The Media Focus is Changing

We’ve been remarkably fortunate to receive quite a bit of media coverage over the past couple of years. ?For many customers and visitors, it’s as if HommeMystere has just arrived on the scene and we’re an overnight sensation! ?Nothing could be further from the truth. ?It’s taken a lot of hard work, money, faith and above all else, passion.

Until you actually begin doing something you really really love and have had an interest in for what seems like forever, you never quite understand what ‘passion’ for your work means. ?You can like your job, or even love your job! ?But does it keep you awake at night? ?Are you constantly thinking of what you can do better? ?How you can improve something? ?Does it consume you? ?That’s what HommeMystere is all about for us.

So when the media comes along, it’s as much an experience for us as I’m sure it is for the agency or reporter. ?Two recent articles from Fusion and Mic.com highlighted a few points for us. ?Firstly, there is still the focus on the sexuality of the guy that likes lingerie. ?Is he gay? ?He must be. ?Or he must be bi at least! ?There is always an interest in that area.

But something else is happening. ?There is more of an acceptance that lingerie exists. ?There’s an acknowledgement that some guys like briefs with a bit of lace or want to wear a bra or sleep in a soft one piece teddy. ?And guess what! ?Like girls, some guys can look pretty damn good in a thong!

One of our early garments
Decent butt wrapped around one of our early release thongs

It’s also enlightening to receive feedback from customers. ?We knew there were plenty of guys that hid their lingerie habits but we were pleasantly surprised to hear how many shopped with their partners too!

Men’s lingerie is harmless fun enjoyed for a variety of reasons. ?But only those of us with the lingerie addiction know just how passionate guys can be about lingerie….It’s a cycle of indulgence,?enjoyment, guilt, purge and acceptance.

There’s nothing better…except perhaps sharing lingerie..

Sharing China Doll Bras
Sharing China Doll Bras

I love Lucy!

I used to hate the idea of coming up with a name for each new piece of lingerie. ?It was more of a chore than fun, particularly when there are so many options. ?So our recent decision to have our newsletter subscribers come up with a name has been a great idea.

Annabelle?was the first winner for one of our customers from the United States and now we have a new winner from New Zealand. ?Keith has suggested ‘Lucy’ for our open set and says in his email it’s ‘a highly bewitching name’ and ticks all the boxes for him. ?Keith will have a set sent to him as soon as production is complete!

Lucy leaves nothing to the imagination!
Lucy leaves nothing to the imagination!

The Lucy thong is completely open at the front. ?There’s no tucking your package away. At all. ?Ever. ?Lucy is designed to be a fun, sexy garment for play.

Same goes for the bra. ?It’s peek-a-boo design is made for fun and show.

Have some fun.  Be daring with Lucy!
Have some fun. Be daring with Lucy!

The Lucy set is an exhibitionist’s dream and we can’t wait to have it available from mid September!

Now to come up with a name for our next set…

 

Welcome Annabelle!

Adding a new garment to the HommeMystere collection is always exciting. ?Less fun is deciding what to name the garment. ?Sometimes it’s easy and straightforward, sometimes it can be difficult.

Annabelle Panty

 

So lately we have been asking our customers and visitors for suggestions on garment names. ?Some of the suggestions for this set included ‘Azure Pleasure’, ‘Blue Belle’, ‘My Garter Panty and Bra’ and many more.

Ultimately though, we decided to choose ‘Annabelle’ for this release. ?It was suggested by Trent in the US and he has been a fan of HommeMystere for some time. ?Using a female name is something we have considered for previous releases and is something we may continue to use in future.

Annabelle Panty back

 

We’re sure that Annabelle will be popular with out customers and look forward to providing a new style next month. ?Perhaps something a little more risque that our current styles.

Annabelle is available in store now!

Annabelle set

Happy Birthday to Us!

Hard to believe it’s been five years since the beginning of HommeMystere. ?Many people say they would love to start their own business in something they are truly interested in but most won’t. ?How many times in the past have you gathered with friends and one of you has said ‘that would be a great invention’ or ‘we should start a business doing that’!

I’m guessing quite a few. ?Taking the leap from idea to actually doing something is a little more challenging. ?As we discovered here at HommeMystere. ?What began as ‘we should make a few pairs of lingerie style undies’ has resulted in something bigger than we ever thought would happen.

So for our fifth birthday, we have been searching for a few pics of old favourites.

Our first production run.
Taboo White – Our first bulk production

The Taboo was our first bulk production. ?Though the volume was tiny compared to what we do now! ?It was made locally in Australia with one way stretch satin and came in a thong, scrunchy, brazilian cut and boyshort.

Taboo Boyshort back led to quite a few emails!
Taboo Boyshort back led to quite a few emails!

The little hole in the back of the Taboo Boyshort meant we received many emails with some asking if it was ‘for a tail’. ?Not sure about that…

Scrunchy Back was a popular style
Scrunchy Back was a popular style

The Scrunchy style back was also popular and started a trend where we had our visitors and customers vetting our designs prior to production.

This was a great style
The Passion High Cut Brief

Australian made Passion Brief and bra (bra not shown) was popular too. ?It had a sheer back and lined pouch with broad lace sides. ?Super comfortable and bargain priced at the time.

Whisper underwire bra was made for a very short time
Whisper underwire bra was made for a very short time

The Whisper underwire bra was beautifully made by a local seamstress using the best materials. ?Even though it was loved by our customers, the cost to produce it meant it was out of reach for many of our customers. There really wasn’t any point manufacturing lingerie for guys that no one could reasonable afford so we began looking overseas for suppliers.

That’s when we started with the China Doll and Rose. ?These styles have been replenished twice due to their popularity.

China Doll set was the first we produced overseas
China Doll set was the first we produced overseas

 

Rose was the second overseas produced style
Rose was the second overseas produced style

Since then we have progressed to even more styles and plan to introduce more new garments over the next 12 months. ?We’d even love to do some sleepwear though early trials of our super slippery nightshirt weren’t popular. ?Not sure why.

Our trial version of the nightshirt wasn't as popular as hoped!
Our trial version of the nightshirt wasn’t as popular as hoped!

Even though the designer lurrrrrves this nightshirt with matching brief below-

Silky brief!
Silky brief!

We may try some more sleepwear soon! ?In the meantime, our Retro Gold set should be available by June 20 2014. ?I hope everyone loves it!

Retro Gold is our Very High Cut brief and matching bra.
Retro Gold is our Very High Cut brief and matching bra.

The moment new lingerie arrives

Most men and women would agree there are few times more exciting than the anticipation of opening up a gift or surprise present. ?Whether it’s apparel, electronics or a gift card, the moment you look at the item, you are immediately weighing up if it meets your preconceived expectations.

It’s the same with us and our lingerie. ?We can plan, size and choose the colours of the lingerie we want to make but until the samples arrive we’re just hoping the idea in our head translates to something just as good when completed.

Thankfully, our first samples are looking good and exceed our expectations. ?Can’t wait to see how the others turn out!

Just a hint of a couple of samples we plan to release soon.
Just a hint of a couple of samples we plan to release soon.

Once we have everything confirmed we will be organising the photo shoot.

Is Valentine’s Day just a girl thing?

I was of the understanding that Valentine’s Day was a celebration where couples exchanged gifts as a sign of their mutual love for each other. ?Though it seems to be evolving into a one way exchange where guy’s are buying gifts for their girlfriends with little hope of receiving something in return.

Of course, guys expect something in return, but it’s not a physical gift you can just go into a store and purchase on credit card. ?Guys prefer to be shown appreciation in other ways.

Examples of Valentine’s Day fails are everywhere particularly with autocorrect?but here’s a few things I’ve learned about giving gifts.

It’s the gift that counts. ?All that crap about the thought is just that – crap. ?It’s like when she says ‘do whatever the hell you want’. ?It doesn’t mean you can smoke cigars in the house, spend the kids college education money on a Harley or anything like that. ?It’s actually a threat. ?She means ‘if you do that, I will tear your balls out with rusty pliers’.

Same with the Valentine’s Day gift. ?Don’t buy her fake flowers, buy the real ones. ?You know, the $100 bunch that will wither and die within the week – much like your sex life if you get her the fake ones. ?And don’t get them from the local cemetery.

Chocolates are a great gift but make sure they’re top quality and something she likes – not what you like. ?Also, make sure they’re not ‘low fat’ or sugar free and don’t include a gym membership. ?In fact, don’t ever give a gym membership to your girlfriend / wife for reasons you should understand.

Lingerie is popular gift too, but it doesn’t have to be red!?Something skimpy and sexy is great but she really wants something that is comfortable too.?Take a bit of time to investigate before you wander into your local lingerie store or shop online. ?Get the sizes of what she already has in the lingerie draw so there’s a better chance of getting the right size. ?And it doesn’t have to be a crotchless thong and peekaboo bra. ?Something tasteful and understated can be sexy too and she’ll realize you put some thought into it.

For guys, of course we recommend our lingerie. ?We’re seeing the popularity of sexy underwear for men growing year on year and Valentine’s Day is a great reason to give it a try. ?I’m sure there will be plenty of newbies getting something sexy this year saying ‘it seems so wrong but it feels soooo good’!

So ladies, take our advise and get him some underwear that’s fun and sexy and comfortable. ?You’ll want them for yourself.

What lingerie does the designer have in his draw?

One question I get asked quite often is ‘which is your favourite’?

I’m sure everyone opens their undie draw each day, checks to see what’s available, then gravitates towards a ‘favorite’ pair of undies, panties or bra. ?Because there’s something about a favourite pair that reflects the mood you might be in that day.

If you’re off to work and know you have a big day ahead of you, you might just want something comfortable that fits well and you know isn’t going to give you any trouble.

On the other hand, if you’re feeling a bit toey in the morning, feeling relaxed and a bit sexy, you might go for something colorful that has a slightly different cut around the bum or perhaps a thong.

Having a ‘date night’ with your partner or heading out in the hope you might get lucky, then something that gets you in the mood and keeps you there might be called for.

Either way, we all have a few ‘best and fairest’ in the underwear draw and I’m no different.

So my high circulation underwear generally consists of the following-

PinStripe – I love the brief in these so much I actually have 3 pairs in circulation. ?They double as swimwear as well so are pretty handy in the tropics of Australia when in and out of the pool! ?The cut is slightly larger than the Rose so it’s not overly brief and they are underwear you can put on and forget. ?They are the ‘workhorse’ in the underwear draw.

Rose – These are one of our earliest releases and has been replenished twice. ?The panties I have are the original sample which are now over two years old! ?Brief, lightweight and thin, they are always near the top of the list.

Sheer – The Sheer has a look that is actually pretty mainstream with the only hint that it’s anything different being the small hint of pink lace. ?I like these as they are a fairly normal pattern and the sheer fabric means there is plenty of air circulating around the package. ?Good, honest fun undies.

Candy – I love this style. ?The pattern, along with the fabric color and the lace sides makes these stand out every time I look in the draw. ?If you want to surprise your man with some comfy undies that will bring a smile to the dial every time he puts them on, these are the ones!

Frill Panty – I’m not sure why, but this one isn’t as popular as the thong yet I personally believe it’s the most comfortable panty we have made. Ever! ?Without a doubt, this is my favorite as they have a bit of a frill, yet are super comfortable. ?It might just be a personal preference for the full bum pattern, but they are, in my own opinion, the best.

Happy New Year!

Well it’s a new year for almost everyone (Chinese still have a month to go!) and it’s a good time to reflect on what’s happened and how far men’s lingerie has come along.

As we’ve said before, we’re really happy with HommeMystere and the progress we’ve made. ?We’ve seen plenty of new customers, newsletter subscribers and visitors throughout the year and also seen our range of garments expand with increased production runs as our style becomes more popular.

But is lingerie style underwear becoming more acceptable for guys? ?Why is it still an underground kind of movement? ?Strangely enough, a guy would be more likely to talk about sex toys or ‘come out’ than admit he likes to wear frilly panties. ?Now we’re seeing Gay marriage becoming acceptable in various parts of the world, marijuana is legal in some areas of the US and Miley Cyrus gave us twerking!

Beats me why guys wearing lingerie is such a big deal!

No doubt many of our customers will continue to hide their lingerie collections at work or in the back shed, indulging only when they have the house to themselves. ?Their wives/girlfriends will continue to be ignorant, or if they do know, be clear they don’t approve of the practise.

Are we seeing men’s lingerie at the same stage as the gay community endured 30 years ago? ?I hope not but if that’s the case then we’ll continue to push for men’s lingerie to be accepted by the wider community.

Life is too short to have it directed by the Fun Police. ?May as well enjoy it while you can!

Cheers everyone. ?May all your lingerie be Satin – or at least 85% polyamide and 15% spandex!

Do the choices you make really matter?

A common comment we receive is our relationship with the gay/transgender community, our thoughts on heterosexual relationships and lingerie and so on.

The short answer is we don’t really care. ?It’s wrong to even divide people into separate communities based on anything pertaining to their personal preferences – sexual or otherwise.

I believe that when we’re young, either by accident or design, we’re brainwashed into believing there’s a particular path we ‘should’ be treading. ?However, as you get older, you develop your own unique likes and dislikes, thoughts and interests. ?Some people are comfortable stepping off the preordained path and creating their own new path.

Others are overwhelmed by guilt that they may be upsetting family and friends, or not ‘meeting the expectations’ that others have of them. ?They cannot break the bond, step out of the box and create their own destiny, as they probably want to do deep down.

So many people end up living a life that may not ‘conform’ to what the wider community apparently wants – but they are probably having a hell of a lot more fun than the ‘wider community’!

So we don’t really give a damn if we’re associated with anyone in particular. ?We’re treading our own path, creating something for guys, and having fun doing it!

And at the end of the day (or your life), when you’re six feet under, will it really matter that you were anything but honest with yourself? ?It’s doubtful anyone will care if you liked some nice lingerie..

Say it with Satin

Anyone that knows anything about mens lingerie, know that guys love satin. ?Anything that gives a smooth line under clothing, and has that slippery feel, will always be popular.

So it’s taken us a while, but we’ve finally released our first Satin set. ?The bra and brief is lavender in colour with a star printed pattern. ?Using a non stretch fabric presents a bit of an issue with sizing, but we have done our best to cover as many as possible.

Star Satin bra and panty set for men now in stock in the UK, USA and Australia
Star Satin bra and panty set for men now in stock in the UK, USA and Australia

Released just a few days ago, it’s already proving to be a popular garment – particularly the bra which is very stealthy even under T shirts!

And one thing we love about releasing a new garment – that’s placing our next order. ?So keep an eye out for the Red Lace set coming soon! ?Previews are available on our Pinterest Page