New online store up and running

I have often heard that most new businesses fail in the first five years. So it’s pleasing to know that not only are we now in our sixth year of operation, HommeMystere continues to grow and the outlook is bright.

It was time for us to upgrade our online store and website to reflect the HommeMystere label. After some teething problems, checking our systems and trialing as many areas as possible, we are confident the store is ready for just about anything!

The continuing growth and success of HommeMystere comes down to having an absolute passion for what we’re doing, a keen interest in all things business related, and most importantly, a very loyal and interested customer base. I’m sure lingerie for guys will continue to be somewhat of a niche product for years to come, but in a global environment, even the smallest niche can encompass a huge number of people.

We are forever grateful to our clients for the support we receive and the opportunity to pursue our passion, lingerie.

View our latest Media Release.

The Media Focus is Changing

We’ve been remarkably fortunate to receive quite a bit of media coverage over the past couple of years. ?For many customers and visitors, it’s as if HommeMystere has just arrived on the scene and we’re an overnight sensation! ?Nothing could be further from the truth. ?It’s taken a lot of hard work, money, faith and above all else, passion.

Until you actually begin doing something you really really love and have had an interest in for what seems like forever, you never quite understand what ‘passion’ for your work means. ?You can like your job, or even love your job! ?But does it keep you awake at night? ?Are you constantly thinking of what you can do better? ?How you can improve something? ?Does it consume you? ?That’s what HommeMystere is all about for us.

So when the media comes along, it’s as much an experience for us as I’m sure it is for the agency or reporter. ?Two recent articles from Fusion and Mic.com highlighted a few points for us. ?Firstly, there is still the focus on the sexuality of the guy that likes lingerie. ?Is he gay? ?He must be. ?Or he must be bi at least! ?There is always an interest in that area.

But something else is happening. ?There is more of an acceptance that lingerie exists. ?There’s an acknowledgement that some guys like briefs with a bit of lace or want to wear a bra or sleep in a soft one piece teddy. ?And guess what! ?Like girls, some guys can look pretty damn good in a thong!

One of our early garments
Decent butt wrapped around one of our early release thongs

It’s also enlightening to receive feedback from customers. ?We knew there were plenty of guys that hid their lingerie habits but we were pleasantly surprised to hear how many shopped with their partners too!

Men’s lingerie is harmless fun enjoyed for a variety of reasons. ?But only those of us with the lingerie addiction know just how passionate guys can be about lingerie….It’s a cycle of indulgence,?enjoyment, guilt, purge and acceptance.

There’s nothing better…except perhaps sharing lingerie..

Sharing China Doll Bras
Sharing China Doll Bras

CNBC getting into the spirit of HommeMystere

CNBC are getting into men’s lingerie with a discussion on Squawk Box. ?And for the record guys, it does happen in New Jersey and we have a stockist there right now! ?We also think Joe was pretty enthusiastic about our lingerie.

View the video and decide for yourself here!

They also decided to have a pillow fight and post the photo.

View the pic right here

Joy Behar’s ‘Say Anything’ engages in a light hearted debate about lingerie for men

See the video here

The Courier Mail Brisbane decided to ‘road test’ our lingerie

Read about it here

 

Jimmy Kimmel on HommeMystere and other news

Looks like Jimmy Kimmel has taken to men’s lingerie. ?The Jimmy Kimmel Live Show in the United States has created an advertisement after hearing about HommeMystere.

Check out the spoof advert here!

I spoke with the Huffington Post this week too. ?It was meant to be an on camera interview, however the string joining the two cans broke somewhere between Brisbane and New York.

See the story here!

Conan O’Brien mentions lingerie for men in his monologue. ?We can only assume he heard about us. ?If you can sit through the ad at the beginning, it’s at the 4 minute mark. ?We can send you something clean AND sexy if you want Conan.

View and listen here!

What the media say about lingerie for men!

After four years selling lingerie to a broad cross section of guys around the world, HommeMystere has become an overnight sensation. ?Following our successful showing at the International Lingerie Show in Las Vegas, we’ve been stormed by the media around the world.

HommeMystere went worldwide after the first story appeared on VegasSeven and was republished by?Slate in the United States (shame about the pic used!), and was picked up by the Daily Mail in the UK and?The Sun, (they didn’t pick up the ‘polka dots’ are love hearts!).

Since then we’ve been on PerezHilton, Metro UK, 2DayFM Australia, Gothamist, BILD Germany, Cosmopolitan US, Marie Claire in Russia and too many more worldwide to mention.

The most interesting Media? ?Well, an impromptu?Skype?interview with a South Korean TV Show called the verandah Show (and still yet to air) was different. ?Aside from having had a few evening drinks and being totally unprepared, the conversation in broken drunken Korean/English was entertaining to say the least!

Another fun interview was with KiSS925Toronto in Canada. ?Their interviews with people on the street were funny, and I think the guy Mocha might be turning a little?!? ?Host Roz is already there by the sound of him. ?Maybe we should name a style after him. ?You can listen to the audio and make up your own mind!

In the video department, we’ve had mentions on Fox 5 TV Las Vegas, in an interview with Lynn Comella, ?We’ve also had a mention on RightThisMinute?and have a look at the chat on The Dish.

We’re aware of more media coverage still to come. ?We’re keeping an eye out for a mention on a celebrity TV show in the UK. ?Should be interesting..

Vegas Seven Magazine

How did men’s lingerie gain worldwide attention?? Well you can thank Lynn Comella and Vegas Seven Magazine for the initial article that led to all the attention.? Lynn watched the models on the catwalk at the International Lingerie Show and dropped into our booth for a chat.? From there it was picked up by other news agencies around the world with everyone wanting to know about lingerie for men.

Perhaps mainstream isn’t too far away after all.? We’ll add as much of the media information here that we can, though visitors may need to translate a few of the foreign ones for us!

Oh, and if you’ve seen anything in print about HommeMystere, let us know.? We’d like to see it so perhaps we could negotiate something…