Guys shopping for lingerie – does this sound like you?

You know what it’s like. ?You walk past the lingerie section in a department store casually eyeing off the women’s briefs in every colour imaginable. ?You know, instantly, in a split second glance, what you like. ?And more importantly, what will fit.

You check the brief and think ‘they look nice’ then notice the centre seam and think ‘no good to me, move on’ until you see something without the seam. ?You realize the crotch width on the next one you like is too narrow, without even getting close to the hanger.

So you move on. ?Until you see something that grabs your attention. ?It’s ten paces away but you already know it’s the right style, it has no centre seam, frontal width is ok, colour is not your favourite but it’s close – and maybe there’s more choice on the other side of the rack. ?All you need now is to find them in your size – which of course you know. ?Because you can convert almost every women’s brand sizing to your own without even thinking about it.

Then as you get close, you realize the fabric hasn’t got enough stretch, you got all excited for nothing because these are just not going to work. ?But you note the brand because they might have something else suitable and you can hunt them down later.

Does this sound familiar? ?It’s annoying after a while isn’t it. ?Because it’s bad enough trying to find something you like, let alone being stalked by shop assistants that have no interest in serving you. ?And you thought to yourself, ‘if only I could just make what I want it would be so much easier’.

Well it’s not much easier but designing is far more satisfying. ?Not just because we get to design what we like – but because we get to design what you like.

And the best thing about designing lingerie for men? ?Plenty of samples and experimenting with different designs. ?If you’re a guy that’s seriously into lingerie, you would be extremely envious….

Wives and Girlfriends

One of the most common emails we receive relates to women.? Specifically, “how can I tell my wife/girlfriend that I like wearing lingerie”? or “my wife/girlfriend doesn’t understand/approve of the fact that I like lingerie.”

So we thought it was time we tried to reassure the wives and girlfriends that just because their man likes a little bit of lace, he’s no less manly than when he wears cotton briefs.

One of the biggest obstacles for women understanding men’s lingerie is usually the guy’s inability to explain why he likes it in the first place!? And the reason he cannot explain it in simple terms is he probably doesn’t know why himself.

Firstly, we need to make something clear.? There are men that like men’s lingerie, men that like women’s lingerie, men that believe wearing lingerie made for men defeats the purpose.? Clear as mud right?? Well it can get even more complicated.? And the reason for that is because all men are different.

Just because we make lingerie doesn’t mean that every single guy (or girl) that makes a purchase buys a bra/panty set or a teddy.? Guy’s into lingerie fall into various groups.? Some only like briefs, some thongs, some both, some bra/briefs, some brief/teddy and so on.? You get the idea.

So back to why guys wear lingerie.? For some, but probably the minority, the reason is just fit and comfort.? There’s no denying lingerie designed for guys is very comfortable.? Light fabrics and soft laces are way better than some of the cheapo elastics used in the majority of men’s underwear.

But for the majority of men, the reason is simple.? A guy can wear something very sexy under his clothes that only he knows about.? It’s taboo, frowned upon socially, causes confusion from both men and women and he can wear it without anyone’s knowledge.? Regardless of his standing in society, he can wear this without his friends, colleagues or family having a clue.

If he’s an executive, a professional in his field, a tradesman or truck driver, he can keep his outward persona as per the expectations of others, while indulging in something that makes him feel good about himself.

So ladies, he’s no different to the guy you started dating or married or hooked up with except that he likes to have a little fun now and again.? The fact is that many guys start wearing women’s underwear in their teens (usually their mother/sisters underwear) and it becomes an on again off again addiction for the remainder of their lives.

We see many comments from women stating “My man would never wear that” or “I’d be out the door so fast if I ever found my husband wearing panties”.? We really cannot understand why a little fabric and lace would make such a difference to the perception of a partner.? And to be truthful, guys are actually quite adept at hiding their lingerie ways purely for this reason.

So ladies, your man is going to indulge regardless of what you say, and the end result will be an invisible wedge in the relationship.? If your man has broached the subject with you, at least have the courtesy to listen and make an attempt at understanding what he’s saying.? If it’s any consolation, we get plenty of correspondence from partners that don’t have a problem with it and they love the results in the bedroom!

Also keep in mind that if your man is into lingerie, allowing him to buy his own will stop him stretching yours in all the wrong places!

Live a little, have some fun, and don’t think your relationship is over just because he’s into something that allows him to feel good about himself.

If you have any queries or comments, please feel free to email us at info@hommemystere.com.? We’d love to hear from women that have had ‘the conversation’ with their partners.

The Good, the Ugly and the Funny

Getting a LOT of media attention certainly gives us some perspective on what the wider community think about lingerie for men. ?We always believed the results would be influenced due to the fact our supporters prefer to be discreet, and are therefore less inclined to have anything to say. ?We’re still amazed at how many women would ‘run a mile’ if their husband liked lingerie. ?No wonder we have to ship to unusual addresses so often!

Here are some of the comments that grabbed out attention and what we thought of them.

Comments we like

  • “It’s funny how many people are offended by the idea of a “man” wearing something they’re probably never going to see him wearing.”
  • “Oh come on folks..don’t be haters 🙂 ?Yeah, it’s a little bit odd. But if some men want to give “frillies” a try, then why the heck not? ?Live and let live.”
  • “Unless you’re a nudist or just wear potato sacks, EVERYTHING you wear is a costume of some kind. It’s just that we, as a society, have determined that some “costumes” fit the acceptable cultural norm and are just called clothes. Men, why do you wear a strip of silk cloth in front of your shirt when you want to look serious and businesslike? Because that is part of the culturally accepted business costume. My point? Dress in what makes you happy, you’ll find yourself happier. duh. ?(footnote: when at work, where what makes your boss happy. duh.)”
  • “I hate to tell you…..but more men like to dress in ladies underwear than you can ever imagine, they don’t all consider themselves to be CD’s or TV’s. Ladies, you ALL need to check your drawers because I bet an awful lot of you “share” your underwear with your man, you just don’t know it.” ?Yep, got it in one with that comment..
  • “Here’s a wake-up call. We’ve gone metrosexual now. Men use beauty products. They moisturise. They take two bottles into the shower. Get used to it. What is it about transvestism, even at this level, that people find so threatening? Ladies, do you think he’s going to love you any less? Perhaps find himself a boyfriend and settle down with his and his matching Weimaraners? Or is it that if you fancy him in a pair of knickers, it might make you question your own orientation? Men, are you worried that, after one pint too many, you might not be able to tell the difference? Or that you might no longer care? These are your own insecurities, people, and you show yourselves up by displaying them here. Cross-dressing harms nobody, and women have been getting away with it for years. It might offend some when a man does it, though perhaps we should be asking ourselves why.”?We had to show this simply because he put so much effort into the comment!
  • “Come on lads we have all dressed up in the Mrs underwear for some bedroom fun. ?OH! Just me then? ?If my wife wanted me to dress up in this for some bedroom fun then I would do. After all she dresses up for me. ?Each to their own.”
  • “I’ve been wearing bra and pants for years…………………………ever since the wife found them under the backseat of the car !!!!!” -?This is a familiar story. ?Get discovered, and either own up or pretend you’re having an affair to hide the secret..
  • “Doesn’t do it for me !! but some men like to dress up so at least the can go and get their own now !!” -?Yep, that’s the point.
  • ?”if my husband had a fetish like this, i would totally buy it for him” -?Lucky guy!

Comments we weren’t quite so fussed about.

Clearly, there are some people that aren’t potential customers. ?We decided?not?to show some of the particularly troubling comments here.

  • “How ugly. How disgusting. What filthy freak came up with this! What kind of woman would let a “man” who wants to wear?women’s underwear near her? People do not know when they should be ashamed. Filthy disgusting pigs.” -?We’re still feeling clean and surprisingly unashamed..
  • “This is yet another step in the prefabricated moral decline of our society. Is it any wonder why we have kids killing each other, dope on every corner, and politicians that squander trillions in dollars, babies on food stamps/welfare. THIS IS WHY” -?And we’re really sorry about that meteor shower we caused the other day too..
  • “omfg… my bloke would be so far out the door if he ever wore anything like this… jesus christ… it may sound sexist but us girls can pull off wearing mens boxers but men can definitely not pull off wearing ANY of this GROSS!!!!!!!” -?Ummm, yeah it does kinda sound a bit sexist and I think we both now realize that you DO wear the boxers in your house..right?
  • “Any man who wanted to wear these would get the boot from me double quick!” –?Phew! ?Thanks for clearing that up but guys are wearing it for themselves – not you..
  • “speechless”?– Good one! ?Let’s keep it that way eh? ?And maybe tell your friends..

Comments that were a little funny.??They made us laugh a little bit, but most were a little too descriptive to place here.

  • “My eyes! My eyes!!”
  • “Okay, maybe the internet wasn’t such a great idea after all.”
  • “Think this company is going to go BUST”?– Thanks for palm reading! ?Should we shut down now or do you think we can run for another week? ?Oh hang on, I just noticed we’re getting busier..
  • “None of the blokes I know would wear this kind of gear and if they did their wives would laugh them out of the house. I am in OZ and had not heard about this company until I read this article” -?I’m sure you know those blokes pretty well and you sound like you would be the first one they’d tell if they wanted advice on lingerie..

Read something you thought was good or funny? ?Feel free to let us know

 

What’s next for HommeMystere?

We’re gradually catching up with correspondence from the past couple of weeks while also despatching orders to new and current customers worldwide.

We’ve also ordered more stock to cope with the unprecedented demand and are working hard on new lines for the September International Lingerie Show in Las Vegas.

Our new briefs, the Dorothy and Scrunchy, have arrived in both Australia and United States with the United Kingdom to receive theirs early in the second week of May. ?Both the Dorothy and Scrunchy have been popular since listing on the site and we also have several samples with radio stations in Australia, New Zealand, Canada and the United States so their feedback should be fun!

Our Newsletter is due to be sent out to subscribers early next week so if you want to hear more from us, then visit our home page and subscribe.

Want to keep up to date even more? ?Then follow HommeMystere Australia or HommeMystere US on Twitter.

FAQ from the media

We have certainly responded to plenty of questions from the media over the past couple of weeks, so here are just a few of them, along with our response-

Q: What made you decide to make lingerie for men?

A: Why not? Men’s underwear has been much the same for many years. ?The same styles, same patterns, same fabrics. ?We decided to step outside the square and manufacture briefs made with satins, lightweight microfibre blends and add a little lace and or accessories for fun!

Q: The bras, why a bra when there’s no reason for a guy to wear a bra?

A: Why does everything we wear necessarily have to have a function? ?Admittedly, bras were not something we initially planned on designing. ?However we received overwhelming correspondence from visitors and customers asking us to manufacture several new garments. ?So after looking around on the web, we discovered no one was designing anything suitable for guys that ticked all the boxes, so we went ahead and designed a few different styles. ?Feedback indicates our customers like the feel of the garment and they are a very popular item.

Q: Do you have a lot of gay customers?

A: We do not ask our customers about their personal lives prior to making a purchase. ?However, based on our early research, we believe that the majority of our customers are married. ?Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality.

Q: Your recent appearance at the International Lingerie Show appears to be a successful PR stunt. ?What will you do next?

A: Contrary to speculation, the ILS and runway show was not a stunt. ?In fact we exhibited at the Show in September 2012, and there was a great reaction at the time, but no major media attention. ?We also had guys on the runway in September and that was to showcase our collections to retail buyers. ?The same reason we exhibited in April 2013. ?And the same reason we will return to Las Vegas in September 2013.

Q: Where do you sell the most garments?

A: The United States is our largest market. ?We established a distribution network there early and followed up by placing stock in stores across several states. ?Our next largest markets are (equally) the UK, Canada and Australia. ?We also have a distributor in the UK that services our European market.

Q: What are your thoughts with regard to negative comments from the community and on social media?

A: We understand we are servicing a niche market and not everyone will understand our business model. ?It would not be uncommon for men to openly criticise our garments, then follow up by ordering something from our line and having it discreetly shipped to an alternative address.

Q: Do you think men’s lingerie will go mainstream?

A: I don’t think you will see HommeMystere in your local Macy’s, Debenhams or David Jones any time soon, but I believe we’re on the right path. ?We already stock a few lingerie stores in the US, so as men’s lingerie becomes more socially acceptable, we’re confident that trend will continue.

 

CNBC getting into the spirit of HommeMystere

CNBC are getting into men’s lingerie with a discussion on Squawk Box. ?And for the record guys, it does happen in New Jersey and we have a stockist there right now! ?We also think Joe was pretty enthusiastic about our lingerie.

View the video and decide for yourself here!

They also decided to have a pillow fight and post the photo.

View the pic right here

Joy Behar’s ‘Say Anything’ engages in a light hearted debate about lingerie for men

See the video here

The Courier Mail Brisbane decided to ‘road test’ our lingerie

Read about it here

 

Jimmy Kimmel on HommeMystere and other news

Looks like Jimmy Kimmel has taken to men’s lingerie. ?The Jimmy Kimmel Live Show in the United States has created an advertisement after hearing about HommeMystere.

Check out the spoof advert here!

I spoke with the Huffington Post this week too. ?It was meant to be an on camera interview, however the string joining the two cans broke somewhere between Brisbane and New York.

See the story here!

Conan O’Brien mentions lingerie for men in his monologue. ?We can only assume he heard about us. ?If you can sit through the ad at the beginning, it’s at the 4 minute mark. ?We can send you something clean AND sexy if you want Conan.

View and listen here!

What the media say about lingerie for men!

After four years selling lingerie to a broad cross section of guys around the world, HommeMystere has become an overnight sensation. ?Following our successful showing at the International Lingerie Show in Las Vegas, we’ve been stormed by the media around the world.

HommeMystere went worldwide after the first story appeared on VegasSeven and was republished by?Slate in the United States (shame about the pic used!), and was picked up by the Daily Mail in the UK and?The Sun, (they didn’t pick up the ‘polka dots’ are love hearts!).

Since then we’ve been on PerezHilton, Metro UK, 2DayFM Australia, Gothamist, BILD Germany, Cosmopolitan US, Marie Claire in Russia and too many more worldwide to mention.

The most interesting Media? ?Well, an impromptu?Skype?interview with a South Korean TV Show called the verandah Show (and still yet to air) was different. ?Aside from having had a few evening drinks and being totally unprepared, the conversation in broken drunken Korean/English was entertaining to say the least!

Another fun interview was with KiSS925Toronto in Canada. ?Their interviews with people on the street were funny, and I think the guy Mocha might be turning a little?!? ?Host Roz is already there by the sound of him. ?Maybe we should name a style after him. ?You can listen to the audio and make up your own mind!

In the video department, we’ve had mentions on Fox 5 TV Las Vegas, in an interview with Lynn Comella, ?We’ve also had a mention on RightThisMinute?and have a look at the chat on The Dish.

We’re aware of more media coverage still to come. ?We’re keeping an eye out for a mention on a celebrity TV show in the UK. ?Should be interesting..

Vegas Seven Magazine

How did men’s lingerie gain worldwide attention?? Well you can thank Lynn Comella and Vegas Seven Magazine for the initial article that led to all the attention.? Lynn watched the models on the catwalk at the International Lingerie Show and dropped into our booth for a chat.? From there it was picked up by other news agencies around the world with everyone wanting to know about lingerie for men.

Perhaps mainstream isn’t too far away after all.? We’ll add as much of the media information here that we can, though visitors may need to translate a few of the foreign ones for us!

Oh, and if you’ve seen anything in print about HommeMystere, let us know.? We’d like to see it so perhaps we could negotiate something…

Men’s Lingerie goes Viral!

Wow! ?After four years, HommeMystere Lingerie for men has become an overnight sensation worldwide!

There’s been so much written, reported, and said about us since the International Lingerie Show in Las Vegas earlier this month, we decided to start this blog. ?This will allow us to keep you up to date with what’s been happening and also provide us with an opportunity to respond to the huge number of?inquiries we’ve received since the Show.

So as soon as we catch up on all the orders, respond to the latest round of media requests, we’ll get back to you with the latest news, views, and info regarding HommeMystere Lingerie for men.