptions for each garment so you get the sizing right.
Sandra is a nude/black mix with black lace and highlights on all three garments.
Our Sandra thong was such a late addition to the set we didn’t have time for model pics. They’ll have to wait until our next photo shoot! Note the cute lace pattern on the back.
I was fortunate enough to visit our manufacturer in China last month and begin planning our range for release over the second half of 2016 and first half of 2017.
I’ve gone a little more ambitious for the next range and included a swimwear set and a piece of sleepwear as well. Plus there will be a range of bra/panty/lingerie as well. If all the samples are successful, you should be in for some lovely lingerie over the next 18 months!
Below is a pic of one of the sample rooms in China during a break in planning.
It was great to get back to China again and catch up with the people that work in the business there. The hospitality is second to none and it’s interesting to see a culture with such a long history. Except for the taxi drivers. I think taxi drivers are the same all over the world.
We still have a couple of releases from the 2015/16 year to go and I expect the Sandra set to be available by April 11th or 12th at the latest. I did add a thong to the set very late and after the model pics had been taken so just static pics for that.
I also discovered an issue with the bra and despite the fact that I love it, the band doesn’t offer as much stretch as I anticipated. So I’ll be releasing it with an extender so it will fit correctly and sending one out with every Sandra bra sold.
If you’re a Newsletter subscriber, you will receive a notice and a substantial discount as soon as it becomes available. I’ll also be having a bra sale at the same time so if you’re into bras, get onto our Newsletter to receive the offer.
Has it really been a month since my last post?!? Time flies when you’re trying to get a new Showroom up and running!
We’re pleased to say our Showroom is just about complete. We’ll be having a soft opening this Sunday, January 24th from 12pm to 4pm so visitors can check out the range and have a meet and greet, ask questions, give feedback and so on. There are still a few final touches to go on, but we’re sure you will be suitably impressed with what is possibly the only dedicated men’s lingerie showroom ever opened.
For those of you in Australia, you can now make an appointment for a private visit. We’re only making a few Sunday’s available and depending on demand over the next week or so, we will cut or add days accordingly.
If you are visiting from interstate or overseas and wish to visit outside of hours, please let us know and we will do our best to accommodate your schedule.
Update: Thanks to the guys that came in on Sunday. I appreciate it was pretty late notice and I was a bit concerned when no one showed up for a while! But eventually we had a few visitors that took the opportunity to try a few garments on and also take home a freebie or two!
We will keep appointments open for the next couple of Sundays then drop them back to once a month or so. In the interim I’ve had a few guys contact us via the site and request mid week appointments and that’s fine too. Wherever possible I’ll work with you.
You might have seen in an earlier post that sometimes things don’t always go perfectly to plan. But that’s understandable. If designing, manufacturing and retailing lingerie was easy then everyone would be doing it.
But it was still disappointing to discover our final production run of Vanessa teddies didn’t go quite according to plan. Though incredibly comfortable, we were getting a few emails to say the snap crotch buttons were not all staying closed all of the time.
So we’ve been considering what to do. We could possibly sew them up, or cut them up and use as polishing rags on my old Hyundai or maybe even give them to a charity for clothing perhaps? In the end we decided to give them away.
Want to know what the fault is with these teddies? The teddy has a snap crotch held together with three little push buttons. The feedback we’re receiving is that on the odd teddy, one or more of the buttons will not stay connected while moving around. That’s it! Everything else is perfect! We haven’t heard of all three failing so you’re likely to receive a decent piece of lingerie.
To get one, all you have to do is place an order valued at over $30 USD. Based on the size of whatever you order, we will add a teddy. This is only until stocks run out and although we have a lot of theses teddies, some sizes will run out sooner than others.
Doesn’t time fly when your playing with lingerie! Since releasing Anneve last month we’ve been extremely busy. Anneve has been very popular and our fastest selling garment since Genevieve.
Our next set is Vanessa and we expect her to arrive before September 12th. Vanessa is a set made up of a sheer teddy (with snap crotch), lace back thong, sheer soft cup bra and a cheeky micro skirt!
We’ve often been asked for a teddy with a snap crotch and the overwhelming feedback is also for something sheer and with a full bum. So we are hoping you love this teddy which will also be available in 4 sizes.
Our thong has a lace back similar to the Frill thong and lined front. The perfect garment to wear under the micro skirt!
Stay up to date with the next release and take advantage of our introductory discounts only available to subscribers. Scroll to the bottom of our Home Page and enter your first name and email address to receive our Newsletter. You’ll receive an introductory offer, advance notice of what we are planning throughout the year and more great offers next month!
Update: Vanessa Now available – Use coupon code word ‘vanessa15’ and receive 20% off until the end of September!